Sainsbury's adds 100 products to its Aldi Price Match range

Daily Mail​

23-04-2025

Sainsbury's has added more than 100 products to its Aldi Price Match lines, as supermarkets ramp up their quest to lure in shoppers.
Sainsbury's is now offering around 800 products price-matched to Aldi in its stores, which, it claims, is 'more than any other retailer.'
Among other products, bacon, pork pies, sausages, shower gels, handwashes, cotton wool, period products, houmous, tzatziki, certain wines and ice cubes are now price-matched with Aldi, Sainsbury's said.
Sainsbury's launched Aldi Price Match in its convenience stores in November and claimed it was the first grocer to do so.
As well as Aldi price-matching, Sainsbury's has over 9,000 products in its Nectar prices range, which anyone with its loyalty card can access.
Richard Crampton, Sainsbury's commercial director of fresh and convenience, said: 'With household costs going up, we're working tirelessly to keep prices low for customers when doing their big shop.'
He added: 'With the biggest ever Aldi Price Match, we're introducing hot weather favourites such as dips, ice cubes and fizz as well as family staples such as shower gel, cotton wool and period care, ensuring shoppers budgets can go even further this summer.'
The expansion comes despite rival grocer Asda having axed its Aldi and Lidl price matching scheme earlier this year.
In February, Sainsbury's reduced the number of products covered by its Aldi price match campaign, after Tesco axed more than 100 items in its scheme in the same month.
However, Sainsbury's has now scaled-up its Aldi price matching scheme and has doubled down on its food-first mission.
This week, Sainsbury's confirmed it planned to shut its remaining in-store patisserie, hot food and pizza counters 'by early summer.'
In January, Sainsbury's announced plans to cut 3,000 jobs and revealed that all its in-store cafes would be closing. At the time, Sainsbury's said it was enduring a 'particularly challenging cost environment.'
On 17 April, Sainsbury's told shareholders to expect profits to fall or flatline this year.
The chain, which is Britain's second biggest supermarket, expects its income to fall by £1billion this year as it ramps up investment in lowering grocery prices for shoppers.
Chief executive Simon Roberts said the group had invested £1billion into lowering price for shoppers over the past four years.
Earlier this month, Tesco conceded that it could take a significant hit if it is forced to cut prices after Asda revealed it would reduce its prices for shoppers in a bid to boost its fortunes.