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Hong Kong retailers under strain as changing trends drive store closures

Hong Kong retailers under strain as changing trends drive store closures

Business Times03-07-2025
[HONG KONG] Hong Kong's retailers are battling against shifting consumer habits, as visitors spend less and locals head across the border to China for cheaper dining and shopping, leading to a wave of store closures.
A 36-year-old Chinese seafood restaurant chain and a popular high-end food court in the bustling Causeway Bay district closed this week.
Other recent closures in the financial hub include cinema chains, a major catering group, a 41-year-old bakery and a three-decade-old congee chain.
Weak domestic spending and cheaper prices in Shenzhen, bordering Hong Kong, have compounded retailers' woes, according to industry figures and analysts.
Furthermore, China's economic slowdown, US-China geopolitical tensions and a national security clampdown have also weighed on business sentiment and hurt Hong Kong's small and open economy. The city's GDP is forecast to grow between 2 to 3 per cent this year, compared with 2.5 per cent last year and 3.2 per cent in 2023.
'The change in consumption patterns is irreversible,' said Annie Yau Tse, chairwoman of Hong Kong's Retail Management Association.
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Hong Kong was once a prime destination for high-spending mainland visitors but mass anti-government protests in 2019 and Covid restrictions led to a decline in its appeal.
The authorities have launched initiatives to revive tourism, including hosting large-scale events such as Coldplay concerts and a Manchester United exhibition match at a new harbourside stadium.
While visitors are returning to near 2018 levels with May arrivals up 20 per cent to 4.1 million visitors versus five million in 2018, spending remains soft.
Retail sales by value rose 2.4 per cent in May from a year earlier to HK$31.3 billion (S$5.1 billion), the first rise in 14 months, government data showed on Wednesday. However, it remains only around 77 per cent of the HK$40.5 billion in May 2018.
'We are trying hard to think of ways to turn the traffic into business,' Yau Tse said.
Jack Tong, director of Savills Research & Consultancy, said the recent string of closures was due to a 'structural shift in the local retail market' starting from 2023.
It is 'no longer strong enough to support such retail trades and would be beyond repair even by further reducing rents'.
Overall prime street rents in the first quarter have fallen back to 2003 levels, he said.
'The rise in local outbound travel in Hong Kong and changes in mainland tourists' spending patterns and preferences in Hong Kong and Macau continued to weigh on the overall retail sector during the financial year,' jeweller Chow Tai Fook said.
Last month, Cafe de Coral reported a 29.6 per cent drop in net profit for the 2024/25 year ended in March, citing a weak economy and consumer sentiment.
Despite the tough conditions, some signs of recovery are emerging.
Vipul Sutariya, who attended the jewellery fair in June, said Chinese dealers were back at the fair 'not to buy immediately but to ask, which is the biggest change in the past 1.5 years', he said. 'In my view, that's a good sign.' REUTERS
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Leveraging years of efforts and accumulated experience in professional sports, and relying on superior product excellence and brand strength, the Group successfully signed an agreement in 2025 to become the official sportswear partner for the Chinese Olympic Committee and the Chinese Sports Delegation from 2025 to 2028. During the Reporting Period, anchored by its core strategy of the marketing theme of "China's Glory, LI-NING Support"(中國榮耀,李寧同行)under its new Olympic identity, the Group reinforced its professional image as an unwavering supporter of Chinese sports, and further cemented its core positioning as a professional sports brand. In respect of professional product and marketing, the Group focused on the six core categories of running, basketball, training, badminton, table tennis and sports casual, while actively grasping market trends and exploring new sports subcategories, such as outdoor sports, tennis and pickleball. The Group continued to strengthen its product capabilities through technological innovation and enhance the deployment of professional sports resources, based on three key pillars: solidifying a professional sports mindset, showcasing sports fashion aesthetics, and inheriting Chinese cultural values. Moreover, it proactively sought to strengthen its differentiated brand advantages, promote brand recognition and popularity and enhance brand influence through diversified and comprehensive marketing campaigns. In respect of channel, the Group has actively built a multi-dimensional channel network, and systematically promoted deepening of market coverage and upgraded of operational efficiency. In high-tier markets, through deepening strategic coordination with top-tier commercial entities and leading outlet projects, the Group promoted innovative store format planning and deployment. 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In terms of financial governance, the Group will strengthen target management, establish more rigorous budget management and risk control mechanisms, enhance financial transparency and capital utilisation efficiency, and provide robust financial assurance for strategic implementation. In terms of digital-intelligence empowerment, the Group will deeply apply cutting-edge AI technologies, build a digitalised operational support system, and enhance market insight and consumer analysis capabilities, laying a solid foundation for high-quality development. Mr. Li Ning, Executive Chairman and Joint CEO of the Group, concluded, "Driven by policy promotion, technological iteration, and changes in consumer demand, the industry overall possesses potential for high-quality growth, with opportunities and challenges intertwined. Looking ahead to the second half of the year, the Group will maintain a prudent attitude, continue to consolidate its business foundation. At the same time, the Group will closely monitor market dynamics, actively capture and seize potential structural opportunities, and promote long-term sustainable growth through a series of strategic initiatives, striving to become consumers' preferred professional sports brand." Hashtag: #LiNing #Sportswear # The issuer is solely responsible for the content of this announcement. About Li Ning Company Limited Li Ning Company Limited is one of the leading sports brand companies in China, mainly operating professional and leisure footwear, apparel, equipment and accessories under the LI-NING brand. The Group has comprehensive research and development, design, manufacturing, marketing, distribution and retail management capabilities. It has established an extensive retail distribution network and supply chain management system in China. We are committed to be the most prominent, stylish, world-leading sports brand from China. 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