
Mama Shelter Residences Cape Town: New branded residences rising in the City Centre
The Mama Shelter brand was born in 2008, when the Trigano family (co-founders of Club Med) opened the first hotel in Paris' vibrant east, giving birth to a fresh way of hosting modern travellers. It combined design-led interiors with lively restaurant and bar spaces, knowledgeable staff and the care that only your Mama could provide – all with an affordable price tag. Since then, the brand has become a dynamic market leader in partnership with Ennismore – the world's largest and fastest-growing lifestyle hospitality company. Grand Mama 3 bedroom living room.
The residences are part of a landmark mixed-use redevelopment at 111 Bree Street, led by Kasada – a pan-African real estate private equity firm focused on hospitality – in partnership with Western Cape-based property and development company, Ingenuity. Sales are managed locally by Pam Golding Properties and globally by Savills.
Here's the Lowdown: 62 Residences For Sale
111 Bree Street, Cape Town
Selection of Studio, 1, 2 and Grand Mama 3 Bedrooms
Prices range from R3,025 to R23,4 million
Sales launch online on 27 August 2025 at 1 pm
Estimated completion scheduled for Q3 2026
As far as amenities go, Mama's got it all, and then some. From Italian bites at Il Bambini Club to all-day rooftop dining with skyline views, this is a place made for indulgence, inspiration and connection. Dip into the rooftop pool, work from stylish co-working spaces or kick back on your private terrace. With three restaurants, a fitness centre, meeting rooms, concierge service and secure parking with direct lift access, everything you need and everything you love is right here, under one very playful roof. Rooftop pool and deck.
At Mama Shelter Residences Cape Town, we offer on-demand services that turn everyday living into a haven of warmth and welcome. From Essential* Services to Mama Magic, Mama redefines residential life with a touch of playfulness, creativity and boldness. Mama looks after everyone like family.
Mama Essentials* (Included in your service charge) 24/7 concierge team
High-speed WiFi in common areas
Manned reception desk, day and night
Doormen and valet service
On-site security
Owner support services
General admin and management
Building-wide property insurance
Annual membership to the Accor Ownership Benefits Program
Mama Cares (Additional charge) Chauffeur/private transportation
In-residence housekeeping
Laundry and dry-cleaning
Nanny services
Pet pampering by Mama
Co-working space bookings*
* This is an à la carte service, but as a resident, you always get priority – just ask your concierge.
Mama Magic (Additional charge) Mama party planner
Mama's home chef experience
Graphic design logo services
Tattoo artist on-demand
Your own personalised Mama playlist
Yoga & pilates instructor sessions
Mama's seasonal/holiday home decor
Live music & artist bookings
*Service Included in the service charge assessed to the homeowners annually Located at 111 Bree Street, Cape Town.
Dr Andrew Golding, chief executive of Pam Golding Properties, says: 'The unique appeal of prestigious branded residences is growing globally as property purchasers recognise the benefits of buying into a luxury lifestyle backed by a strong global brand. This offers the potential for sound return on investment, coupled with the advantage of having a reputable hotel group oversee their investments in their absence.' 17th Floor rooftop restaurant and bar.
Mama has spread her wings all over the world, with hotels and residences in Dubai, France, Italy, Portugal, Singapore, the UK, the USA, and more on the way. Mama Shelter Residences Cape Town follows closely after the brand's new residences in Dubai and marks its first venture into sub-Saharan Africa. With eclectic, culture-blending architectural design and world-class hospitality, Mama is bringing the party to Cape Town. Go Mama.
Buyers of residences receive Gold Status in the Accor Ownership Benefits Program, which offers VIP privileges and benefits at up to 5,700 hotels and resorts worldwide. Mama Shelter Residences Cape Town offers studios, 1, 2 and Grand Mama 3 bedroom residences for sale.
Mama's not just about good vibes and great views. She's smart with the numbers too. Located in Cape Town's Urban Development Zone (UDZ), Mama Shelter Residences may qualify for generous tax perks from both UDZ and Section 13sex allowances (where applicable and subject to the fine print, of course).
Mama Shelter Residences is launching online. No queues. No stress. Just pure digital ease. From your sofa, your office or your favourite wine bar, you can secure your slice of Mama magic with the click of a button. It's first-come, first-served, so bring your A-game and your R10,000 reservation fee to lock in your dream residence.
Sales go live at 1 PM CAT (Central Africa Time) sharp on Wednesday, 27 August 2025. And word is, buyers are already circling.
