Adidas India onboards Suhana Khan as brand ambassador
The association with Suhana is part of the brand's broader strategy to collaborate with cultural voices who resonate with younger audiences in the country.
Commenting on her association with the brand, Suhana Khan in a statement said, 'I'm super thrilled to be joining the iconic Adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. Adidas Originals stands for creativity, authenticity, and staying true to yourself values I truly admire.'
Neelendra Singh, general manager at Adidas India added, 'Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we're excited to welcome her into the Adidas family as we continue to champion individuality and self-expression through street culture.'
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