FLYR Hospitality to Power Business Intelligence for Ennismore
Global lifestyle hospitality company Ennismore leverages FLYR to streamline revenue management with AI-driven decision-makingSAN FRANCISCO, April 17, 2025 (GLOBE NEWSWIRE) -- FLYR, the technology company that unlocks freedom to innovate for the travel industry, today announced that Ennismore, the fastest-growing lifestyle and leisure hospitality company, is working with FLYR Hospitality to continue to uplevel its commercial operations. With more than 180 hotels and 500 restaurants and bars across 17 brands, Ennismore is leveraging FLYR's platform for revenue management, sales, distribution and marketing across its global operations.
By implementing FLYR Hospitality, Ennismore can benefit from AI-powered forecasting, real-time property and corporate-level analytics, and a standardized technology stack that enhances visibility and operational efficiency.
'Making decisions based on the latest intel is critical to our business,' said Dan Gordon, EVP of Revenue Management and BI at Ennismore. 'With our great partners at FLYR Hospitality, we're unlocking the ability to democratize data across our portfolio, by creating tailored dashboards that serve our brand-specific, region-specific and enterprise-wide needs.'
Since going live with FLYR, Ennismore has deployed the platform across 100 properties, enabling its commercial teams—both on-property and at the corporate level—to access real-time insights that improve budgeting, forecasting, and market share analysis.
'Ennismore is one of the most forward-thinking companies in hospitality, and we're proud to support their journey toward AI-driven revenue management,' said Lukas Hughes, Vice President of Product at FLYR Hospitality. 'By providing a single source of truth for commercial teams across properties and brands, we're helping Ennismore achieve greater efficiency, agility, and profitability.'
FLYR Hospitality seamlessly integrates with key industry partners, including STR, Lighthouse, and Oracle (OPERA Cloud), providing Ennismore with a holistic view of market trends and performance metrics.
About FLYR FLYR is a technology company that unlocks freedom to innovate for the travel industry – eliminating legacy constraints to enable real-time decision making and create the experiences travelers seek. Cloud native, FLYR leverages technologies including deep learning, an advanced form of AI. FLYR is helping airlines and hospitality businesses around the globe improve revenue performance, reduce cost, and modernize their e-commerce experience. Learn more at flyr.com.
CONTACT: For media inquiries or more information, please contact: Frank Bauch, frank.bauch@flyrlabs.com
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Ennismore announces new hotel signings in Mexico
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Yahoo
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FLYR Hospitality to Power Business Intelligence for Ennismore
Global lifestyle hospitality company Ennismore leverages FLYR to streamline revenue management with AI-driven decision-makingSAN FRANCISCO, April 17, 2025 (GLOBE NEWSWIRE) -- FLYR, the technology company that unlocks freedom to innovate for the travel industry, today announced that Ennismore, the fastest-growing lifestyle and leisure hospitality company, is working with FLYR Hospitality to continue to uplevel its commercial operations. With more than 180 hotels and 500 restaurants and bars across 17 brands, Ennismore is leveraging FLYR's platform for revenue management, sales, distribution and marketing across its global operations. By implementing FLYR Hospitality, Ennismore can benefit from AI-powered forecasting, real-time property and corporate-level analytics, and a standardized technology stack that enhances visibility and operational efficiency. 'Making decisions based on the latest intel is critical to our business,' said Dan Gordon, EVP of Revenue Management and BI at Ennismore. 'With our great partners at FLYR Hospitality, we're unlocking the ability to democratize data across our portfolio, by creating tailored dashboards that serve our brand-specific, region-specific and enterprise-wide needs.' Since going live with FLYR, Ennismore has deployed the platform across 100 properties, enabling its commercial teams—both on-property and at the corporate level—to access real-time insights that improve budgeting, forecasting, and market share analysis. 'Ennismore is one of the most forward-thinking companies in hospitality, and we're proud to support their journey toward AI-driven revenue management,' said Lukas Hughes, Vice President of Product at FLYR Hospitality. 'By providing a single source of truth for commercial teams across properties and brands, we're helping Ennismore achieve greater efficiency, agility, and profitability.' FLYR Hospitality seamlessly integrates with key industry partners, including STR, Lighthouse, and Oracle (OPERA Cloud), providing Ennismore with a holistic view of market trends and performance metrics. About FLYR FLYR is a technology company that unlocks freedom to innovate for the travel industry – eliminating legacy constraints to enable real-time decision making and create the experiences travelers seek. Cloud native, FLYR leverages technologies including deep learning, an advanced form of AI. FLYR is helping airlines and hospitality businesses around the globe improve revenue performance, reduce cost, and modernize their e-commerce experience. Learn more at CONTACT: For media inquiries or more information, please contact: Frank Bauch,
Forbes
14-04-2025
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Courtesy of Ennismore While many marketers are trying to perfect a formula, Martina Luger is busy breaking one. The Chief Brand and Culture Officer at Ennismore, the U.K.-based hospitality company behind a portfolio of 17 hotel brands, including The Hoxton, SLS, and Mondrian, operating in more than 35 countries, Luger's entrepreneurial approach to marketing is helping turn an assortment of lifestyle hotels into a global collective. Equal parts fearless and forward-looking, Luger is intent on doing things differently—ditching traditional brand segmentation, subverting the standard loyalty playbook, and building an internal culture that treats rules as suggestions. And since joining the company in 2016, she and her team have been steadily rewriting the rules of hospitality marketing, not through incremental optimizations but by reimagining the system itself; part of why Luger finds herself recognized on the 2025 Forbes Entrepreneurial CMO 50. 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'We'll say, OK, these four are in the neighborhood segment. We need to make these four feel really different—even if they offer a similar type of experience.' Luger's quite different segmentation strategy isn't just a branding exercise—it's a tool that guides partnerships, market entry, and even which new brands join the portfolio. 'It helps us look at where we need new brands and where we have strength,' she says. It's also what enables Ennismore to scale without sacrificing individuality—building a portfolio of distinct but connected brands that aren't bound by convention but are united by intent. Building a Culture Without a Playbook For Luger, marketing with an entrepreneurial mindset is also evident in how her teams are built and how decisions are made. Among other things, this means hiring for mindset over résumé. 'We hire for attitude over experience,' she says. 'Everything we're doing is new—there is no playbook.' Rather than rely on established processes, she encourages her team to build as they go—experimenting, refining, and evolving in real time. Driving this type of change and disruption demands a flexible, fast-moving, and profoundly collaborative culture, not a traditionally hierarchical one. 'People feel empowered to have a voice,' she says. 'It is quite a flat culture in that respect.' Growth Without Compromise Luger credits the company's ability to 'scale-with-soul' to a conscious rejection of rigidity and category expectations. With 20 new hotels and 35+ restaurants planned for 2025, Luger is leading growth without losing sight of what makes the company different. 'We are true to what we say we are,' she says. 'It doesn't mean it's easy—it's terrifying at times. But it keeps you inspired.'
