MIHAS 2025 targets RM4.5bil in global halal trade
KUALA LUMPUR: The 21st Malaysia International Halal Showcase (MIHAS) aims to generate RM4.5 billion in global halal trade for 2025, driven by its artificial intelligence-powered Madani Digital Trade (MDT) platform.
The MDT platform, launched in March, is designed to connect businesses, match trade partners, and support cross-border halal trade, particularly for small and medium enterprises.
MIHAS is hosted by the Investment, Trade and Industry Ministry (Miti) and organised by the Malaysia External Trade Development Corporation (Matrade).
Last year, the halal trade exhibition recorded RM4.3 billion in sales and attracted more than 43,000 visitors from 90 countries.
Miti deputy secretary-general (Industry) Datuk Hanafi Sakri said the halal industry is projected to contribute 10.8 per cent, or RM231 billion, to Malaysia's gross domestic product by 2030.
Globally, he said demand for halal products is valued at over US$3 trillion and is expected to reach US$5 trillion by 2030, fuelled by growing interest in ethical and sustainable consumption.
"Malaysia continues to maintain its top position in the Global Islamic Economy Indicator rankings for 10 consecutive years, followed by Saudi Arabia, Indonesia and the United Arab Emirates.
"Malaysia's strength lies in Islamic finance, halal food, as well as media and recreation," he said at the Mihas soft launch event here today.
Matrade chairman Datuk Seri Reezal Merican Naina Merican said the theme 'Pinnacle of Halal Excellence' reflects Malaysia's efforts to highlight innovation and global leadership in the halal sector.
He said MIHAS 2025 will also showcase the diversity of Asean cultures to encourage business collaboration and dialogue.
"Despite the complexities of the current global trade landscape, such as the recent tariff impositions, we maintain our strong commitment to achieving a minimum of 5.0 per cent export growth towards the RM1.58 trillion target set for the year," he said.
Following its first international edition in Dubai last year, the next global installment of MIHAS will take place in Shanghai this November, as part of the China International Import Expo (CIIE).
"The Shanghai edition will also showcase a comprehensive range of halal offerings that would further facilitate valuable business connections between international suppliers and Chinese distributors and retailers," Reezal Merican added.
MIHAS 2025 will run from Sept 17 to 20 at the Malaysia International Trade and Exhibition Centre, featuring 14 industry clusters, including food and beverages, pharmaceuticals, Islamic finance, modest fashion, and Islamic art and crafts.
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