
Oman ramps up investment in smart utility systems
MUSCAT: Oman's transition towards smart energy and water infrastructure is gathering pace, with leading public and private sector voices calling for stronger investments in digitalisation, AI and data-driven decision-making. These technologies, experts agree, are no longer optional — they are essential to meet the country's growing demand and sustainability goals.
These insights were shared during Session 2: 'How to Fund the Next-Generation Smart Energy & Water Systems?' at the EU-Oman Energy & Water Collaboration Forum, held at Crowne Plaza OCEC on May 20–21, 2025. The forum, sponsored by Nama Group and the EU-GCC Cooperation on Green Transition Project, was moderated by Said al Kamyani, Sustainability Specialist.
Speaking at the session, Jamie Hoyzer, CEO of Siemens Oman, stressed that digital transformation is key to enabling Oman's energy transition. 'Oman's energy demand is expected to triple by 2050. Smart grids, AI and predictive systems aren't luxuries — they're critical infrastructure,' he said. He highlighted a successful local project in which Siemens used AI to optimise a chilled water plant's operations, achieving a guaranteed 36% reduction in energy use — validated through performance guarantees from a local bank.
Bringing in a European perspective, Moisés Blanco Maceiras, Adviser to the Secretary-General for EU Funds at Spain's Ministry of Finance, explained how Spain has effectively deployed smart infrastructure at scale. 'We've rolled out more than 27 million smart electric metres and supported AI-enabled irrigation and citizen-centric utility platforms through layered financing — EU grants, public-private partnerships and national co-funding,' he noted. Blanco encouraged Oman to consider similar multi-source funding models to accelerate its smart infrastructure deployment.
From the utility side, Issam al Ismaili, Chief Commercial Officer of Nama Water Services, shared how digital tools are already making an impact in Oman. 'We've deployed over 700,000 smart metres and reduced non-revenue water from over 40% to 37.1%, with a target of 33% by the end of this year,' he said. Smart metres are not only cutting losses, but also giving customers access to real-time consumption data, helping to promote conservation and engagement.
Complementing this, Fahad al Harrasi, General Manager of ICT at Nama Water Services, emphasised the importance of enabling technologies and local talent. 'Smart infrastructure is more than hardware — it's a data ecosystem that supports long-term sustainability and creates jobs for Omanis,' he stated. He also noted Nama's successful public-private partnerships under a build-operate-transfer model, which are driving digital transformation in the sector.
Speakers agreed that to sustain momentum, Oman must continue aligning its policies, financing tools and human capital strategies. AI integration, workforce development and stronger public-private collaboration emerged as the top priorities for scaling demand-side innovation in utilities.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Observer
16 hours ago
- Observer
How the Oman Perfume Show Is the Ultimate Industry Incubator
This year's Oman Perfume Show once again drew a large crowd, especially young entrepreneurs eager to turn their passion for scents into a thriving business. Since its inception, the Oman Perfume Show has been more than just a marketplace—it's become a launchpad for young Omanis and emerging perfume brands trying to make a mark in a competitive industry. The event provides an ideal space for fresh talent to showcase their creativity and visions, ensuring the future of Oman's fragrant tradition remains vibrant and evolving. One of the standout young brands this year is OVA Perfume. Their owner and team are passionate about their heritage, drawing inspiration from Oman's rich ingredients and blending them with modern ideas to create fragrances suited not just for local tastes but for global markets. Their stall caught the eye with its monochrome design of many shades of grey—simple but sophisticated, reflecting the brand's focus on purity and balance. As visitors stopped by, they eagerly discussed each ingredient and the process behind every scent, from the raw materials to the finished product. The team was busy, engaging with passersby, explaining how their perfumes are crafted, and sharing their vision of putting Omani perfume on the international map. OVA Perfume isn't