6 days ago
Vail Resorts Parts Ways With CEO Kirsten Lynch
Following a tumultuous season that included a lengthy ski patrol strike in Park City, Utah and a public outcry for the firing of their leadership, Vail Resorts has confirmed today, May 27, 2025 that they have parted ways with CEO Kirsten previously served as Vail Resort's Chief Marketing Officer (CMO) before being appointed CEO three and a half years ago. She has been replaced by her predecessor Rob Katz, according to the press released shared with POWDER."As Vail Resorts continues to execute its strategic priorities and transformational initiatives, the Board believes now is the right time for this leadership transition," said Bruce Sewell, Lead Independent Director of Vail Resort's Board of will serve as Strategic Advisor to Katz during the previous term as CEO from 2006 to 2021 was one of Vail Resorts' most successful in terms of finances, acquisitions, and stability. The company is making a loud statement by bringing him back as to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly wrote a letter to Vail Resorts employees about his goals for his second tenure as the company's CEO, and what they can expect moving a publicly traded company, it's not a surprise that Katz' message focuses on shareholders and improving the guest experience. Here's an excerpt from the lengthy note:"My most important goal in returning as CEO is ensuring we align with all our stakeholders to deliver an Experience of a Lifetime for our employees and guests while driving financial success for our company, so we can continue to invest in and do the work we all love," writes Katz. "It is important to remember that aligning our stakeholders does not mean everyone will always agree with everything we do, or that our stakeholders will agree with each other. And while that is not always comfortable, it is part of the responsibility of being a leader in an industry with such passionate people. And it's one of the things I look forward to the most; taking all that energy, inside and outside our company, and translating it into growth. Growth that means more than just getting bigger, but also means evolving and improving. As strong a company as we are, with such incredible resorts and people, we can still evolve and improve."Mending Vail Resorts' reputation amongst investors and shareholders following last season's fiascos will undoubtedly be a focus for Katz as he steps into the role. He also mentions that Vail Resorts will continue to, "drive forward" with innovations like My Epic Gear, My Epic Assistant, and My Epic will continue to cover this developing Resorts Parts Ways With CEO Kirsten Lynch first appeared on Powder on May 27, 2025
