Latest news with #Ajio
Time of India
6 days ago
- Entertainment
- Time of India
Ajio says it's okay to overdress
HighlightsAjio's Big Bold Sale campaign, titled 'Because Fashion', celebrates the spontaneous and over-the-top decisions made by fashion lovers, encouraging them to dress stylishly regardless of the occasion. The campaign features four quirky films showcasing prominent personalities such as Ranvijay Singha, Avneet Kaur, Vedhika, and Faizal Shaikh, each styled extravagantly in everyday settings. Ajio aims to amplify the idea that it is acceptable to overdress and make bold fashion statements, with the campaign now live across various digital platforms including Instagram and YouTube. Ajio's has launched its latest campaign for its Big Bold Sale which leans into a truth fashion lovers know all too well: when the fit is right and the price is right, there's zero need for logic. Titled 'Because Fashion', the campaign highlights the spontaneous, over-the-top and irrational decisions fashion fans make. From dressing like it's fashion week just to go grab chaat, to serving looks while smashing serves on the pickleball court. The campaign brings to life four quirky films set across a food street, a dull government office, a local train, and a fast-paced pickleball match where protagonists show up styled to the gods, in places that clearly didn't call for it. But that's the point. With deals this good, why wait for an occasion? Just go, 'because fashion'. The films feature Ranvijay Singha, channelling his epic streetwear looks and sneakerhead energy, bringing maximum glam to a minimal office. Avneet Kaur, whose Gen-Z fandom is unmatched, spices up a food street with her bold looks. Vedhika, a crowd-favourite in the South, rocks Ajio's trendiest drops in a pickleball showdown. And Faizal Shaikh, with a massive online following, proves that bold looks don't need bold budgets, raising the temperatures in a jam-packed bogie of a local train. An Ajio spokesperson said, 'With the Big Bold Sale, we wanted to amplify that behaviour, to say it's okay to overdress, to clash colours, to strut through a sabzi mandi in platform heels.' Suyash Barve, head of creative at Manja, the agency behind the campaign, added, 'That behaviour, combined with Ajio's Big Bold Sale, helped us create a world where the fashion forward don't shy away from making a statement, no matter where they are.' The campaign is now live across Ajio's digital channels, including Instagram, YouTube, and in-app, with targeted amplification on leading pop-culture and fashion platforms. Watch the videos here:
Economic Times
28-05-2025
- Business
- Economic Times
NR Vandana Tex Industries IPO subscribed 72% on Day 1 so far. Check details about GMP, key dates
The initial public offering (IPO) of NR Vandana Tex Industries opened for subscription earlier today and has seen a strong response from the investor, being subscribed by 72% so far on the first day of the issue opening. ADVERTISEMENT At 1:25 pm, the issue attracted bids for 4.93 lakh shares from the non-institutional investors (NIIs) via 87 bids, while the qualified institutional buyers (QIBs) were yet to make any bids. The issue will remain open for public participation until May 30. The company plans to raise Rs 27.89 crore through a fresh issue of 61.98 lakh equity shares, with the price band set between Rs 42 and Rs 45 per investors must apply for a minimum of one lot comprising 3,000 shares, which translates to an investment of Rs 1,35,000 at the upper end of the price range. High net-worth individuals are required to bid for at least two lots, or 6,000 shares, amounting to Rs 2,70, of its listing the shares of NR Vandana Tex Industries had no grey market premium (GMP) in the unlisted market. ADVERTISEMENT NR Vandana Tex Industries is a textile company based in Kolkata that designs, manufactures, and sells cotton sarees, salwar suits, and bed sheets under the brand names Vandana and Tanya. The company uses a business-to-business model and sells its products through a network of over 1,000 wholesalers spread across 31 states in India. It also operates through various B2B platforms like Udaan and Ajio. The company plans to use the money raised from the IPO to meet its working capital needs, repay some loans, and for general corporate purposes. ADVERTISEMENT NR Vandana has delivered robust financial performance in recent years. In FY25, the company's revenue increased by 23% to Rs 271 crore, while net profit more than doubled to Rs 8.6 crore. It reported a healthy return on equity of 17.5% and maintained a debt-to-equity ratio of allotment is expected to be finalized by June 2, and shares are likely to be listed on the NSE SME platform by June 4. The IPO is being managed by Marwadi Chandarana Intermediaries, and Cameo Corporate Services is the registrar to the issue. ADVERTISEMENT (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)
India.com
21-05-2025
- Business
- India.com
Mukesh Ambani's BIG boycott against Turkey, stop selling products on this platform, closed office in…
