Ordergroove Launches Ordergroove Experiments

Martechvibe

15-04-2025

With Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics. Staff Writer 59 minutes ago
Ordergroove, the provider of subscription solutions for brands and retailers, unveiled Ordergroove Experiments, their newest innovation that combines its flexible promotions with A/B testing. Brands adopting this new functionality are already driving up to 10% more subscription revenue with each test.
In researching innovative new ways to deliver growth, Ordergroove found that 91% of brands aren't testing subscription promotions despite this being one of the biggest levers that can drive up to 54% more recurring revenue.
Most solutions offer limited support for subscription-specific promotion testing, instead prioritising low-impact use cases and relying on tools so complex that many brands abandon testing altogether. Furthermore, efforts often focus on vanity metrics like clicks or acquisition rather than what matters most: lifetime value and profitability.
ALSO READ: Behavioural Economists To Watch Out For
Now, with Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics. As the only solution designed to optimise subscription promotions for bottom-line profitability, Ordergroove offers unparalleled analytics that connect every test back to lifetime value (LTV).
'A/B testing our promotions tripled our subscription enrollment rate,' said Rachel Cutchin, Director CRM at Kate Somerville Skincare. 'We're now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable and early results are showing a 250% lift in Lifetime Revenue (LTR) per visitor.'
With customer acquisition costs (CAC) rising, brands can't afford to make gut-driven promotion decisions. Growth-at-any-cost is no longer sustainable—brands must prioritise profitability and retention to fuel long-term success.
'At Ordergroove, we empower customers to evaluate business strategies based on what is going to maximise impact for the business,' said Eric Andrews, VP of Growth at Ordergroove.
'As strategic partners focused on our customers' bottom lines, we help them make data-driven decisions that drive lasting, profitable growth rather than chasing costly vanity metrics.'
Promotions and retry testing are just the beginning for Ordergroove as they plan to rapidly expand into new testing use cases that will further unlock profitable growth for brands and retailers.
ALSO READ: boost.ai Launches Test Studio for Smarter AI Agent Testing
The Martechvibe team works with a staff of in-house writers and industry experts.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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