Vail Resorts Parts Ways With CEO Kirsten Lynch
Following a tumultuous season that included a lengthy ski patrol strike in Park City, Utah and a public outcry for the firing of their leadership, Vail Resorts has confirmed today, May 27, 2025 that they have parted ways with CEO Kirsten Lynch.Lynch previously served as Vail Resort's Chief Marketing Officer (CMO) before being appointed CEO three and a half years ago. She has been replaced by her predecessor Rob Katz, according to the press released shared with POWDER."As Vail Resorts continues to execute its strategic priorities and transformational initiatives, the Board believes now is the right time for this leadership transition," said Bruce Sewell, Lead Independent Director of Vail Resort's Board of Directors.Lynch will serve as Strategic Advisor to Katz during the transition.Katz's previous term as CEO from 2006 to 2021 was one of Vail Resorts' most successful in terms of finances, acquisitions, and stability. The company is making a loud statement by bringing him back as CEO.Want to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly updates.Katz wrote a letter to Vail Resorts employees about his goals for his second tenure as the company's CEO, and what they can expect moving forward.As a publicly traded company, it's not a surprise that Katz' message focuses on shareholders and improving the guest experience. Here's an excerpt from the lengthy note:"My most important goal in returning as CEO is ensuring we align with all our stakeholders to deliver an Experience of a Lifetime for our employees and guests while driving financial success for our company, so we can continue to invest in and do the work we all love," writes Katz. "It is important to remember that aligning our stakeholders does not mean everyone will always agree with everything we do, or that our stakeholders will agree with each other. And while that is not always comfortable, it is part of the responsibility of being a leader in an industry with such passionate people. And it's one of the things I look forward to the most; taking all that energy, inside and outside our company, and translating it into growth. Growth that means more than just getting bigger, but also means evolving and improving. As strong a company as we are, with such incredible resorts and people, we can still evolve and improve."Mending Vail Resorts' reputation amongst investors and shareholders following last season's fiascos will undoubtedly be a focus for Katz as he steps into the role. He also mentions that Vail Resorts will continue to, "drive forward" with innovations like My Epic Gear, My Epic Assistant, and My Epic Pro.POWDER will continue to cover this developing story.Vail Resorts Parts Ways With CEO Kirsten Lynch first appeared on Powder on May 27, 2025
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Vail Resorts replaced its CEO with a very familiar executive. It also updated its guidance for the entirety of this fiscal year. 10 stocks we like better than Vail Resorts › The return of a leader was the news driving Vail Resorts (NYSE: MTN) stock up toward a peak on Wednesday. The company's share price popped by almost 9% on the day after this development hit the headlines, comparing most favorably to the S&P 500's (SNPINDEX: ^GSPC) 0.6% decline. Just after market close on Tuesday, Vail announced that its onetime CEO Rob Katz is stepping back into that leadership role. In doing so, Katz replaces Kirsten Lynch, who vacated the position but will serve as an advisor to the company for an unspecified transitional period. Katz was Vail's executive chairperson at the time of his reappointment, and will continue to fill that role. In his first tenure as the company's CEO, he served for 16 years. In its press release officially announcing the transition, the company quoted the lead independent member of its board of directors Bruce Sewell as saying that Katz "has a strong track record of driving innovation and executing consistent performance at Vail Resorts, and has played a critical role in the development of Vail Resorts' operations and long-term strategy for over the past three decades." In the release, Vail felt compelled to update its guidance for the entirety of its current fiscal year. It now expects earnings before interest, taxes, depreciation, and amortization (EBITDA) to land at the lower end of its previously stated range of $841 million and $877 million. It did not address its net income forecast, which had been set at $257 million to $309 million for the year. Although it's always comforting when a familiar executive returns to the CEO chair, naturally his real impact will be reflected in the company's future performance; we'll have to wait and see how Vail performs in the coming quarters to better judge his work. Before you buy stock in Vail Resorts, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Vail Resorts wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $653,389!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $830,492!* Now, it's worth noting Stock Advisor's total average return is 982% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of May 19, 2025 Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Vail Resorts. The Motley Fool has a disclosure policy. Why Vail Resorts Stock Soared on Wednesday was originally published by The Motley Fool Sign in to access your portfolio
