Olymel promotes Canadian pork with launch of new delicious, convenient cuts Français
MONTRÉAL, April 24, 2025 /CNW/ - Olymel, Canada's leading pork and poultry processor, announced today the launch of a new line of innovative pork products, available now in the meat aisle of grocery stores across Quebec. Designed to cater to consumers looking for top flavour and quality, the pork products offer a new take on classic beef cuts, for an elevated culinary experience. As more and more Canadian households embrace home cooking, Olymel continues to deliver innovations that simplify meal preparation while guaranteeing the use of Canadian products.
Innovative new pork cuts
Olymel's new pork cuts are a delicious combination of quality, flavour and innovation. Products include:
Pork T-bone
Chimichurri pork flank steak
Hotel cut pork chops
Pork capicola steak
Greek-style pork sirloin skewers
The tasty, tender cuts offer consumers an upscale cooking experience thanks to the high quality of Canadian pork, which is known worldwide for its tenderness, rich flavour, and excellent value.
"These new products are quality cuts that are easy to cook, which fills an untapped niche in the pork industry and meets consumer needs," says Daniel Rivest, Senior Vice-President, Sales and Marketing at Olymel. "We're using existing meat terminology to show that our pork is more than capable of offering a culinary experience that's both affordable and high-end. We're proud to promote Canadian pork in this way."
Olymel is simultaneously launching new fresh poultry products pre-seasoned with consumer-favourite marinades.
Mediterranean-style chicken breast
Teriyaki chicken thighs
Shish taouk chicken breast skewers
Piri-Piri chicken drumsticks
Piri-Piri chicken drumsticks
Responding to current food trends
Food trends are changing, and Olymel is adapting by offering solutions that meet the new realities of consumers. Today, 50% of Canadians say that protein is a key part of their diet, and 68% plan to cook at home more because of the economy. Olymel's new product offering meets those needs by focusing on quality and making meals easy to prepare.
"At Olymel, innovation is the cornerstone of our entire value chain," says Yanick Gervais, President and CEO of Olymel. "We never stop investing in research and development to enhance our food offering and anticipate changing market needs. We're proud to be delivering new products that make consumers' lives easier while maintaining our standards of excellence. That's what keeps us at the forefront of the industry."
Proudly Canadian products
Olymel is committed to offering expertly prepared Canadian products that carry on a long tradition of excellence and industry best practices. With almost 35 years in the business, the company continues to make its mark by producing delicious, quality foods that enrich Canada's food supply.
The new product launch coincides with the unveiling of Olymel's new brand image, which is making its debut in stores. The authentic, human, high-impact new branding focuses on the quality, variety and benefits of Olymel's products. True to its roots, the new identity features a distinctive navy blue that symbolizes quality and elegance, while keeping a smaller amount of red and white to ensure recognition of the original branding. The new brand image reflects the company's evolution while reaffirming its commitment to quality and innovation.
About Olymel
Olymel is Canada's leader in the production, processing and distribution of pork and poultry meats. The company has made feeding the world its mission, which it pursues passionately with products of impeccable quality. It employs over 12,000 people and has production and processing facilities in Quebec, Ontario, Alberta, Saskatchewan and New Brunswick. Its annual sales reach $4.5 billion. The company markets its products mainly under the Olymel, Pinty's, La Fernandière, Lafleur and Flamingo brands.
Media kit
SOURCE Olymel l.p.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
17 minutes ago
- Globe and Mail
Missed the Dollarama rally? It might not matter
Let's say that you missed out on buying shares in Dollarama Inc. DOL-T, only to watch the price rise 61 per cent over the past year, 320 per cent over the past five years and, oh dear, 660 per cent over the past 10 years. Forgiving yourself for missing out on this spectacular Canadian growth story is easy. What's far more difficult: Ignoring how high it's climbed and buying the stock today. That might sound crazy at first glance, especially if you have a bias – as I do – toward cheap, beaten-up stocks with compelling turnaround stories. Dollarama is anything but beaten-up, and this observation extends well beyond the share price. Its Canadian footprint has increased by 69 per cent over the past decade to 1,638 stores. It has successfully expanded its product mix to include items priced as high as $5, up from a high of $3. Over this 10-year period, quarterly sales – based on financial results released this week – have nearly tripled, to more than $1.5-billion. Net earnings have more than quadrupled. The share price has occasionally reflected some hesitation from investors because of competitive pressures, disappointing sales growth and market saturation. In one of the biggest recent swoons, the stock fell more than 40 per cent during a particularly bleak stretch in 2018. Today, though, there appears to be little weighing on the stock – including tariffs and economic clouds – given that it touched a record intraday high on Wednesday and trades at over 40 times estimated earnings. 