UAE Media Council and Presight launch AI-powered media review platform
This is a step toward proactive, AI-driven oversight of media content across the UAE.
The UAE Media Council (UAEMC) has signed a contract with Presight – the UAE's global big data analytics company powered by AI – during the 'Make it in the Emirates' event. The new agreement is for the Unified Media AI and Analytics Platform: a next-generation solution designed to regulate and assess media content prior to publication.
The UAE Media Council (UAEMC) has partnered with Presight, the UAE's AI-driven big data analytics company, to launch a Unified Media AI and Analytics Platform. The announcement was made during the 'Make it in the Emirates' event and marks a major leap in the country's approach to media regulation and digital governance.
This next-generation platform is designed to streamline the review and approval of media content before it reaches the public, ensuring alignment with UAE laws, ethical standards, and cultural values. It will be used to assess books, films, artworks and other forms of media in a single, AI-powered environment that allows for fast, thorough, and accurate evaluations.
The platform integrates data from across media agencies and licensing bodies, providing regulators with centralised access to real-time analytics and decision-making tools. With advanced features for content analysis, filtering, and stakeholder collaboration, it aims to enhance transparency and accelerate regulatory processes.
His Excellency Mohammed Saeed Al Shehhi, Secretary General of the UAE Media Council, said: 'The launch of the Unified Media AI and Analytics Platform in collaboration with Presight marks a transformative milestone for the UAE's media regulatory landscape. As the first-of-its-kind in the region, this platform embodies the Council's commitment to proactive, AI-driven governance — a bold step toward ensuring that all content pending publication upholds the UAE's legal, ethical, and cultural standards.
'This initiative is not just a technological leap; it's a practical realisation of the UAE Strategy for Government Services, where digital excellence is placed in service of the public. By integrating real-time data analytics with intuitive regulatory tools, we are streamlining processes, improving consistency, and elevating the quality and pace of decision-making across the sector.'
Headded: 'Embracing artificial intelligence as a foundational element in media oversight empowers us to better understand audience trends, enhance transparency, and future-proof media policy. At the UAE Media Council, we view AI not just as a tool, but as a driver of resilience, adaptability, and sustainability in a fast-evolving content landscape.'
Concluding his remarks, H.E. the Secretary General stated: 'Through this platform, we are laying the groundwork for a collaborative, integrated, and intelligent media ecosystem — one that brings together federal and local authorities, free zones, and international partners to ensure the UAE remains at the forefront of digital transformation and global media leadership.'
Thomas Pramotedham, CEO of Presight, commented: 'With the launch of the Unified Media AI and Analytics Platform, we're proud to empower the UAE's media regulators with a transformative tool that ensures all content pending publication aligns with the nation's highest ethical and cultural standards. This platform is more than just a technological innovation; it's a powerful example of how Applied AI can be harnessed to protect national values while enabling faster, more consistent, and intelligent regulatory action.
'Our partnership with the UAE Media Council is a testament to the impact of cross-sector collaboration in shaping the future of governance. By uniting policy, technology, and purpose, we've built a solution designed to meet the diverse and growing needs of media regulation. This initiative reinforces the UAE's leadership in ethical digital transformation and ensures that the content reaching the public domain reflects the integrity and aspirations of the nation.'
Previously, tasks such as the inspection and licensing of media content were conducted manually. The new platform will digitise and enhance these processes, thus reducing review cycles, improving consistency, and strengthening communication between media agencies, publishers, and stakeholders.
With its intuitive AI-driven interface and seamless stakeholder integration, the platform is set to reinforce the UAE's leadership in digital governance, enabling a resilient, ethical, and future-ready media ecosystem that is transparent, collaborative, and aligned with national priorities.
Media are invited to the Presight stand during Make it in the Emirates. Presight representatives will be available for interviews, product demonstrations, and media walkthroughs.
Stand Hall 7, AM70
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