Dairy Industry Greenwashing Under Fire As Lawsuits Go Global
Greenpeace Denmark has this week filed a formal complaint against Arla – Europes largest dairy producer – accusing it of 'systematic greenwashing.'
The world's biggest dairy companies are facing a growing wave of legal action over misleading claims.
Greenpeace Denmark has this week filed a formal complaint against Arla – Europe's largest dairy producer – accusing it of 'systematic greenwashing.' The case follows a similar lawsuit by Greenpeace Aotearoa against Fonterra, the world's largest dairy exporter, over false claims on Anchor-brand butter packaging.
'This is part of a global trend targeting greenwashing in the intensive livestock sector,' said Amanda Larsson, spokesperson for Greenpeace Aotearoa.
'Companies like Arla and Fonterra market themselves as climate leaders, while hiding highly polluting practices and lobbying against environmental protections.'
Greenpeace Denmark has submitted a formal complaint to the Danish Business Authority – the regulatory body in Arla's home country – backed by extensive documentation showing that the dairy giant has significantly overstated its CO reductions.
Arla claims to have cut supply chain greenhouse gas emissions by 13 per cent since 2015. However, according to the complaint, nearly half of that reduction occurred suddenly in 2016 when the company changed its calculation methodology without adjusting the baseline accordingly. Greenpeace Denmark argues that this methodological shift not only misleads consumers but also breaches financial reporting laws in both Denmark and Sweden.
Arla's emissions reporting was previously criticised by Swedish media in 2022, after which the company pledged to review this issue. Yet two years later, Greenpeace Denmark has found that Arla's 2024 annual report still relies on the misleading baseline to present its emissions reductions.
Greenpeace Sweden has also lodged two formal complaints against Arla.
Meanwhile, in New Zealand, Greenpeace is suing Fonterra for promoting its butter as '100% New Zealand grass-fed,' despite allowing up to 20% of cows' diets to include imported palm kernel – a product linked to deforestation.
'We think shoppers would be shocked to know that the block of 'grass-fed' butter they pick up at the supermarket could actually be linked to the destruction of orangutan habitats,' says Larsson.
'Misleading claims like this are a real punch in the guts to people who are trying hard to do their part by shopping ethically – it's time for dairy giants like Fonterra and Arla to face the consequences.'
These actions mark an escalation in global legal efforts to hold the livestock industry accountable. Last year, Danish Crown was found guilty of misleading pork ads, while a case against meat giant JBS in New York was dismissed. Still, the trend is clear: Big Dairy and Big Meat are under increasing scrutiny for false climate and environmental claims.
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Otago Daily Times
4 days ago
- Otago Daily Times
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Otago Daily Times
4 days ago
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Millworkers' reunion a celebration of friends
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Otago Daily Times
4 days ago
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Letters to the Editor: nitrate, milk and mallards
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The measure will restrict urban mobility, which means important family connectivity will be lost: those who work will be unable to do so, and school absenteeism will worsen. That said, the obvious work around will be to use a vehicle belonging to someone else. Enforcement costs will also exponentially exceed repaid fines. The solution is for realistic and structured deductions to be made electronically at source irrespective of its source. The reality is that many who owe fines are deprived and recipients of state support — life is difficult enough without the burden of fines — perhaps the expectation of payment should be considered before their imposition. Doing butter better One size fits all. Yeah right. If one size for all is wrong, then how can one price for butter, the export price, be right for all? It seems to me that the reason we are being told that one price is right is because one company has been allowed to dominate. What to do? One answer would be to break up the company. That is not likely to be palatable. Another would be to make remaining one company dependent upon looking after the domestic market. One price for exports, another lower price for the domestic market. Under the current arrangement, winning for Fonterra on prices, means losing for domestic consumers, other businesses, inflation and interest rates. Two prices and we could have win-win. If that change was made then I might agree with Fonterra's slogan on their website: "You, me, us together. Tãtou, tātou. Let us make it so. Those were the days Over 50 years ago, when our family first came to New Zealand, milk was price-controlled by government to 4c a pint. I think it actually cost about 25c a pint, but 4c was what you paid wherever you bought it. I think most New Zealanders would think this was a good use of public funds . 