Crew Clothing enters athleisure segment
Crew Clothing has moved into the women's athleisure space, launching a collection called SuperLuxe.
The capsule 'combines comfort with the premium British lifestyle brand's signature style' and features a selection of 'super-soft casual styles, perfect for relaxed days and gentle, everyday movement'.
Key to the collection is the signature fabric, produced from a viscose, polyester and elastane blend, 'offering the benefits of breathability, wrinkle-resistance and ease of movement'.
The 'understated' separates have been designed in a muted, tonal colour palette, 'allowing the customer to mix and match different pieces within the range'.
Brand detailing includes 'subtle' silicone printed logos and hardware, 'in keeping with the quiet luxury aesthetic of the capsule'.
The 38-piece collection includes a SuperLuxe Half Zip sweatshirt, Slim Jogger with a split hem, and Relaxed Shorts.
All of the pieces have also been designed to be styled with Crew Clothing's wider collection, it noted. Prices range from £35-£65.
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