Here's how to be launch-day ready:✔️ Create your secure buyer profile✔️ Unlock a R100,000 launch discount
✔️ Shortlist your faves
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Daily Maverick
3 hours ago
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'Here we were, making a loss, and I wanted to incur more costs. But I saw a long-term opportunity.' Partnering with master distiller George Dalla Cia, Roos shipped 30,000 litres of returned beer to a still in Stellenbosch. The result, five years later, is Reminisce. An unfiltered, naturally coloured, limited-edition whisky, packaged like a storybook (library card and all) and sold in numbered bottles. Feeling the squeeze Roos tells the tale of regulatory reality facing small brewers: 'The challenge that we see in the market is that legislation and excise is currently driven so high that approximately 20% of liquor in any store is illicit liquor, not paying excise.' He gives Daily Maverick a back of the envelope calculation: 'If we take a bottle of brandy… your excise tax component at 42% will be in the region of R92 a bottle. Then you get guys who sell brandy at R90. How do you do that? It's not possible unless you don't pay excise tax.' 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For consumers: Expect more limited-edition, higher-margin products like Reminisce (R3,500 per bottle) aimed at premium buyers, while budget-conscious consumers may see fewer affordable craft options. With Heineken and AB InBev dominating production, their pricing strategies will carry more weight, and less local competition could mean slower innovation. Regulatory tweaks designed to formalise and control the industry could make your weekend drink pricier and less local, unless policymakers heed calls to give smaller producers a break. Roos needs some mathematical grace for his numbers, but the point is that this creates what economists call a policy paradox — high excise rates designed to curb consumption and raise revenue instead incentivise tax avoidance. For craft producers like Darling Brew, a beer excise of R145.07 per litre of absolute alcohol sometimes exceeds production costs. 'Don't charge me as a small [producer] a maximum excise; incentivise me,' Roos argues. 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Read more: SA's resilient wine industry learns to adapt and survive The trust's data reveals a troubling pattern: alcohol-related mortality in poorer communities runs 4.5 times higher than in wealthier areas. 'Many people in poorer communities drink to escape the hardships of daily life,' Harrison notes. 'The alcohol industry capitalises on their misery, flooding their communities with large quantities of liquor at lower prices.' This isn't just about excise rates — it's about design choices that shape consumption patterns. Consider SAB's one-litre Castle Lager bottles, which Harrison notes contain 'enough pure alcohol to push a drinker's blood alcohol content well above the legal driving limit'. These large containers sell for 2.5 times less per litre than equivalent amounts in smaller bottles — a pricing strategy that Harrison argues 'suggests a deliberate design to promote excessive consumption'. Legacy by design Research supports this concern. South African studies show that larger containers encourage people to drink more, making them a prime target for minimum unit pricing policies that have shown success in Scotland and Wales. South Africa's liquor landscape has always been shaped by law, rarely in ways that favoured small producers or public health. The dop system kept farm workers dependent on alcohol until 2003. The 1928 Liquor Act formalised racial prohibition, pushing black South Africans into illicit shebeens. The 1924 KWV Act gave white wine farmers monopolistic powers to fix prices, regulate surpluses and monopolise exports for 70 years. Today's market concentration — dominated by AB InBev and Heineken — represents the latest chapter in this story of regulatory capture and economic control. How Reminisce was made Master distiller George Dalla Cia used a discontinuous salamander still to transform beer into whisky. (A 'salamander still' is named after the amphibian due to the visual similarity of the radiant heat source to a salamander's back.) The returned beer, averaging 5% alcohol, went through bain marie distillation, a gentle process that never exceeds 100°C. The vapour passes over marble chips to neutralise preservatives, then through fractional distillation to concentrate flavour. From 800 litres of beer, about 60 litres of whisky at 70-75% alcohol emerge, later diluted to 46% for bottling. Aged five years in re-charred bourbon casks, Reminisce carries a distinct honey aroma with a clean finish, almost IPA-esque (India Pale Ale) and oddly fruity. A spirit born of crisis, patience and a bit of lockdown alchemy. Dalla Cia, who helped transform the returned beer into whisky, sees echoes of his family's Italian experience. His father left Italy in the 1970s amid Mafia influence, corruption and bureaucratic sabotage. A shipment of grape skins for grappa (the family's legacy spirit) was deliberately blocked until it rotted, thanks to competitors bribing port officials. 'I'm done. I'm out of here. I don't want to raise my children in this kind of environment,' his father declared before moving to South Africa. The same forces of entrenched monopolies, skewed regulation and the vulnerability of small producers are still here, just in different guises. For Dalla Cia, that means innovating and lobbying for a system that doesn't punish the smallest players. 'It's about teaching people how to fish,' Dalla Cia says. 'Not just collecting the fish.' DM


