The five least-visited places in Spain that your clients will love
The Spanish Tourist Office has compiled a list of its five least-visited regions and attractions in a bid to accelerate its overtourism tourism strategy and support diversification of geography, seasonality and demographic rather than chasing volume of visitors.
Rioja: the least visited region
With only approximately 10,000 British tourists in 2023, La Rioja is the least visited region of Spain and welcomes only 0.06% of the total number of British tourists that visit Spain each year. With more than 500 wineries, it is internationally known for its red wine production and vineyards. Beyond this, La Rioja has a host of cultural attractions thanks to its links to the Camino Santiago pilgrim route.
Mariña Lucense: the least visited coastal region
La Rioja isn't the only location with barely any tourists, however. Mariña Lucense in Galicia is a little-visited coastal region, which had around 1,800 tourists visiting in 2023, the equivalent of 0.01% of the total British visitors to Spain. The region is located on the shores of the Cantabrian Sea and known for its beautiful mountains and beaches, such as the Catedrais (The Cathedrals).
El Hierro: the least visited island
As the least visited island, El Hierro in the Canaries received fewer than 200 British visitors in 2023, which is equivalent to less than 0.01% of the total British visitors to Spain. As the westernmost island of Canarias, El Hierro is known for its lush volcanic landscape and clear night skies perfect for star gazing.
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