There is a huge backlash in India against Turkish products after their support for Pakistan during its tensions with India. Reliance's Ajio and Myntra have stopped selling Turkish brands. Trade organizations like CAIT (Confederation of All India Traders) also called for a complete boycott of Turkish goods. India's military action targeting terrorist bases in Pakistan under the 'Operation Sindoor,' and Turkey's support for Pakistan have led to public dissatisfaction with Turkey. Mukesh Ambani's Action On Turkey Mukesh Ambani's Ajio and Myntra have removed Turkish fashion brands like Koton, LC Waikiki, Mavi, and Trendyol. Ajio has also closed its office in Turkey and ended its partnership with Turkish textile firm Kivanc Tekstil. Flipkart-owned Myntra was the exclusive distributor of Trendyol and now removed the brand from its platform. CAIT represents over 125 trader leaders, has passed resolutions urging Indian businesses to close ties with Turkey and Azerbaijan. It supports restrictions on imports, exports, and tourism with these nations. AICPDF also announced an indefinite and complete boycott of Turkish products which are impacting food product sales of Rs 20 billion (around $234 million). Travel platforms like MakeMyTrip, Ixigo, Cleartrip, and EaseMyTrip have suspended services to Turkey. Ixigo has also extended this ban to Azerbaijan and China. Impact On Turkey India annually imports goods worth $2.7 billion from Turkey like mineral fuels, precious metals, and textiles. The boycott will affect Turkish exports to India as retail stores and e-commerce platforms refuse to sell Turkish products. CAIT has also called for a boycott of Indian films shot in Turkey or Azerbaijan and asked production companies to avoid these nations for promotional use.
India Today
19-05-2025
- Business
- India Today
'Boycott Turkey' hits fashion: Myntra, Ajio stop selling these Turkish labels
Indian fashion shoppers will no longer find clothes from popular Turkish brands on Myntra and Ajio. The two leading online fashion platforms have removed Turkish products after growing boycott calls over Turkey's support to Pakistan during the recent India-Pakistan military move comes after Turkey and Azerbaijan publicly backed Pakistan following India's Operation Sindoor. This operation was carried out by India to destroy terrorist bases in Pakistan and Pakistan-occupied Kashmir after the deadly Pahalgam attack last STOPS SELLING TRENDYOL AND OTHER BRANDSMyntra, which is owned by Flipkart, had exclusive rights to sell Trendyol in India. Trendyol is a Turkish brand known for women's western wear and is also backed by Chinese company Alibaba. Last weekend, as tensions between the countries increased, Myntra quietly began removing Turkish products from its site. By Thursday, all Turkish items were taken down, according to two industry of the executives told Economic Times that Myntra is reviewing its brand partnerships and will decide on the next steps based on future developments. As of now, there is no confirmation of whether these Turkish brands will be brought REMOVES TURKISH BRANDS INCLUDING KOTON AND MAVIReliance-owned Ajio has also stopped selling Turkish fashion labels like Koton, LC Waikiki, and Mavi. All of these products are now marked 'out of stock' on the platform. A Reliance spokesperson said the company is reviewing its product list to make sure it matches the 'values and sentiments of the country.'Reliance has also closed its office in Turkey and confirmed that it will remove all Turkish brands from Ajio. An official involved in the matter said the process began earlier in the week and was fully completed on company also clarified that an earlier partnership with Turkish textile company Kvanc Tekstil ended long before the current issue. 'They are now just one of many global suppliers. There is no special treatment anymore,' the spokesperson LEADS CALL FOR TRADE BOYCOTTOn Friday, the Confederation of All India Traders (CAIT), which represents more than 125 trade leaders, passed a resolution asking all Indian businesses to stop trade with Turkey and Azerbaijan. The group also called for a ban on imports, exports, and tourism with both said Turkey and Azerbaijan have let India down, especially since India has supported them in the past through humanitarian and diplomatic traders' group also warned exporters and importers not to do business with Turkish and Azerbaijani companies. It plans to send a letter to the Ministry of Commerce and Industry and the Ministry of External Affairs asking for a review of India's commercial relations with the two also said it would boycott Indian films that are shot in Turkey or Azerbaijan. It has asked film production companies not to shoot promotional content in these countries Watch advertisement
News18
18-05-2025
- Business
- News18
Boycott Turkey: Online Retailers Ajio, Myntra Suspend Sale Of Turkish Brands
Indian ecommerce platforms such as Ajio and Myntra have removed Turkish apparel brands from their portals in response boycott calls triggered by Turkey's support for Pakistan after India's Operation Sindoor, launched to dismantle terror sites in Pakistan and Pakistan-occupied Kashmir (PoK) in aftermath of Pahalgam terror attck. Myntra has pulled Trendyol, a top-selling women's fashion label in India, from its listings. Other Turkish brands like Koton, Mavi, and LC Waikiki have also disappeared from both Myntra and Ajio, either marked 'out of stock" or removed altogether.
