Electric Dreams, Organic Booms And Fashion Wins: How Indian Brands Cashed In On The Mid-Year Shopping Frenzy
From electric scooters to organic milk and designer fans, Indian and global brands saw unprecedented momentum during this year's shopping event. India's most anticipated mid-year shopping bonanza, Prime Day 2025 turned out to be a breakout moment for a wide range of businesses, from sustainable homegrown startups to iconic global names. This year, brands across sectors leveraged the platform not just for sales, but for deep consumer engagement, new product launches, and accelerated digital growth.
For Akshayakalpa Organic, the two-day event was a significant milestone. 'This Prime Day shopping event turned out to be a major milestone for our brand," said Shashi Kumar, CEO, Akshayakalpa Organic. 'From securing high-visibility slots to using targeted marketing tools, we were able to reach a much wider audience across India and saw a remarkable 50% increase in sales."
'Our latest offering, Chetak 3001, received an overwhelming response, becoming the No.1 best-selling electric scooter," said Eric Vas, President, EV Business, Bajaj Auto Limited.
For Atomberg, known for its energy-efficient appliances, the shopping event drove record-breaking performance. 'Our mixer grinders and fans saw unprecedented growth, and our Prime Day launch of water purifiers was a blockbuster success," said Arindam Paul, Founding Member & CBO of Atomberg.
'We've built our growth journey alongside strong digital partnerships, and this campaign took it to the next level."
Fashion and sportswear also witnessed momentum, with PUMA leading across categories. 'We saw strong consumer engagement and significant brand growth across all categories," said Karthik Balagopalan, Managing Director, PUMA India.
'Our curated selection and wide reach helped us deliver category-leading performance, reaffirming the importance of a strong digital retail strategy in today's landscape."
Meanwhile, the infrastructure behind these consumer wins is also evolving fast. 'Prime members purchased more than ever, and we set new records in delivery speeds," said Akshay Sahi, Head of Prime, Delivery & Returns Experiences, India and Emerging Markets.
'Thanks to our INR 2,000 crore investment in associate welfare and operational scale, deliveries were faster and safer this year. Our delivery partners truly made this possible."
A Sign of India's Evolving Consumer Culture
The success stories from Prime Day 2025 go beyond sales, they reflect a deeper shift in how Indian consumers discover, interact with, and purchase from their favourite brands. Whether it's a luxury EV, a high-design ceiling fan, or a heritage sports brand, this year's standout performers used storytelling, smart targeting, and timely launches to win over modern shoppers.
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July 24, 2025, 10:26 IST
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