alone. Behind the scenes, dozens of new perfume houses have sprung up across Oman, spurred by the lucrative possibilities of the fragrance industry. With many young Omanis pursuing their dreams and seeing the potential in perfumery, the scene is buzzing with innovation and enthusiasm. These brands are eager to bring a piece of Oman's natural beauty—like frankincense, rose, and oud—into bottles that appeal worldwide. The energy among these startups mirrors a broader growth trend: Oman's perfume industry is now recognised as an important part of the national economy and cultural identity. The growth of the perfume market in Oman reflects larger regional trends. Globally, the fragrance industry is booming—with Mordor Intelligence estimating the GCC market to be worth over $3 billion in 2024. The Middle East, in particular, has a long-standing tradition of scent craftsmanship. Countries like the UAE, Saudi Arabia, and Oman have become key players, thanks in part to their access to unique ingredients and a culture that prizes scent as a reflection of hospitality and identity. Oman's own ingredients are especially prized. The country's frankincense from Dhofar, Damask roses, and luban (liquorice) are highly valued in the world of perfumery. These ingredients have been used in perfumes for centuries and are now increasingly sought after by brands aiming to incorporate authentic, locally-sourced components. The unique biodiversity of Oman makes it an ideal place for perfumers looking to source raw materials that are truly exceptional. Industry experts forecast that this emphasis on local ingredients will only intensify, attracting more brands and investment. This year's Oman Perfume Show reinforced that notion—showcasing the best of what Oman has to offer. The show isn't just about selling scents; it's a celebration of craftsmanship, ingredients, and the stories behind each fragrance. As one walks through the exhibition hall, it's clear that Oman is carving out a niche where tradition meets modernity. New brands like Immortal Oud from Thailand and regional players such as Asateer Oud and Dkhoon Emirates have joined the mix, bringing diversity and fresh perspectives to the event. A key part of the show's success lies in the seminars and workshops designed for aspiring perfumers and industry enthusiasts. Over five days, visitors have the chance to learn about scent blending, ingredient sourcing, and the latest technology in perfume production. These sessions are packed with tips and tricks, perfect for those who dream of starting their own brands or improving their craft. Attendees can discover innovative ways to create long-lasting fragrances, explore sustainable practices, and get insights into branding and marketing. The event truly offers a 360-degree experience—blending business, tradition, and innovation. The importance of these educational sessions can't be overstated. With the perfume industry becoming more competitive and globalised, staying updated on technological trends and market shifts is essential. For example, advances in sustainable sourcing and eco-friendly packaging are gaining popularity, and many young perfumers are eager to adopt these new practices to set themselves apart. As the show approaches its final day on June 2, the atmosphere is lively. Visitors are enjoying not only the scents but also the accompanying activities—live music performances, food stalls, and open conversations with perfumers. For many, this is more than a shopping trip; it's an immersive experience that celebrates culture and creativity. The event even includes a calligraphy corner where visitors can personalise perfume bottles—making for perfect Eid gifts or souvenirs. With more than 100 exhibitors from across the GCC and Asia, this year's event has clearly cemented Oman's place as a rising fragrance hub. As it wraps up, the show leaves behind a sense of excitement and possibility. Oman is embracing its fragrant roots and heading into a future where its scents reach markets around the world, telling stories of land, tradition, and creativity. Whether you're a perfume enthusiast, a budding perfumer, or simply curious about Oman's aromatic heritage, the show offers a snapshot of a thriving industry on the cusp of even greater achievements. And with the momentum it has gained, Oman's floral, spicy, and woody scents are set to become more popular worldwide—all thanks to the passion of young Omanis and their shared love for the art of perfumery.


