
Madame Pho: Vietnamese chain shutting up shop at NI site
Revealing the news on their social media channels yesterday, the owners stated: 'It's with a heavy heart that we have to announce the closure of our store here in Dundonald.
'Thank you for the memories but don't fret because we are not fully going away! Our staff will be staying on with the new owners Waka Asian Fusion!
'Our last day operating as Madame Pho will be Saturday 10 May (closing at 9pm) - come down and get your pho fix before then!'
Madame Pho, which was established in 2020, officially opened its eatery in Dundonald just last August.
The unit at Eastpoint Entertainment Village in the Co Down town was the company's fourth opening in around six weeks at the time.
The chain started out with a branch on Belfast's Botanic Avenue.
There are multiple Madame Pho locations in Northern Ireland now, all in or near Belfast. They operate at St Anne's Square, Botanic Avenue, Lisburn Road, the Ormeau Road, Longstone Street in Lisburn and the Antrim Road in Glengormley.
They also opened a location in Dublin in October 2024.
Madame Pho serve a wide variety of Vietnamese food, including the famous noodle soup dish it is named for. Guests can also try Banh Mi baguettes and Ca Ri curry.
In 2020, the Belfast Telegraph's Joris Minne described their Pho as 'wholesome… you can feel the health benefits as it flows down your throat, and the additional lime, chopped chillies and coriander on the side allows you to spice it up, and it does need a bit of a gee-up'.
Madame Pho founder William Chan sold the business to new owners in 2023.
He opened specialist Vietnamese coffee shop Phin on the Ormeau Road in April of last year.
He told the Belfast Telegraph he had a 'passion' for hospitality after growing up in the trade, with his family owning Furama, a Chinese restaurant in Antrim for over 30 years.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Herald Scotland
12 hours ago
- The Herald Scotland
One month until TikTok could be banned (again). What you need to know
In late July, U.S. Commerce Secretary Howard Lutnick said in a CNBC interview that if China did not approve a U.S.-drafted deal to sell the platform's American assets, the app would go dark again, once the next ban extension expires on Sept. 17. "If that deal gets approved by the Chinese, then that deal will happen. If they don't approve it, then TikTok is going to go dark," Lutnick previously said. "And those decisions are coming very soon, so let's see what the Chinese do. They've got to approve it. The deal is over to them right now." The White House did not immediately respond for comment when contacted by USA TODAY on Aug. 15. When could TikTok go dark (again) in the US? The next deadline for TikTok to be sold by ByteDance is Sept. 17. Why is TikTok at risk of getting banned? Some government officials are concerned that TikTok poses a national security threat, believing that ByteDance, which is based in Beijing, is sharing U.S. user data with China. TikTok has repeatedly denied these claims. In January, the platform went dark for less than 24 hours under federal legislation signed into law by former President Joe Biden in 2024. Trump has signed executive orders three times now that push back the deadline for when TikTok must be sold, promising that deals with China are on the horizon. The latest was in early July, when Trump told reporters aboard Air Force One that he was hopeful Chinese President Xi would agree to a deal to see the platform to the U.S. Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@


Economist
a day ago
- Economist
What might Trumpian meddling mean for Intel?
WHEN LIP-BU TAN was summoned to the White House on Monday, he was ostensibly there to explain his investments in Chinese startups. After the meeting Donald Trump, who just a few days earlier had called for the boss of Intel to resign, was full of praise for his 'amazing story'. Mr Tan has kept his job. But he probably had not reckoned on gaining a co-CEO. Mr Trump is now reported to be considering an investment in the chipmaker on behalf of America's government.


The Herald Scotland
a day ago
- The Herald Scotland
Once beloved of young girls, what has gone wrong with Claire's?
Claire's has been a staple on high streets across the UK and Ireland, since it first opened in Britain in 1997. It was the first shop my friends and I would run to after getting our £5 pocket money from our parents back in 2010 but, as we got older, we left it behind. Hearing of the closure, I couldn't help but feel sad, a part of my childhood was being taken away so I headed down to my local shopping centre, Buchanan Galleries in Glasgow, to see what's changed. Turns out, it's nothing. The shop looked as if it had been standing still in time since my last visit in 2018. Same purple interior, same packaging, same bright pencil cases and toys that cover the shop wall to wall. Sitting across from one of its competitors, Lovisa, whose stores are designed in a minimalist, luxury style, Claire's looked like a cluttered mess. Worse, while it was full of displays and posters for deals it was devoid of customers. So why aren't people shopping here anymore? While in the store, I reached for a white flower hair clip, nice, but nothing special. Turning it over to check the price, it quickly got put back. With the rise of Chinese online companies like Shien and Temu, it's hard to justify £6 for one hair clip when you can buy three identical-looking ones for only £2 online. I checked out a pair of cat ears on an early Halloween stall which were £8. Even those who don't shop online at cheap e-tailers know this is extortionate, one Google search later and a similar pair of ears was on my phone for £2.50 from Sainsbury's. Even the pencil cases were priced at over tenner. If I was going back to school, I know my mum wouldn't have let me go near them and would have me pick something from ASDA instead. Claire's reputation took a hit when stories of piercings gone wrong surfaced. As someone with many piercings, one of which closed over after I got it from Claire's, I think the retailer made a major strategic mistake here. The use of guns can cause swelling, longer healing times and potential complications due to blunt force trauma. When I passed my driving test, I wanted to celebrate. I made my way to Claire's and got my first cartilage piercing. It never healed. I had to take it out three months later. I spoke to a former customer who said: "I knew loads of people with infections and swore I'd never go back". Their Instagram and TikTok come across as lazy and uninspired. The two social media are a copy of one another. Instagram is an unorganised mess, posts look unprofessional, with dark lighting and low quality. @Clairesstores have eight highlights that are random and inconsistent. One highlight, 'Wicked' has only 2 posts, both of which are from last year. Scrolling through, I found only one professional-looking post, where they used fruit wedges to model different ear jewellery during summer. That was well done but it needs more of that. After my shop and scroll, it's no surprise Claire's is failing. A rebrand should have commenced years ago. Prices need to be realistic to attract pocket-money customers. The shops, of which there are 278 in the UK, can still be an easy go-to when you need some last minute hair gems, but that's often a last resort when there's no time to buy them off Amazon. And that's just not good enough.