Infosys partners with LTA to bring AI-powered innovation to Queen's Club Tennis Championships
By Aditya Bhagchandani Published on May 13, 2025, 15:33 IST
Infosys has announced a strategic three-year technology partnership with the Lawn Tennis Association (LTA), becoming the official AI and Innovation Partner for the prestigious HSBC Championships at Queen's Club, London. This collaboration aims to integrate AI-powered features to enhance player performance insights, fan engagement, and operational excellence, using Infosys' enterprise-grade AI suite, Infosys Topaz.
Under the partnership, Infosys will bring its generative AI capabilities to deliver real-time match analytics and immersive digital experiences for spectators. The HSBC Championships will host both ATP and WTA 500 events this year — the first time in over five decades a women's Tour-level event will be held alongside the men's.
Chris Pollard, Managing Director at LTA, called it a 'historic moment' and praised Infosys for its role in transforming fan engagement. Sumit Virmani, CMO at Infosys, emphasized the goal of 'revolutionizing the tournament experience through AI innovation.'
This latest partnership adds to Infosys' global tennis portfolio, which includes Australian Open, Roland-Garros, and the ATP Tour.
Disclaimer: Some of the statements in the announcement are forward-looking and subject to risks outlined in Infosys' filings with the US SEC.
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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