Observer
16 hours ago
- Observer
220,000 new Omani jobs required by 2030 to meet growth targets: IMF
MUSCAT, JUNE 1 The Omani economy must generate over 220 thousand jobs for its national workforce by 2032 to meet the country's national growth demands, according to the International Monetary Fund (IMF). The figure is based on projections that 550,000 nationals will enter working age within the next year, with participation rates expected to remain around 67%. Published in the IMF's Selected Issues Paper, 'Labour Market Dynamics in Oman,' April 2025, the report underscores that relying on the public sector as the primary source of employment is no longer feasible amidst efforts to ensure medium-term fiscal sustainability and reducing reliance on hydrocarbon revenues. According to the report, while 56% of the Omani workforce is in the private sector, the public sector remains a favorable destination for Omanis due to job security, higher compensation, and more relaxed work arrangement. The private sector, however, remains dominated by expatriates, which make up 86% of the workforce with wages significantly lower on average, particularly in low- and medium-skilled jobs, creating a wage disparity that deters private firms from hiring nationals without government intervention. Furthermore, the IMF notes that Oman's education system, despite improvements, is not sufficiently aligned with the needs of a diversifying economy, causing a discrepancy in the skills required by the private sector and those available in the labour market. According to the report, a large share of educational paths chosen by Omanis are still tilted towards humanities and business administration rather than science, engineering, and technology fields. Additionally, enrollment rates in vocational education represents less than 2% of enrollment in higher education. Another identified challenge is the female labour participation rate which stands at 32%, in comparison to 89% for men. Omani women hold fewer senior and managerial roles, which could discourage them further from entering the labor market, despite higher academic performance among women, the report notes. Finally, another key restraint to the labour market is limited mobility, especially for expatriate workers. Until recently, labour regulations required expatriates to remain with their initial employer for 12 months before qualifying for an unconditional job transfer. This restriction indirectly encouraged firms to favour expatriates over nationals, as their limited bargaining power contributed to lower wage expectations. In turn, this dynamic reduced the attractiveness of private sector roles for low-skilled Omanis. The IMF hailed the new Social Protection and Labour Laws as a step in the right direction toward addressing longstanding challenges in the Omani labour market, while also recommending complementary policies to amplify their impact. These include strengthening and scaling up active labor market programmes to reduce the skill mismatch with private sector needs, as well as adopting dual-education systems that integrate vocational training with on-site experience. The Fund also calls for accelerating efforts to increase the participation of women in the workforce. In addition, aligning wages in the public and private sectors more closely with productivity is seen as a key measure to enhance the appeal of private sector employment for nationals.


Muscat Daily
18 hours ago
- Muscat Daily
Oman-Philippines ties on good ground: Ambassador
Ambassador of Philippines to Oman, H E Raul Hernandez sees a bright future for the vibrant relationship between Oman and the Philippines. 'Oman is fast becoming my second home. At last year's National Day celebration, we proudly served Philippine mangoes – known for being among the sweetest in the world. We plan to continue this tradition,' he tells Anirban Ray in an exclusive chat Oman and Philippines have shared a long-standing relationship that is cordial, economically beneficial, culturally vibrant, and politically deep-rooted in mutual trust. Taking over as the new ambassador of Philippines to Oman, H E Raul Hernandez has a series of cultural, business-related, and people-to-people contact events lined up. This in view of the fact that the two countries have a long-standing relationship based on mutual respect, cultural exchanges and economic ties, he said. Both nations have a history of trade and co-operation dating back to centuries. In recent times, Philippines and Oman have continued to strengthen their relationship through diplomatic dialogue and collaboration in various fields, such as energy, infrastructure and art. The appointment of a new ambassador signals a commitment to further strengthening these ties and exploring new avenues for collaboration. Excerpts from an interview with H E Hernandez: What is your immediate focus as Ambassador of the Philippines to Oman? Since assuming office in September 2023, my focus has been clear and multifaceted. First, I am committed to strengthening economic diplomacy between the Philippines and Oman. Oman is currently