Don't miss this massive saving on AirPods Max — $100 off for their lowest price ever
You'll find a massive $100 off the AirPods Max at Amazon, bringing them down to $449. That's their lowest price ever, matching a very short period in January when they got the same discount. It's on all the colors too — you've got the pick of the crop.
The AirPods Max are Apple's most premium pair of headphones, and they feature a price to match their incredible aluminum build. We gave them 4 stars in their review, thanks to their HiFi sound and incredibly intuitive controls scheme, thanks to the Apple Watch-like control dial. They're comfortable too — and thanks to this massive discount a whole lot more affordable.
The AirPods Max truly are a sight to behold. They feature one of the most unique designs in all of headphones, with their mad-looking mesh headband and square aluminum earcups. They're almost sculptural in their form, and they sure make a statement when you slip them on your head.
For a very long time, they were some of the best noise canceling headphones thanks to their excellent ANC. They've since been usurped by the Bose and Sony alternatives, but they're still a great option if you like to fly. All thanks to an ANC algorithm that seems to be tuned for jet engines more than offices.
They sound excellent, as you might hope from something this expensive, but they really wow when it comes to the soundstage. Everything feels wide and airy, making sure music sounds as big as possible. That's widened even more when you listen to Spatial Audio on Apple Music. I'd go so far as to say that it's one of the best ways to experience the format.
Most recently, Apple added the USB-C port to the bottom of the left earcup, and you can use it to listen to top-quality Hi-res tracks on Apple Music and the other best music streaming platforms. It works well, and makes your music sound even better.
Battery life could be better — 20 hours just isn't really enough — and their "protective" case is about as useful as using a pancake as an umbrella. But at this price, with their otherwise excellent feature set, they're more than worth picking.
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Why It's A Good Deal: The current discount is only a few dollars shy of the best price we've seen for this design in over a year. This balance bike is suitable for use by kids as young as 10 months old. Once they can safely stand and take some steps, they can hop in the saddle and start mastering their balance. Why It's A Good Deal: While this balance bike goes on sale often, this is one of the best price we've seen all year. Best Choice Products offers an elevated take on the sandbox with this cedar wood model that looks nice enough to keep in your yard. The sandbox is large enough to hold multiple kids, and it has seats so they can sit while they play. Sand is kept clean with a bottom liner that also helps promote drainage. Why It's A Good Deal: This price matches the lowest price seen this year. The Nanit Pro Smart Baby Monitor is one of our parenting team's favorite baby monitors for twins due to its slew of extra features—and you can now score it for $139 less. Its high-tech functions include breathing motion monitoring, sleep tracking, analytics, sound and motion alerts, cry detection, a personalized sleep dashboard and two-factor authentication. Why It's A Good Deal: This is the third-lowest price we've seen for the Nanit Pro Smart Baby Monitor & Stand. Legos are the G.O.A.T when it comes to creative toys with staying power. This 484-piece kit includes an array of pieces and 35 different colors, so your kid (and you) can really get creative. The brick box is also a nice easy place to keep your Legos stored and safely out from underfoot. Why It's A Good Deal: This discount is the second best price we've seen for the medium box. This video game console features tons of interactive motion games that up to four players can participate in. 'My younger siblings and I love using our Nex playground because it's a way for our entire family to get involved,' says Alvarez. Simply connect it to your TV or projector to get started. Take note: A separate purchase of the Nex Play Pass is required to unlock the full catalog of games. 'The best part is that there are games for everyone, so we're constantly taking turns and trying new ones out,' she says. Why It's A Good Deal: This is just $10 more than the lowest price the console has ever dropped to. If you're looking for a scroller than can effortlessly move with you—whether you're jogging or going on long walks—this design comes with downhill control, a secure 5-point harness and dual-suspension, air-filled tires. Why It's A Good Deal: This is the second best price we've seen on the stroller over the past six months. After testing and research with parents and pediatricians, we picked the Snoo as the best baby bassinet overall. The smart sleeper automatically responds to soothe your baby back to sleep and give parents those precious extra moments of sleep in the newborn stage. Why It's A Good Deal: This basinet goes on sale fairly regularly, but this discount matches the best price we've seen in over a year. Peace of mind (and restful sleep) with a baby is priceless. The Owlet goes beyond the technology of traditional baby monitors, with motion sensors, temperature readings and cry detection that will alert you via the accompanying app when needed. Why It's A Good Deal: This is one of the lowest prices we've ever seen this product drop to. The Willow Go earned a spot in our guide to the best wearable breast pumps for its easy-to-use smart design. It's also dishwasher-safe and a more discreet pumping option, thanks to its hands-free design. Why It's A Good Deal: This breast pump was $17 cheaper during Amazon Prime Day, but this price is still one of the best we've seen this year. This is only the second time we've seen this smart ring go on sale, so take advantage while you can. Available in sizes 5 through 14, the smart device allows you to track stress, sleep, heart health, recovery and other biometrics. Why It's A Good Deal: This is the lowest price we've seen the Ultrahuman ring sell for. If you want to prioritize your health by tracking your fitness and sleep quality while also monitoring key indicators like stress and irregular heart rhythms, the Fitbit Charge 6 is a solid wearable device. Along with offering advanced features comparable to more expensive trackers on the market, it has a very intuitive design, which is why we named it the best fitness tracker for beginners. Why It's A Good Deal: This is the lowest price we've seen on the Fitbit Charge 6. If you're struggling with soreness or stiffness, this 1.5-pound massage gun features three different speeds, a 3-hour battery life and a carry-on stamp of approval from the TSA. Nearly 1,500 customers have given it a 5-star rating, citing its effectiveness and convenient size. Why It's A Good Deal: This is the second lowest sales price we've seen on this massage gun. This protein powder has not