Dakota Johnson Is Obsessed With This Cult-Favorite Brand

Elle

6 days ago

If you've been paying close attention to what the best-dressed celebrities have been wearing this summer, the winning outfit formulas often include an item from Dôen. From Dakota Johnson to Camila Morrone, the L.A.-based label has become a go-to for finding unapologetically feminine dresses. But the brand has so much more to offer – think luxurious button-down shirts perfect for the office or elevating weekend outfits and shoes that lean into the vintage-inspired aesthetic that the brand does so well.
If you're thinking about adding some pieces to your wardrobe, let this edit of meticulously crafted essentials be your guide to the Dôen items worth investing in.
Camila Morrone has an enviable collection of summer whites by the brand. While in Mallorca with bestie Hailey Bieber, she wore two different styles: a hand-knitted dress featuring a 1920s-inspired cape and a now-sold-out crochet caftan. Don't worry – you can also shop Morrone's white Dôen Sebastiane Skirt and Simona Dress, which are perfect for getaways and summer-in-the-city escapades alike.
Dakota Johnson leans into Dôen's romantic florals both in real life and on the big screen. Most recently, she paired the Elowena Skirt with a bikini on holiday in Ibiza, while in Materialists, she wears the now sold-out Alona Top and Nevara Dress in a yellow hue. While that exact shade isn't available, there's a soft blush version that's just as chic.
Meghan Markle's timeless style is anchored with tried-and-true tops by Dôen, from wear-on-repeat sweaters to sharp striped shirts that are worthy of owning in every color. Follow Markle's lead and invest in the print that will never go out of style.
Kaia Gerber relies on her velvet Dôen Mary-Janes to anchor her best casually chic outfits. In the past, the plush material might have been reserved for colder months, but Gerber proves they're just as stylish in the summer.
Alexis Bennett Parker is the Commerce Content Lead at ELLE.com. In this newly created role, she oversees all shopping-related stories online, from fashion-forward trend pieces to the most coveted beauty buys on the market right now. Alexis has worked in the publishing space for 11 years, and seven of those years have been dedicated to helping shoppers make informed purchases—no buyer's remorse here! Before joining the team at ELLE.com, she worked in the editorial departments of Vogue, Cosmopolitan, and InStyle, to name a few magazines. Not only has Alexis worked closely with several brands and tested hundreds of products over the course of her career, but she's also won awards for her work as a shopping journalist. Namely, she was an honoree at the Pynk Magazine Gala in 2023, received the Condé Nast Commerce Content Award for Best Article by a New Hire in 2021, and was included on the Top 40 Under 40 Heir's List in 2018.