our 65th largest trading partner, and in 2024, we saw key trade items exchanged such as electrical machinery, mineral fuels, and edible preparations from the Philippines, while Oman's exports included ores, cereals, and similar machinery components. We also aim to introduce more of our agricultural products into the Omani market – bananas, pineapples, tuna, and desiccated coconuts, among them. On the investment front, we are working to finalise agreements related to reciprocal protection of investments, double taxation avoidance, and agricultural and fisheries cooperation. A proposed MoU between the Philippine Chamber of Commerce and Industry (PCCI) and the Oman Chamber of Commerce and Industry (OCCI) is also in the pipeline. Moreover, we are promoting the Philippines as an ideal investment and tourism destination. I'm pleased to hear from Omanis who have already visited the Philippines and enjoyed their stay. We hope to see more such visits through planned familiarisation tours. Secondly, connecting with our Filipino community in Oman is a key priority. With more than 48,000 Filipinos residing here, spread across various professions – from healthcare and engineering to hospitality and household services – I've been keen to listen to their experiences and extend embassy services where needed. Their stories of success and gratitude for the opportunities Oman has given them are truly inspiring. Lastly, I've dedicated efforts to deepening ties with the Omani community. We're celebrating 45 years of diplomatic relations with Oman this year, and I see this as an opportunity to express our gratitude for the friendship and support the Sultanate has shown. Oman is fast becoming my second home. At last year's National Day celebration, we proudly served Philippine mangoes – known for being among the sweetest in the world – and we plan to continue this tradition. How many visas were issued to Omanis who travelled to the Philippines last year? Technically, Omanis don't require a visa for visits to the Philippines of up to 30 days. In 2024, over 4,000 Omanis visited the Philippines, a number that doesn't include expatriates residing in Oman who also travelled to our country. Most of them visited for tourism, to enjoy our famous Filipino hospitality, food, and beautiful coastlines. Destinations like Boracay and Palawan remain top choices. We're also seeing increased interest in wellness tourism, thanks to our world-class health centers offering excellent diagnostics and care. Yes, we are working on a familiarisation tour for Omanis and expatriates in Oman. Also, Oman Air's direct daily flights to the Philippines make travel convenient and position our country as an ideal leisure and wellness destination. Are there any new initiatives/projects to be undertaken by the Embassy or Philippines in Oman this year? Yes, several memoranda of understanding between the Philippines and Oman are under discussion in fields of mutual interest. We're also excited about celebrating the 45th anniversary of diplomatic relations with cultural and business initiatives, possibly featuring performances from Filipino talent. We aim to strengthen our visibility in Oman through participation in local government-led programmes that showcase Filipino products, talents, and culture. Are there plans for new Filipino schools in Muscat? Currently, the Philippine School in Oman has over 900 students and enjoys strong support from both, Filipino and expatriate, families. While there are no formal expansion plans yet from the school administration, we remain open to opportunities. We are also hopeful that the Omani government may one day provide land for a new and larger campus. Education is a key pillar of our commitment to Oman's future. What's the latest on investments, trade, and business exchanges in Oman? Today, there are over sixty Filipino-owned micro and small enterprises in Oman, primarily in food and retail – industries that reflect our culture's love for shared meals. These businesses not only serve our community but introduce Filipino cuisine to other cultures here. Oman's investor-friendly policies have helped our entrepreneurs thrive. Additionally, we are promoting the Philippines' sovereign wealth fund and are exploring potential investment collaborations in Oman. Progress in this area has been encouraging. How would you describe the people-to-people relationship between Oman and the Philippines? The people-to-people connection between our two nations is warm, dynamic, and growing. Filipinos and Omanis have built meaningful friendships over the years, evident not just during embassy events but also through community initiatives. A recent vaccine drive, where many of the nurses assisting Filipino clients were Omani, was a touching example of cooperation and solidarity. Filipino professionals – doctors, nurses, engineers, teachers – are respected contributors to Omani society. We continue to empower them, ensuring they feel supported in their roles, and proud of the impact they make here. These human connections are the foundation of our enduring partnership with Oman.