I tried the M&S Strawberry and Creme sandwich - here's what I thought
M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches.
M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich.
(Image: staff)
'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience.
'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. And with Wimbledon coming to a close it seemed quite apt.
To be honest I am not really a dessert person and was surprised to see it alongside the usual sandwich offerings of egg mayo, ham and cheese, duck in hoisin sauce etc
But I decided to give it a go and got my travelling companion Louise to agree to share it with me.
It is just one sandwich so I divided it in half and took a bite!
It was super rich and I have to say the first bite was enjoyable, a bit like a small slice of a Victoria sponge, it was sweet and tasty. But I am so glad there was only the one sandwich, two would have been too much.
The strawberries were juicy and I have to admit that I now make a be-line for M&S diamond strawberries as they seem to be the most 'strawberry' tasting strawberries I have come across so far this season in the supermarkets. But there were not enough, the sandwich was not overly packed with them which would have helped break down the sweetness in my opinion.
The bread was brioche-style bun was light and to be honest the type of bread I like a burger in.
The cream was the sticking point for me. It said 'sweetened full fat soft cheese and creme fraiche' but as Louise pointed out it tasted a bit synthetic and ultimately the second bite it started to taste a bit sickly and there was no way I would have been able to eat the whole sandwich myself.
I think it if had been actual cream cheese it might have brought a much needed burst of acidity that I think it needs.
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I'm glad to have tried it and would recommend giving it a go yourself. But would I buy it again? No.
And the other thing worth pointing out is its availability.
So far I have not come across it in our local M&S stores.
I found this one at the service station in Bicester on the way back from a business trip.
The hype has obviously worked as I understand millions of these have been flying off the shelves. If you can find one, see what you think.
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