Bitcoin Bull Mulls Different Kind of Corporate Treasury Strategy as Prices Continue on Hold
"This Is The Way," goes the title of an essay penned by Marty Bent, founder of Bitcoin media company TFTC and managing partner of Bitcoin Venture Firm Ten31.
"Figma is an incredibly well-run company, one of the darlings of Silicon Valley, and a product that every designer that I know uses in their day-to-day workflow," wrote Bent. "The fact that the founders of Figma, their board, and their finance team had the foresight to get exposure to bitcoin ETFs and spot bitcoin is an incredibly bullish signal."
Unlike the gusher of companies of late announcing bitcoin treasury strategies (nearly all with essentially no operating business), Figma is different in that it has an actual product that people use and love and is sweeping some of its profits into BTC.
Bent suspects that there are other privately run companies doing the same that will be going public in the coming 12-18 months.
"After a certain amount of these unsuspecting companies reveal that they have bitcoin on their corporate balance sheet, it will become table stakes for everybody else," concluded Bent. "It will become 'unwise' to not have bitcoin on your balance sheet if you're a startup, even if you have nothing to do with bitcoin."
There's been some frustration from bitcoin bulls over the lack of upward price movement given unending headlines of buy pressure from publicly traded corporates and the spot ETFs.
Not making nearly as many headlines, though, is relentless selling pressure from long-term holders sitting on massive profits. Speaking with Bent, bitcoin analyst James Check estimated this selling peaked at a whopping 40,000 BTC per day.
That the market can absorb that sort of selling and remain above $107,000 should be thought of as terribly bullish, said Check, and not as evidence of price suppression via creation of paper bitcoin.

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Investors may learn where she is headed once Kayyal replaces her on Aug. 21. Schenkein will stay on as a non-executive officer through the end of the year and will work with Kayyal to seamlessly transition responsibilities. Is it a red flag for The Trade Desk? Some investors believe that a CFO departure can be a red flag. After all, the CFO has a better sense of the numbers than anybody else at the company, and could choose to jump ship if the business is heading in the wrong direction, or worse, if there are problems with its financial reporting. There's no immediate indication that anything unscrupulous is taking place with The Trade Desk. While the slowing growth in the business may have contributed to Schenkein's decision to leave the company, this seems like more of a normal executive transition than any reason to be concerned. Despite their reputation as potential warning signs, most CFO transitions are a normal function of business, and they are as common as other executive transitions. That Schenkein is staying to assist The Trade Desk in the transitional period shows that she isn't being pushed out and that she's leaving on good terms. What it means for The Trade Desk This is the second out of the last three earnings reports that has sent The Trade Desk stock plunging. In February, the last time it happened, CEO Jeff Green acknowledged that the company missed its own guidance for the first time as a publicly traded company due to internal errors. This time around, Green seemed to push back on any assertion from analysts that the company was losing ground to "walled gardens" like Alphabet, Meta Platforms, and Amazon, insisting that the open internet performs better than walled gardens like those above. Investors seem skeptical of that, however, as several analysts downgraded the stock on the report. For now, it remains to be seen if The Trade Desk can reaccelerate its revenue growth, but the skepticism seems warranted, given the company's valuation. Still, the CFO transition isn't the red flag that some investors are making it out to be. Investors should keep their eyes on the underlying business growth as the leading ad tech stock tries to make a recovery. Should you buy stock in The Trade Desk right now? Before you buy stock in The Trade Desk, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and The Trade Desk wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $653,427!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,119,863!* Now, it's worth noting Stock Advisor's total average return is 1,060% — a market-crushing outperformance compared to 182% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 11, 2025 Jeremy Bowman has positions in The Trade Desk. The Motley Fool has positions in and recommends The Trade Desk. The Motley Fool has a disclosure policy. The Trade Desk's CFO Is Leaving. Is it a Red Flag? was originally published by The Motley Fool