Afterpay Day Sales 2025: The best deals to shop this August
The highly anticipated biannual sale event is set to return for the second time this year, providing eager shoppers with a wide range of epic deals.
This four-day affair is set to begin August 14, running until August 17 — so you've got enough days to snap up some bargains from some of Australia's leading brands across fashion, beauty, tech and home.
If the last Afterpay Day in March was anything to go by, the next sale is set to be even bigger, and better.
Earlier this year, we saw huge retailers like Dyson, Myer, and THE ICONIC slash prices up to 70 per cent, with deals on everything from high-end vacuum cleaners to designer clothing and accessories.
And if that wasn't enough, Afterpay's Mystery Market is returning with The Pay It Forward Mystery Market, a one-day pop-up with $200,000 worth of prizes up for grabs.
Head down to Pitt Street Mall from 8am August 14 to unlock one of 1,000 Bondi mint-green mystery boxes and win the chance to jetset with a $5000 Webjet voucher, or get your hands on sought-after products from Dyson, Ninja, Nintendo and more.
What was on sale during the last Afterpay Day sale?
Beauty lovers scored huge discounts on cult-favourite brands like ghd, price and Adore Beauty, while fashionistas saved big on wardrobe staples from COS, Le Specs and more.
So, what's in store for the next Afterpay Day?
While we won't know the exact offers until closer to the date, expect to see similar deals across jewellery, watches, fashion, beauty, electronics, and homewares.
What Is Afterpay Day?
Afterpay Day is a biannual shopping event, usually in March and August, where brands that offer Afterpay as a payment option roll out exclusive discounts.
But here's the best part — you don't need to use Afterpay to take advantage of the sales.
Whether you prefer to pay upfront or in instalments, the discounts are available to everyone.
When is Afterpay Day 2025?
This year, Afterpay Day will take place in August, and begin on August 14, running until 17.
That's four days of shopping bliss, giving you plenty of time to stock up on essentials (and a few guilty pleasures).
How does Afterpay Day work?
Retailers submit their sales through the Afterpay app and website, and shoppers can browse deals from their favourite brands.
Anyone can shop the sales, even if they don't use Afterpay to pay — hurrah.
How to prepare for Afterpay Day
Want to get the best deals? Here's how to get ahead of the game:
Sign up for newsletters from your favourite retailers to get early access.
Save the date in your calendar so you don't miss out.
Check your inbox — retailers will start announcing their offers in the lead-up to the sale.
What to expect in the next Afterpay Day sale
Massive discounts on fashion, jewellery, watches, homewares, beauty, and more.
The option to shop now, pay later with Afterpay.
A big opportunity for brands to reach new customers and boost sales.
Who can participate?
Afterpay Day is open to brands that offer Afterpay as a payment option.
If you're a retailer, it's a great way to attract new shoppers and drive sales.
If you're a shopper, it's your chance to grab the best deals before they're gone.
So, get ready to shop, save, and splurge smartly — Afterpay Day 2025 is almost here.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
7NEWS
5 hours ago
- 7NEWS
Best celebrity fragrances Australia: Best Picks shares the 10 perfumes that are truly worth your money
There was a time when celebrity fragrances were little more than glorified body sprays, launched with a shiny press tour and destined to gather dust in the discount bin. But in the past decade, something shifted. Celebrities started treating fragrance not just as another merchandising opportunity but as a genuine extension of their personal brand and more importantly, their artistic expression. Take Rihanna, for example. Her Fenty Eau de Parfum is not only her signature scent, but a fragrance she worked on personally for years, crafting a blend that feels warm, sensual and intimate. It's a far cry from the one-size-fits-all sweet florals of the early 2000s. Likewise, Selena Gomez's Rare Eau de Parfum is modern, genderless and complex, a scent that says more about confidence and quiet individuality than it does about chasing trends. Even newer entries, like Sabrina Carpenter's Sweet Tooth or Guy Sebastian's IVE, show that the celeb fragrance space is no longer just about mass appeal. It's about mood, intention and emotional storytelling. Of course, not all celebrity scents are created equal. Some genuinely smell like they belong on a luxury perfume counter, while others still smell like high school. The key is knowing which ones are worth the spritz, and which are best left on the shelf. In this edit, we've hand-picked 10 celebrity fragrances currently available in Australia that not only pass the sniff test, but genuinely deserve a spot on your vanity. Whether you're after something decadent and warm, clean and fresh, or playful and nostalgic, there's a star-powered scent here that'll surprise you, in the best way. And yes, some of them clock in under $40. 