only received high praises from Amazon itself and its customers, but it's also our editors' pick for the best protein powder for most people. That's because it's backed by dietitians, easy to blend and offers a pleasant taste in several flavors. Keep in mind that the Double Rich Chocolate flavor currently has the best discount. Why It's A Good Deal: This is just $10 more than the lowest price we've seen on this fan-favorite product in four years. Skip the weekly Pilates class prices and invest in your very own reformer machine—at a rock-bottom price. This reformer machine is totally foldable, making it easy to find space for in your home gym. It also comes with four springs and five cords with varying resistance levels to suit any type of workout. Why It's A Good Deal: This is slightly higher than the lowest price ever recorded on this product. The Brooks Ghost 16 shoes rank as our best women's running shoes for beginners. The supportive sneakers have a grippy outsole, cushiony midsole and stylish design. Why It's A Good Deal: This is just $1 shy of the lowest price we've ever seen. The Forbes Vetted deals team has over a decade of combined experience covering major sale events and holidays, including Amazon Prime Day. We're committed to providing our readers with the best deals on the best products available. Forbes Vetted's assistant deals editor, Jordan Thomas, has over five years of experience covering consumer shopping and sales. She has been writing for Forbes Vetted for three years, producing daily deals content and tracking prices and product trends all year long. Maya Gandara, Forbes Vetted's deals editor, has over six years of experience in the e-commerce space. She regularly tracks sales across countless retailers to share the best deals with our readers. This story is being edited and monitored by supervising deals and coupons editor Kara Cuzzone. She has over seven years of experience researching and reporting on deals, and has been leading the Forbes Vetted deals team for over four years. We are updating this page multiple times per day to ensure that all deals are still live and prices are still accurate. We are also continuously adding new markdowns to this list when they meet our criteria for a good deal. Each deal that we've included in this list has been thoroughly researched by our writers and editors. Here's our methodology for sourcing the best Prime Day deals of 2025. We prioritized deals on products our editors have tested firsthand. Many of the options on this list have earned spots in our shopping guides in their respective categories. They are items that our editors personally use on a regular basis and fully stand behind. We also searched for top-rated products that were either at an all-time low, or their lowest price of 2025. We avoided any deals that have been available for months at a time already, and products that go on sale every month for their 'deal' price. Since Prime Day officially began on July 8, our writers and editors have been running hundreds of products through price tracking tools like CamelCamelCamel. We are only featuring deals if they represent an all-time low or one of the lowest prices of the year for each item. What Is Amazon Prime Day? Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company's 20th anniversary. Over the years, it's expanded into a 48-hour event, but this year it got another extension: Amazon Prime Day 2025 is four days long. When Is Amazon Prime Day 2025? Amazon Prime Day 2025 started at 12:01 a.m. PDT Tuesday morning, July 8, and ended at 11:59 p.m. PDT on July 11. Many deals are still live, however, and will run throughout the weekend. Is Everything Discounted For Prime Day? No, Amazon Prime Day isn't a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals. The answer to this question largely depends on what you're shopping for. If you're in the market for Amazon devices, tech and small appliances, you'll likely find some great deals during Prime Day. The same goes for beauty and personal care essentials—Amazon has really stepped up its game in these categories over recent years. That said, we're seeing plenty of lackluster offers as well. We always recommend looking at the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping a Forbes Vetted Prime Day deals lists is another way to ensure you're getting a good deal. How Many Times A Year Is Amazon Prime Day? Technically, there's only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October: Prime Big Deal Days. In recent years, it's also started running annual sales that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule in 2025.
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Has Apple's iPhone Mystery Been Solved?
Customers experience an AI smartphone iPhone 16e at an Apple store in Shanghai, China (CFOTO/Future ... More Publishing via Getty Images) Since its launch in 2016 until its cancellation in 2025, Apple released just three iPhone SE models. They launched with parity to the main iPhone line. Still, with no annual replacement, the iPhone SE brand stood apart from the yearly release cycle that leveraged fashion and features to tempt consumers to upgrade. Will There Be An iPhone 17e? February this year saw Apple retire the iPhone SE, replaced by the iPhone 16e. This was a new approach by Apple, specifically tying in the Q1 release window to the mainline iPhone 16 family launched the previous September. Apple also took the opportunity to lift the price to $599. The question around longevity was clear; would Tim Cook and his team continue down the iPhone SE path and keep the iPhone 16E around for multiple years? Or would the '16' be bumped to a '17' after twelve months and place the 'budget' iPhone onto the same treadmill as every other model? When Will The iPhone 17e Launch? Writing for Bloomberg, long-time Apple reporter Mark Gurman points to an iPhone 17e arriving early in 2026, suggesting that Apple will indeed move away from the longevity of the iPhone SE and instead move to an annual upgrade cycle, presumably with half an eye on increasing the turnover of cheaper iPhone models with consumers. With that fast update, you can expect Apple to keep the iPhone 17e in line with the hardware launched inside the rest of the iPhone 17 family, which will no doubt include the Apple Silicon A19 chipset. With generative AI and artificial intelligence remaining a key feature on modern smartphones, ensuring that the entire iPhone range can support the awkwardly backronymed Apple Intelligence (whenever it arrives in full force). Which iPhones Will Launch Before The iPhone 17e? Apple is expected to launch its regular iPhone update—this year, featuring the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro— in the second week of September. The company is also expected to debut the iPhone 17 Air, a fashionably thin iPhone following in the footsteps of many Android manufacturers looking to stand out with their design prowess. Now read about the iPhones that will come before the iPhone 17e in Forbes' weekly Apple digest...