'Valuation is at all-time highs, reflecting Dollarama's standing as a paragon of both quality and growth,' Mark Petrie, an analyst at CIBC Capital Markets, said in a note. Anyone hoping to score a quick gain on the stock from its current level would need the confidence of Ethan Hunt, the hero in the Mission: Impossible film series, to believe that there are still some factors that the market is ignoring or that the valuation deserves to be higher than Nvidia Corp., which is most definitely not a discount retailer. Others who have been sitting on the sidelines and may be filled with regret over Dollarama's stunning ascent – and can handle some bumps – might want to try on this argument: For a company that has shown no signs of exhaustion, perhaps it doesn't matter when you buy the stock. For one thing, profits are still rising at an impressive clip. Last year, earnings per share increased by 16.9 per cent, year-over-year. CIBC expects profits will rise 11.8 per cent this year and 11.4 per cent next year. But keep in mind that Dollarama executives have a habit of overdelivering. In its most recent quarter, the company reported a profit of 98 cents per share, beating analysts' expectations by a wide 14 cents, according to S&P Global Market Intelligence. What's more, Dollarama is continuing to generate strong sales growth as it finds steady opportunities for opening new locations in Canada, where consumers gravitate to its well-organized stores and consistent range of products. It opened 22 stores in the first quarter, with dozens more coming during the rest of the year, suggesting that market saturation on its home turf is still a ways off. Sales rose 8.2 per cent in the fiscal first quarter, also slightly higher than expectations. Why this money manager is buying Nestle, Dollarama and selling Couche-Tard International expansion adds a new opportunity for growth. Dollarama owns a 60.1-per-cent stake in Latin American discount retailer Dollarcity, with locations in Colombia, Guatemala, El Salvador, Peru and, starting next month, Mexico. Though the target back in 2019 was to have 600 Dollarcity stores within 10 years, the current store count already stands at 644. The new target: 1,050 stores by 2031, which doesn't include Mexico. Dollarama is also gearing up for an expansion into Australia with a deal to acquire The Reject Shop Ltd., which operates a network of more than 390 stores that can benefit from Dollarama's know-how. 'We question what catalyst will emerge to cause Dollarama to falter. The value proposition seems as healthy as ever, and we see risk of earnings misses as very low,' John Zamparo, an analyst at Bank of Nova Scotia, said in a note. Yeah, just about everyone agrees that the stock isn't cheap on a valuation basis. Its stellar gains are going to make some investors nervous about a rally that could fade the minute they join it. But Dollarama has cruised through economic downturns, soaring inflation and trade wars (so far), rewarding risk-takers who focused on the future rather than dwelling on the past they may have missed.
Ottawa Citizen
2 hours ago
- Ottawa Citizen
Chaudhary: Canada is right to invite Modi to the G7
As a proud Canadian who has lived and worked in Ottawa for many years, I have witnessed first-hand how this city — and our country — can serve as a bridge between nations. Ottawa, as our capital, is not just the seat of government, it is where diplomacy takes root and relationships between Canada and the world are nurtured. Article content It is heartening, then, to see recent steps toward a renewal of Canada–India relations. The invitation extended by Prime Minister Mark Carney to Indian Prime Minister Narendra Modi to attend the G7 Summit in Alberta is a meaningful gesture, signalling a desire to re-engage and move forward. This renewed spirit of dialogue offers an opportunity to build stronger economic, cultural and strategic ties between our two great democracies — and to align our relationship with the realities of today's global landscape. Article content Article content Article content A timely reset in relations Article content There is no need to dwell on the events of the past two years. Those who care deeply about the Canada–India relationship, as many Canadians do, understand that the national interest is best served by looking forward, not backward. There are serious tensions between the two countries, yes, but both are capable of addressing them while striving for a strengthened relationship. Article content India's place on the world stage continues to rise. It is now the world's fifth-largest economy, a key player in global manufacturing and technology, and an influential voice in international affairs. At the same time, Canada remains one of the world's most open, innovative and resource-rich democracies — with deep commitments to global engagement and inclusive growth. Article content There is much that unites us: shared democratic values, a respect for diversity, strong rule of law, and a common interest in promoting peace and prosperity in an increasingly complex geopolitical environment. Article content Article content Trade and investment are natural pillars of any renewed partnership. India's vast and growing market, with a middle class projected to exceed 500 million people in the coming years, presents major opportunities for Canadian businesses across sectors. From clean energy and critical minerals to agri-food, technology and education, Canada has much to offer and much to gain. Article content In Ottawa and across the National Capital Region, where there are approximately 40,000 Canadians of Indian heritage, many firms are well positioned to contribute to this economic engagement. Our technology sector is world-class. Our universities and research institutions are centres of excellence. Our energy and natural resource companies are leaders in sustainability. There is enormous potential for collaboration in areas such as digital transformation, clean technologies, life sciences and advanced manufacturing.
Toronto Star
2 hours ago
- Toronto Star
Our Defence Minister on threats, bigger budgets, and Canada's new relationship with the U.S.
Canada's Minister of National Defence David McGuinty joins It's Political to discuss increases to the country's defense budget and what the relationship looks like with the U.S. going forward. The conversation follows Prime Minister Mark Carney's announcement this week that Canada will greatly increase military spending to 2 per cent of GDP just as NATO allies get together later this month to discuss raising the bar to 5 per cent. We also speak to industry experts about just how integrated the Canadian and American militaries are, and what it would mean to become less reliant on the U.S.