1. Rihanna: Fenty Eau de Parfum, $265 at Fenty Beauty This is the scent everyone talks about when they mention ' what Rihanna smells like'. Warm, spicy and floral without being too sweet, it blends magnolia, musk, tangerine and Bulgarian rose. The bottle alone is a showstopper, this is a splurge, but one that feels special. 2 Selena Gomez: Rare Beauty Rare Eau De Parfum, $124 at Sephora A brand-new release that's already gaining cult status. It's soft, woody, and a bit mysterious, with jasmine, saffron and warm amber notes. The bottle is refillable, which is rare (pun intended) for a celebrity scent. 3. Billie Eilish: Eilish EDP, $115 at Myer This is sweet in the best way — think vanilla, soft woods and a touch of musk. It smells cosy and comforting, like warm skin and soft jumpers. It's quietly sexy without trying too hard. 4. Kylie Jenner: Fragrances Cosmic 2.0 Eau de Parfum, $70 at Adore Beauty A fresh, clean blend with star jasmine, amber and vanilla musk. This is a more mature move from Kylie, with a sleek bottle and grown-up feel. Bonus: the 30mL size makes it great for travel. 5. David Beckham: Exquisite Leather Eau de Parfum, $49.99 at Chemist Warehouse A spicy, masculine scent that works for women too. Tobacco, cedarwood and leather make it smell way more expensive than it is. The Beckham range consistently delivers solid, luxe-smelling fragrances at everyday prices. 6. Ariana Grande: Cloud Eau de Parfum Pink, $79.95 at Amazon Australia The updated pink edition of Ari's famous Cloud perfume is sweet, creamy and warm — think cotton candy meets whipped vanilla with a splash of lavender. It's TikTok-famous for a reason. 7. Guy Sebastian: IVE Eau de Toilette $39.99 at Chemist Warehouse This Aussie-made surprise hit is fresh, light and wearable. It's citrusy with a musky dry-down, making it perfect for every day. Guy's fragrance is unexpectedly good — and the price is even better. 8. Britney Spears: Fantasy, $35 at Priceline Pharmacy This Y2K classic is still going strong — and still smells like sugarplum dreams. It's fruity, flirty and nostalgic in all the right ways. For under $40, it's a fun throwback you can actually wear. 9. Sabrina Carpenter: Sweet Tooth by Sabrina Carpenter Caramel Dream Body Spray $50 at Amazon Australia body spray that smells like a fancy gourmand perfume? Yes please. This has caramel, marshmallow and vanilla but somehow isn't sickly. You'll want to reapply it all day. 10. Katy Perry: Purr Eau De Parfum Spray By Katy Perry, $29.99 at Amazon Australia Playful, fruity and a little bit floral, this one feels very early 2010s in the best way. The cat-shaped bottle is pure fun, and the scent is surprisingly wearable. Plus, it's under $30.
7NEWS
7 hours ago
- 7NEWS
Drop everything: Myer launches huge ‘Super Weekend' sale on more than 60,000 items
If you're anything like the Best Picks team, you'll have spent the past week saying 'how is it August already'. But with time racing by, it won't be long before we're in the final quarter of the year and all the biggest and best deals drop. Getting ahead of the pack is leading department store Myer, who has this weekend quietly dropped a huge 'Super Weekend' sale that sees more than 60,000 items be discounted. That's right. If you're in the market for a new work outfit, fry pan set or Nutribullet, now is the time to take advantage and snap one up. Below, Best Picks does the hard work and reveals the biggest and best deals in each category — from tech to homewares and womenswear. You're welcome. Homewares deals Top of the homewares deals list has to be the epic Greenpan deal on three frypans, reduced from $249.99 to just $119 for the duration of the weekend. Shoppers who have invested in the Greenpan range before have raved about the quality, and the pans have an impressive 4.7 star rating on the Myer website. Elsewhere, Nutribullet 900W Blenders are flying off the shelves, after they have been slashed in price from $119 to $89.95. If a healthy diet is one of your key goals for spring, the Nutribullet is a fantastic place to start — with its ability to whip up healthy juices and smoothies at the touch of a button. Others are loving the Ninja Slushi Professional Frozen Drink Maker (currently $499 from $549.99), which is the perfect gift for kids and adults alike. Dyson's epic stick vacuums are on deal, including the V8 which is down to $499 from $799. And finally, the most popular Myer buy of all — the Shark Steam Mop — is currently