Daily Maverick
4 hours ago
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Mama Shelter Residences Cape Town, New Branded Residences Rising in the City Centre
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The residences are part of a landmark mixed-use redevelopment at 111 Bree Street, led by Kasada – a pan-African real estate private equity firm focused on hospitality – in partnership with Western Cape-based property and development company, Ingenuity. Sales are managed locally by Pam Golding Properties and globally by Savills. Here's the Lowdown: 62 Residences For Sale 111 Bree Street, Cape Town Selection of Studio, 1, 2 and Grand Mama 3 Bedrooms Prices range from R3,025 to R23,4 million Sales launch online on 27 August 2025 at 1pm Estimated completion scheduled for Q3 2026 It's all happening at Mama's As far as amenities go, Mama's got it all, and then some. From Italian bites at Il Bambini Club to all-day rooftop dining with skyline views, this is a place made for indulgence, inspiration and connection. Dip into the rooftop pool, work from stylish co-working spaces or kick back on your private terrace. With three restaurants, a fitness centre, meeting rooms, concierge service and secure parking with direct lift access, everything you need and everything you love is right here, under one very playful roof. Mama's always at your service At Mama Shelter Residences Cape Town, we offer on-demand services that turn everyday living into a haven of warmth and welcome. From Essential* Services to Mama Magic, Mama redefines residential life with a touch of playfulness, creativity and boldness. Mama looks after everyone like family. Mama Essentials* (Included in your service charge) 24/7 concierge team High-speed WiFi in common areas Manned reception desk, day and night Doormen and valet service On-site security Owner support services General admin and management Building-wide property insurance Annual membership to the Accor Ownership Benefits Program Mama Cares (Additional charge) Chauffeur/private transportation In-residence housekeeping Laundry and dry-cleaning Nanny services Pet pampering by Mama Co-working space bookings* * This is an à la carte service, but as a resident you always get priority – just ask your concierge. Mama Magic (Additional charge) Mama party planner Mama's home chef experience Graphic design logo services Tattoo artist on-demand Your own personalised Mama playlist Yoga & pilates instructor sessions Mama's seasonal/holiday home decor Live music & artist bookings *Service Included in the service charge assessed to the homeowners annually A Word from our Experts Dr Andrew Golding, chief executive of Pam Golding Properties, says: 'The unique appeal of prestigious branded residences is growing globally as property purchasers recognise the benefits of buying into a luxury lifestyle backed by a strong global brand. This offers the potential for sound return on investment, coupled with the advantage of having a reputable hotel group oversee their investments in their absence.' Why Mama Mama has spread her wings all over the world, with hotels and residences in Dubai, France, Italy, Portugal, Singapore, the UK, the USA, and more on the way. Mama Shelter Residences Cape Town follows closely after the brand's new residences in Dubai and marks its first venture into sub-Saharan Africa. With eclectic, culture-blending architectural design and world-class hospitality, Mama is bringing the party to Cape Town. Go Mama. Buyers of residences receive Gold Status in the Accor Ownership Benefits Program, which offers VIP privileges and benefits at up to 5,700 hotels and resorts worldwide. …but wait, there's more! Mama's not just about good vibes and great views. She's smart with the numbers too. Located in Cape Town's Urban Development Zone (UDZ), Mama Shelter Residences may qualify for generous tax perks from both UDZ and Section 13sex allowances (where applicable and subject to the fine print, of course). Ready, Set, Click – Mama's Going Live Mama Shelter Residences is launching online. No queues. No stress. Just pure digital ease. From your sofa, your office or your favourite wine bar, you can secure your slice of Mama magic with the click of a button. It's first-come, first-served, so bring your A-game and your R10,000 reservation fee to lock in your dream residence. Sales go live at 1PM CAT (Central Africa Time) sharp on Wednesday, 27 August 2025. And word is, buyers are already circling. Here's how to be launch-day ready: Create your secure buyer profile Unlock a R100,000 launch discount Shortlist your faves Mama says: don't wait. Be early. Be ready. Be quick. For more information, visit Mama Shelter Residences. DM

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