Primark Expands to Dubai with Three New Stores by Early 2026
Primark is set to make its Dubai debut with three new stores opening in early 2026, marking a major expansion for the Irish fashion giant in the Middle East.
The stores will be located in Dubai Mall, Mall of the Emirates, and Mirdif City Centre, bringing the brand's trademark affordable fashion to some of the city's busiest shopping hubs.
Alshaya CEO John Hadden confirmed the openings during a recent interview, noting that prices in the UAE will mirror those in other markets — with t-shirts starting at Dh15 and jeans at Dh50.
The move follows Primark's upcoming launch in Kuwait this October, bringing the brand's regional store count to four. Known for offering budget-friendly, trend-focused apparel, the retailer currently operates in 17 countries.
According to Primark, its goal is to provide 'affordable choices for everyone' while promoting sustainable fashion. The brand's arrival has already sparked excitement among UAE shoppers, especially those familiar with its European stores.
Dubai resident Lana Amini, who previously shopped at Primark in London, said she's eager to see how the local stores are styled. 'I hope the layout brings the same organised feel — it made shopping so easy,'
she said, adding she plans to visit the Mirdif City Centre outlet.
Yasmin H, another UAE-based expat, recalled her 2016 visit to Primark in Oxford Street. While she found the store crowded, she said the product quality and prices made up for it. 'If they can manage the crowd better here, I'm definitely interested,'
she added.
With the promise of value-driven fashion in prime Dubai locations, Primark's entry could reshape the affordable retail landscape in the UAE.
News Source: Khaleej Times
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