just $119 instead of $199.99, an epic 40 per cent saving. The mop promises to effortlessly clean and sanitise with just water, removing grease and grime with no chemicals or residue. Tech deals Next up, there are thousands of great tech buys that have been reduced on Myer's website. Highlights include the Sony Noise-Cancelling Headphones, down to $466.65 from $549, and the 'super effective' Garmin Vivoactive 5 Smartwatch, down to $399 from $499. Walking treadmills are all the rage right now, and the Everfit Under Desk Option is down to just $248.95 from $307.95. Those who want a pair in-earbuds for their commute to work or workouts could do worse than invest in Bose's 4.3-star-rated QuietComfort In Earbuds, down to $382.46 from $449.95. Online, shoppers have described them as 'fantastic' and a 'great product'. Womenswear deals Woemnswear is one of the biggest sellers at Myer, with brands like Tokito and Country Road providing staples for those looking for officewear and casual gear. Some of the best items to hit the sale right now include a Basque Twirl Detail Dress, down to $132.97 from $189.95, which is perfect for weddings and spring events, as well as some Tokito Slides that are great for the office, down to just $39 from $79.95. Need a new bag to take to work? Country Road's best-selling backpack is down to just $99.95 from $159. Finally, a number of Levi's jeans are down to $119.96 from $159.95. Beauty deals The Myer 'Super Weekend' sale is a great time to stock up on all your favourite and much-needed beauty essentials. My picks include the Coco and Eve Summer Bronzing Kit for everything you need for a just-back-from-Europe glow, which is down to $60 from $80. I've also spotted Cosrx's best-selling Retinol on sale for just $45.60 instead of $57. In the past, thousands of shoppers have described this retinol as their 'go-to' in a crowded field of options. Travel deals Last but not least, there are some good travel deals on suitcases, bags and accessories. The pick of the bunch has to be the Samsonite Leather Backpack, down to just $179.40 from $299, which marks the perfect Father's Day gift. I also like the Kadi Long Weekend Bag, which is nearly half price at $122.50 and the . Myer's 'Super Weekend' sale runs from today (August 8) until 11.59pm on Sunday 10 August.
7NEWS
7 hours ago
- 7NEWS
Australia's best mattress for back pain is set to go on sale this Afterpay Day. Here's everything you need to know
Restless nights, sore mornings and that familiar lower back twinge might soon be a thing of the past. Ergoflex, the Aussie brand behind the country's top-rated mattress f or back pain, is gearing up for a massive AfterPay Day sale, and shoppers in the know can score early access to the discounts before the rest of the country catches on. From Thursday 14 August until 19 August, Ergoflex is taking up to 25 per cent off sitewide, but eager sleepers can get ready to jump the queue by bookmarkig the code APDAY, which can be used at the checkout from August 14. The sale covers their full range of premium mattresses, pillows, bed frames and bedding, making it one of the best times of year to invest in your sleep (and spine). If you suffer from back pain or just wake up feeling more tired than when you went to bed, the Ergoflex 5G mattress might be the solution you've been searching for. Designed with advanced orthopaedic memory foam, the mattress moulds to your body's contours, offering proper spinal alignment and pressure relief from head to toe. Health professionals recommend it, thousands of Aussies swear by it, and one very happy customer, Emma, left a glowing review: 'LOVE! This mattress is the best of the best, most comfortable mattress I've ever had, no more back problems,' she wrote. Originally created as an alternative to the luxury TEMPUR mattress, the Ergoflex 5G offers the same high-performance support, but at a much more wallet-friendly price. This AfterPay Day, you can pick up a Queen for $1,199.99 (saving over $350), or go all out with a King for $1,349.99 (saving over $400). Even the pillows are on sale, now just $104.99, that's $45 off. Here's a sneak peek at what's on offer this AfterPay Day Single – Save over $250, now $629.99 Long Single – Save over $230, now $712.49 King Single – Save $300, now $699.99 Double – Save $240, now $974.99 Queen – Save over $350, now $1,199.99 King – Save over $400, now $1,349.99 The brand has been perfecting better sleep for over 15 years and was the first to bring the mattress-in-a-box concept to Australia. The Ergoflex 5G comes with next-day delivery, a 30-night home trial, and free returns, so you can test it out without any stress. It also features their signature Cool-Sleep™ airflow system for temperature regulation, and a removable and washable TENCEL® cover to keep things fresh.