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His front page depiction ( ODT 25.7.25) of the mallard's icebound touchdown in the botanical gardens is a stunning tribute to his eye for capturing a magic moment, and his tenancity in waiting for it to happen. Fighting inflation I had a good laugh today at Ian Pillan's thoughts about a councillor's outraged reaction to questions surrounding fiddling with Albany St carparks ( ODT 26.7.25). It is a sad fact that the world is ruled by men, even in the 21st century still. Another sad fact that occurs to me is that many men, even with small amounts of power, have a very inflated sense of their own worth, often despite evidence to the contrary. We have some flagrant examples right around the world, at the moment, from Israel to Gaza to the US and elsewhere. I'd love the world to give women a proper go at it. It would be hard to do worse. State of Southland rivers in which I once fished and swam appalls The risk of nitrate poisoning has turned off tap water in Gore during the last weekend. Elevated nitrate levels, as we know now can cause health problems especially with pregnant women and babies. This is a fact that has been with us for many years now and the link has been made with intensive dairying. Ground water and many source streams and springs are utilised in town supplies and domestic outlying communities. This is a potentially dangerous situation, that despite warnings from health professionals and especially a fresh water ecologist Dr Mike Joy, is continuing. Greenpeace has now become involved to try and draw attention to this dilemma by doing what Greenpeace does; a little signage and minor vandalism. Now the irony. As Russel Norman points out after Federated Farmers Southland calls for Greenpeace to be stripped of its charity status. The SFF president Mr Herrick stated that the famous brown trout statue was made to look as if it had died.( ODT 24.7.25). 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From the 1980s farmers, particularly dairy farmers, added nitrogen to fading pastures by topdressing with synthetic nitrogen. This practice created runoff into nearby streams and rivers polluting the water and changing the environment. Recently it has been reported that the Gore drinking water had a reading of 11.4mg per litre of nitrogen. The recommended limit level of nitrates in drinking water in the USA is 10mg/L. Any level of nitrogen in drinking water is damaging to health, especially to young children and babies. Federated Farmers Southland president Jason Herrick seems to think that farming to the limit of drinking water impregnation is passable. I don't, the lowest amount of pollution is to be aimed for. The health and safety of our people should be of paramount importance. There is no longer an excuse for using chemical fertilisers in farming. Over the last few years research into regenerative farming using deep-rooted legumes in pasture by Professor Pablo Gregorini and medical researcher Dr Sagara Kumara at Lincoln University proved that organic/regenerative methods are more economic and produce as much produce as industrial methods. In fact, regenerative methods produce healthier soils, animals and healthier produce for people. It's here too There is no doubt about the origins of increased nitrates in Gore ground water. The same problem has appeared in Selwyn, Waimate and many other places in the Canterbury Plains and Otago low country for decades. A solid body of peer reviewed scientific papers show that elevated nitrate levels come primarily from large herds of dairy cows on bare ground during winter grazing regimes. In the absence of plant material the nitrates seep down to aquifers sometimes over a few days after heavy rain. Regional councils, which have the legal responsibility and authority to prevent this from happening, have known about the issue for at least 20 years. To suggest farmers and local authorities don't know the source of this threat to human health is disingenuous at best. Cottage owner backed My good friend Lou, of Crossans Cottage ( ODT 26.7.25) fame, has been dealt a low blow by the Central Otago District Council and I wish to express my anger, disappointment and confusion at the actions of council. (Oh I forgot to add frustration.) The council seems happy to hand out permission to those with bulging back pockets to build whatever, wherever and whenever but when it comes to this amazing woman who saw a dream in a few dilapidated stone walls to call it her own they have made her dream a nightmare. With the blessing of the descendants of the original owners she put in the hard yards to create an orchard and an amazing garden, which has made her self sufficient, alongside the most beautiful living space. No electricity but that's not a bother. I have been witness to an extraordinary Christmas cake being cooked in the oven of the coal range. Come on CODC show your softer side (if you have one) and accord this lady some empathy and a bit of gratitude for the