Kmart sends shoppers running over a $25 'dupe' of hugely popular $140 version: 'OMG what a slay'
Earlier this year the popular mass retailer released a blue, pink and white version of the oversized long sleeve Oxford shirt, which quickly sold out around the country.
At the time, eagle-eyed fashion spotters noted that the classic shirt is a 'dupe' of a similar popular piece from Aussie fashion brand, Dissh.
One style content creator admitted she ran to Kmart this week for the buy in the new melted chocolate shade.
Others commented they had been 'eyeing off' the Dissh Rhea Cotton Shirt, which retails for $139.99, until they found the Kmart take on the style, describing it as a 'good crisp oversized Oxford shirt'.
Another style creator praised the 'amazing' Kmart version for 'living up to the hype', thanks to its perfect length, oversized fit and sleeve length.
'OMG what a slay,' another said.
In April, Kmart announced the re-launch of the fashion must-have on their TikTok channel alongside the caption 'You asked we listened'.
The back by popular demand shirt now comes in the chocolate, 'Luna Pink' as well as 'Light Blue' and 'White'.
'Had the Dissh one in the cart today and got busy with the kids and didn't get to finish,' another excited shopper wrote.
The original TikTok announcement showed staffers at Kmart HQ styling the new wardrobe must-have in several ways, including layered unbuttoned over a plain black or white t-shirt, or wearing it fully buttoned up over loose black pants.
It seems they have delivered on their promise after teasing that that they were potentially planning to release the popular Oxford shirt in even more colours.
The online video invited followers to reply and share 'what colour they wanted to see next'.
Loads of Kmart fans chimed in, with a suggestion requesting a 'choc brown' colour scoring plenty of likes.
Another Kmart lover also begged the retailer to 'restock the blue and white version', lamenting that it was 'sold out EVERYWHERE'.
The Kmart Oxford shirt shares some style similarities to the Dissh Rhea cotton shirt.
Both boast a loose-fit, spread collar, long sleeves with button cuffs, matching coloured buttons and chest patch pocket featuring a miniature insignia.
The Dissh Rhea Cotton Shirt is currently available in three shades: Blue, Ink and White.
The Kmart version is ideal for those on a budget and was praised by dozes online.
'Yes! Lovvveeee this. So many styling options,' one person wrote.
'Literally wearing mine right now!' added another.
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