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I tried the M&S Strawberry and Creme sandwich - here's what I thought
I tried the M&S Strawberry and Creme sandwich - here's what I thought

North Wales Chronicle

time10-07-2025

  • Entertainment
  • North Wales Chronicle

I tried the M&S Strawberry and Creme sandwich - here's what I thought

Described by M&S as 'game-changing' the £2.80 limited edition Red Diamond Strawberry & Creme Sandwich is filled with the fruit and light whipped cream cheese on fluffy sweetened bread. M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. (Image: staff) 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience. 'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. And with Wimbledon coming to a close it seemed quite apt. To be honest I am not really a dessert person and was surprised to see it alongside the usual sandwich offerings of egg mayo, ham and cheese, duck in hoisin sauce etc But I decided to give it a go and got my travelling companion Louise to agree to share it with me. It is just one sandwich so I divided it in half and took a bite! It was super rich and I have to say the first bite was enjoyable, a bit like a small slice of a Victoria sponge, it was sweet and tasty. But I am so glad there was only the one sandwich, two would have been too much. The strawberries were juicy and I have to admit that I now make a be-line for M&S diamond strawberries as they seem to be the most 'strawberry' tasting strawberries I have come across so far this season in the supermarkets. But there were not enough, the sandwich was not overly packed with them which would have helped break down the sweetness in my opinion. The bread was brioche-style bun was light and to be honest the type of bread I like a burger in. The cream was the sticking point for me. It said 'sweetened full fat soft cheese and creme fraiche' but as Louise pointed out it tasted a bit synthetic and ultimately the second bite it started to taste a bit sickly and there was no way I would have been able to eat the whole sandwich myself. I think it if had been actual cream cheese it might have brought a much needed burst of acidity that I think it needs. I'm glad to have tried it and would recommend giving it a go yourself. But would I buy it again? No. And the other thing worth pointing out is its availability. So far I have not come across it in our local M&S stores. I found this one at the service station in Bicester on the way back from a business trip. The hype has obviously worked as I understand millions of these have been flying off the shelves. If you can find one, see what you think.

I tried the M&S Strawberry and Creme sandwich - here's what I thought
I tried the M&S Strawberry and Creme sandwich - here's what I thought

Leader Live

time09-07-2025

  • Entertainment
  • Leader Live

I tried the M&S Strawberry and Creme sandwich - here's what I thought

Described by M&S as 'game-changing' the £2.80 limited edition Red Diamond Strawberry & Creme Sandwich is filled with the fruit and light whipped cream cheese on fluffy sweetened bread. M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. (Image: staff) 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience. 'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. And with Wimbledon coming to a close it seemed quite apt. To be honest I am not really a dessert person and was surprised to see it alongside the usual sandwich offerings of egg mayo, ham and cheese, duck in hoisin sauce etc But I decided to give it a go and got my travelling companion Louise to agree to share it with me. It is just one sandwich so I divided it in half and took a bite! It was super rich and I have to say the first bite was enjoyable, a bit like a small slice of a Victoria sponge, it was sweet and tasty. But I am so glad there was only the one sandwich, two would have been too much. The strawberries were juicy and I have to admit that I now make a be-line for M&S diamond strawberries as they seem to be the most 'strawberry' tasting strawberries I have come across so far this season in the supermarkets. But there were not enough, the sandwich was not overly packed with them which would have helped break down the sweetness in my opinion. The bread was brioche-style bun was light and to be honest the type of bread I like a burger in. The cream was the sticking point for me. It said 'sweetened full fat soft cheese and creme fraiche' but as Louise pointed out it tasted a bit synthetic and ultimately the second bite it started to taste a bit sickly and there was no way I would have been able to eat the whole sandwich myself. I think it if had been actual cream cheese it might have brought a much needed burst of acidity that I think it needs. Read more I'm glad to have tried it and would recommend giving it a go yourself. But would I buy it again? No. And the other thing worth pointing out is its availability. So far I have not come across it in our local M&S stores. I found this one at the service station in Bicester on the way back from a business trip. The hype has obviously worked as I understand millions of these have been flying off the shelves. If you can find one, see what you think.

M&S strawberry sandwich anger 'it's only half a sandwich'
M&S strawberry sandwich anger 'it's only half a sandwich'

South Wales Argus

time01-07-2025

  • Business
  • South Wales Argus

M&S strawberry sandwich anger 'it's only half a sandwich'

Users have taken to social media to complain that while it looks like a regular sandwich, the M&S limited edition treat is only half the size of other sandwiches the shop sells. On Twitter, one poster said: "Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich." Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich — Lea 📚 (@BlueInkRevenge) June 26, 2025 On Mumsnet, one poster said: "It's only half a sandwich and it's brioche but it's okay. Wouldn't buy again for £2.80." On Facebook, parenting blogger Man Behaving Dadly posted as part of his review: "You get one half of a sandwich for £2.80." This comes as the luxury food retailer may be hit with VAT charges, as HMRC do not class the treat as a sandwich. M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience. More M&S news: 'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s. The retailer's food halls have sold four billion sandwiches to date.

M&S strawberry sandwich anger 'it's only half a sandwich'
M&S strawberry sandwich anger 'it's only half a sandwich'

Glasgow Times

time01-07-2025

  • Business
  • Glasgow Times

M&S strawberry sandwich anger 'it's only half a sandwich'

Users have taken to social media to complain that while it looks like a regular sandwich, the M&S limited edition treat is only half the size of other sandwiches the shop sells. On Twitter, one poster said: "Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich." Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich — Lea 📚 (@BlueInkRevenge) June 26, 2025 On Mumsnet, one poster said: "It's only half a sandwich and it's brioche but it's okay. Wouldn't buy again for £2.80." On Facebook, parenting blogger Man Behaving Dadly posted as part of his review: "You get one half of a sandwich for £2.80." This comes as the luxury food retailer may be hit with VAT charges, as HMRC do not class the treat as a sandwich. M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience. More M&S news: 'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s. The retailer's food halls have sold four billion sandwiches to date.

M&S in HMRC row over Wimbledon strawberry and cream sandwich
M&S in HMRC row over Wimbledon strawberry and cream sandwich

Glasgow Times

time01-07-2025

  • Business
  • Glasgow Times

M&S in HMRC row over Wimbledon strawberry and cream sandwich

Under HMRC rules, most cold food, including sandwiches, is zero rated for VAT, but many sweet treats are counted as luxuries, and the 20 per cent levy is added - and must be paid to HMRC by businesses. The £2.80 'game-changing' limited edition Red Diamond Strawberry & Creme Sandwich is filled with the fruit and light whipped cream cheese on fluffy sweetened bread, the retailer said. And that's where the issue gets tricky, says Rachel Harris, on her Instagram account accountant_she: "Most food, including sandwiches, is zero rated for VAT, meaning that we as customers don't pay VAT, and the businesses who sell them get better margins by keeping the sales prices low. "But some food becomes taxable if it's classified as non essential, and this is things like confectionery and biscuits. So M&S are arguing that because it is packed like a sandwich, filled like a sandwich and is marketed like a sandwich, it is a sandwich, and so it should be zero rated for VAT. "HMRC says something counts as confectionary when it is sweet and eaten with your fingers. So the tax experts are arguing that the bread is actually sweetened and it's eaten with your fingers and is therefore confectionary, which should have 20% of VAT included in the price. "So we will be seeing this argument between M&S and HMRC in court." M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience. More M&S news: 'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever. M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s. The retailer's food halls have sold four billion sandwiches to date.

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