fact she has restored our heritage in her own way. Draft apology Can we say to the CODC to pull its horns in, and cease its harassment of Mrs Lou Farrand ? One of the charms of Roxburgh is its collection of delightful old stone buildings, reeking of history. They would rather she demolish, and live on the streets? I offer this draft letter from the council to Mrs Farrand, which it may wish to consider sending her: "Dear Mrs Farrand, We write to apologise most abjectly for the high-handed bureaucratic thuggery we had inadvertently visited upon you, and at your stage of life. Indeed, we must thank you, and congratulate you, for your public-spirited work in maintaining your cottage as part of the lovely historic fabric of your wee town. How wonderful that it used to be a blacksmith shop. We want to ensure that your final years are spent in comfort in your delightful cottage, in full enjoyment of the way you have made it to be, free from outside aggravation. We acknowledge that, for all our local laws and regulations, Charles Dickens had a point, and hereby withdraw all financial demands, and will reimburse you for those already made. Apologetically, &c." My fee for providing this letter will be a great deal less than the four figure amount the council has levelled at Mrs Farrand. Providing peace We are a group of older Dominican women and are very concerned about the money and resources being put into armaments. NATO countries have increased their spending and it seems to us like an arms race we have experienced in our lifetime. This did not lead to protection or peace in the past and we are sure it will not do so now. The result was war on a large scale. It is of considerable concern to see that our government is following this trend and lauding evermore war preparations. A recent Faith and Reason column (Opinion ODT 18.7.25) provides statistics on what is happening. We do know what will prove to provide for peace is a very different direction. It will be to provide adequate shelter for everyone, healthcare from cradle to the grave, lifelong education, mutual respect for differences, giving shelter to migrants and care of our common home the earth. Sitting back How long does the world sit back and watch the appalling genocide of the Palestine people? Of all the countries in the world I would have thought Israel would have been the last country considering what they endured during World War 2, yet they are doing exactly the same to the people of Palestine. We have learned nothing from history I can't believe the world sits back and watches Israel kill innocent men women and children with the backing of many countries around the world. New Zealand led the world in the 80s with its anti-nuclear stance, although that didn't stop the warmongers of the world. But it made a statement to the world: as yet we hear no outrage from this government. Let's start by kicking the Israeli ambassador out of the country and to stay out till a ceasefire and peace talks begin Palestinians are dying in their thousands not only by bullets but by starvation possibly the worse kind of death imaginable. How many deaths is the world willing to put up with before they do something? Council thanked I would like to thank our Dunedin city councillors for their support of the Green Party's proposal to sanction Israeli politicians for occupying Palestinian territory. Night after night we see on our television screens the unimaginable suffering of Palestinian men, women and children whose only crime is to be born Palestinian and live in Gaza. One feels so helpless wondering why the rest of the world appears to do so little to stop this appalling situation. Now I hope other political bodies will follow the example of our council. Government complicity If I was to judge New Zealanders reactions to, and opinions of, the horror being played out in Gaza, by our government's official response, I could be forgiven for thinking that as a nation we deem this to be just another one of those conflicts in foreign parts; a situation where both sides are similarly responsible and should get around the table and sort out their differences. Winston Peters and the government's response appears to be driven by how other nations are responding (waiting for the other bystanders to speak out) rather than reflecting, not only the outrage but the emotional reaction of normal New Zealanders in the street and on the couch. Many of us are moved to tears or physically sickened by the daily stories and images representing the systematic destruction of the Palestinian people. To most decent people around the world, this is genocide. New Zealand was once considered a leader in international issues; speaking out against racism, environmental issues, climate change, anti-nuclear stance, to name just a few. However, this government has swiftly reduced us to a nation of followers happy to wait for other nations to act first before we squeak "yeah us too!" Our government will go down in history as having sat on its hands and waited until it was too late and thus become complicit in the horror. A little to give I note Givealittle has made it virtually