Mukesh Ambani's BIG boycott against Turkey, stop selling products on this platform, closed office in…
There is a huge backlash in India against Turkish products after their support for Pakistan during its tensions with India. Reliance's Ajio and Myntra have stopped selling Turkish brands. Trade organizations like CAIT (Confederation of All India Traders) also called for a complete boycott of Turkish goods.
India's military action targeting terrorist bases in Pakistan under the 'Operation Sindoor,' and Turkey's support for Pakistan have led to public dissatisfaction with Turkey. Mukesh Ambani's Action On Turkey
Mukesh Ambani's Ajio and Myntra have removed Turkish fashion brands like Koton, LC Waikiki, Mavi, and Trendyol. Ajio has also closed its office in Turkey and ended its partnership with Turkish textile firm Kivanc Tekstil.
Flipkart-owned Myntra was the exclusive distributor of Trendyol and now removed the brand from its platform.
CAIT represents over 125 trader leaders, has passed resolutions urging Indian businesses to close ties with Turkey and Azerbaijan. It supports restrictions on imports, exports, and tourism with these nations.
AICPDF also announced an indefinite and complete boycott of Turkish products which are impacting food product sales of Rs 20 billion (around $234 million).
Travel platforms like MakeMyTrip, Ixigo, Cleartrip, and EaseMyTrip have suspended services to Turkey. Ixigo has also extended this ban to Azerbaijan and China.
Impact On Turkey
India annually imports goods worth $2.7 billion from Turkey like mineral fuels, precious metals, and textiles. The boycott will affect Turkish exports to India as retail stores and e-commerce platforms refuse to sell Turkish products.
CAIT has also called for a boycott of Indian films shot in Turkey or Azerbaijan and asked production companies to avoid these nations for promotional use.
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