Tubi Hires Two Snap Inc. Alums For Key Ad Sales Positions
Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry Verticals. During her 8-plus years at Snap, she was VP of North America Sales. Prior to that, she spent nearly 10 years at Viacom, rising to an SVP position at Nickelodeon.
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At Tubi, the L.A.-based executive will oversee all category leads across industry verticals and team with regional leadership.
The Chicago-based Kroneman is coming aboard Tubi as VP of the finance and quick-serve restaurant ad categories.
During her Snap tenure, which lasted more than nine years, Kroneman reached the position of Head of Verticals. Prior to Snap, she spent more than 11 years at Viacom (which merged with CBS Corp. to form Paramount Global), rising to VP. During her career, Kroneman has attained experience in a categories like consumer packaged goods, restaurants, financial services, telecom, entertainment, travel, automotive, and government/politics.
It has already been a banner year for Tubi. In February, its livestream of the Super Bowl helped the game set all-time viewership records. Last month, the service announced it had surpassed 100 million monthly active users. Nielsen's monthly Gauge report has pegged it at about 2.2% of monthly TV viewing, ranking it behind only YouTube and Roku among free streaming outlets.
On the ad front, Chief Revenue Officer Jeff Lucas (who himself worked at both Snap and Viacom) has implemented a strategy focused on verticals. The idea is to tailor ad packages to the individual needs and requirements of individual industry sectors.
'We know the one-size-fits-all approach doesn't work,' Lucas said in a statement. 'Sharon and Katelyn bring strategic vision and deep client expertise that will help us collaborate more closely with partners, creating bespoke solutions that drive results.'
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