impossible to get any money into Gaza for fear this money might fall into the hands of Hamas, even when the money is gathered for a known family in Gaza. This ostensibly because under New Zealand's Anti-Money Laundering and Countering Financing of Terrorism regime the funds could fall into the hands of Hamas, designated as a "terrorist" entity. So, while Gaza burns, while Israel deliberately minimises access to life necessities such that we see many civilians starving and even more children dying, Givealittle is concerned the funds could be used by someone linked to Hamas. So do we just look on helplessly as Mr Netanyahu and his government continue their deadly purge? Forgetting never again The meaning of "never again" has been forgotten. What has been remembered is the historic lesson on how to implement the process of destroying a specific group people. How is this done? Over decades you bully, humiliate, stigmatise, control and dehumanise the group. You systematically destroy cultural institutions — schools, universities, museums, places of worship and anything else that expresses the identity of the people. You move them from place to place, surveil their every move, destroy their homes, farmland and orchards. In the process you destroy communities, sow hatred and suspicion and also teach your children to hate. You deny your actions are responsible for the formation of resistance groups. You then use a horrific revenge attack as an excuse to destroy the entire population. Bomb and starve, cut off aid and blame it all on the people themselves. Prevent any objective reporting by banning journalists and assassinating local journalists. Convince the world that what you have done must never be seen in a negative light because of your past suffering. As the eternal victim no one can speak out against you. Governments and the media play the game. Stay silent, let the suffering continue until the broken and destroyed people can be hidden. Your greatest success may be that you will have destroyed memory. What? Did these people ever exist? The land was always yours. What happened to "never again"? Will our government and others ever take meaningful action or will they remain complicit? Solar farm In response to Ian Breeze on the proposed Helios Energy solar farm (Letters ODT 23.7.25), the benefits from photovoltaic power in lowering carbon emissions are real, but such facilities are not environmentally neutral as is suggested. Over a decade, I drove weekly between Durham and London along the M1 motorway and saw multiple building sites in designated areas of natural beauty. At first, I assumed this was housing but after the first photovoltaic panels appeared I realised this was different. Working at the Durham Energy Institute, (on nuclear power) I asked colleagues about what this was about; farmers were paid to set aside land for environmental reasons and the panels, in theory, are not buildings. Therefore, Peter Rabbit could frolic as usual and plants can grow around the infrastructure. This has not turned out to be true; the environment was impacted; this is a form of creeping urbanisation, a curse that affects countries in Europe as much its does New Zealand. There is a better way. In many countries planning consent for all new buildings can include mandatory rooftop solar. Tax credits are available for converting existing roof tops and carparks. Imagine all the large supermarkets and stores across Dunedin with solar panels on the roof and as shades in the car park? Imagine the impact on energy security as on sunny days we can reduce the hydro output, mitigating the impact of dry years and reducing natural gas imports. We need wind and solar. We are behind the global curve. With our hydropower as a strategic reserve (supplemented by a pumped hydro scheme at Lake Osbourne) we have an opportunity for solar and wind — we are closer to the equator than countries with significant solar power — to provide a secure source of energy. We held a referendum I refer to the letter from Dr Bernard Fouke (Letters ODT 24.7.25) and his statement: "I challenge the government to submit a referendum to let the public decide if the taxing system should be changed to support an adequately sized public system". May I suggest such a referendum has taken place. It was our last general election, both parties put forward their tax policies. Neither proposed a capital gain tax or adjustment to superannuation. During Covid we saw a $60 billion injection primarily for our health response. This is double our annual health budget. The interest on this loan is $3b annually. So the present government is injecting an extra 10% of the health budget into our health system to continue to pay for our Covid response. If 20,000 were saved from death by the government's Covid response, $60b divided by 20,000 equals $3 million per person. The question is, can we borrow more money or change a tax system that many may resist? The consequences will be the next generation will have to pay for the debt we incur today. Address Letters to the Editor to: Otago Daily Times, PO Box 517, 52-56 Lower Stuart St, Dunedin. Email: editor@
