Princess Lilibet makes adorable cameo in Duchess Meghan's As Ever teaser: Watch
Duchess Meghan is making her business a family affair.
The British American royal and entrepreneur, 43, shared a behind-the-scenes teaser for her As Ever lifestyle brand, which launched in April to fan acclaim, in an Instagram post June 23. The clip featured an adorable appearance from the Duchess of Sussex's daughter, 4-year-old Princess Lilibet.
The brief montage showed close-up shots of various fruits (some of As Ever's products have included raspberry and apricot spreads), as well as a shot of Meghan writing down a motivational quote: "Note to self: Let's do something extraordinary today!" Then, in one outdoor scene, Lilibet can be seen standing beside the duchess on a footbridge as the mother-daughter duo appears to marvel at something below.
"A little behind the scenes of @aseverofficial," Meghan captioned the post. "Hope you enjoy your treats when they arrive this week! 🍯"
Princess Lilibet is 4: Duchess Meghan shares sweet new photos with Prince Harry
Meghan shares Princess Lilibet, her second child, with husband Prince Harry. The Sussexes are also parents to 6-year-old son Prince Archie. In celebration of Lilibet's fourth birthday on June 4, Duchess Meghan shared a series of never-before-seen photos of the young royal on social media, including a throwback photo of Harry gazing tenderly at a newborn Lilibet.
"The sweetest bond to watch unfold 💕 Daddy's little girl and favorite adventurer," Meghan wrote at the time. In a separate post, she gushed: "Happy birthday to our beautiful girl! Four years ago today she came into our lives — and each day is brighter and better because of it."
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Meghan first teased As Ever in March 2024 when she made a buzzy return to Instagram after a yearslong social media hiatus to introduce fans to the lifestyle project, formerly named American Riviera Orchard. The duchess later revealed she renamed the brand As Ever because the previous title, a reference to her and Harry's Montecito residence, "limited me to things that were just manufactured and grown in this area."
The first As Ever drop sold out in under an hour and one product — the limited-edition wildflower honey with honeycomb for $28 — had fans buzzing, selling out in less than five minutes. The featured products in the company's first collection included $12 herbal tea in three flavors: hibiscus, peppermint and lemon ginger.
As Ever is produced alongside Netflix, which also distributes Meghan's lifestyle show "With Love, Meghan." The series premiered in March and was quickly renewed for a second season.
Contributing: Taijuan Moorman and Jay Stahl, USA TODAY
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