Wimbledon courts wealthy homebuyers amid decline in London home prices

South China Morning Post

21-07-2025

Wimbledon , the London suburb best known for being home to the tennis tournament of the same name, is resisting the decline of home prices in the UK capital, according to agents.
With celebrities such as tennis legend Boris Becker and X Factor judge and executive producer Simon Cowell among the list of past and present residents, Wimbledon has outperformed the rest of prime southwest London in terms of pricing, according to Savills.
In the second quarter, home prices in Wimbledon's prime district grew 0.6 per cent from the first, while in broader prime southwest
London , they declined 0.2 per cent. And on an annualised basis, Wimbledon home prices recorded a 3.4 per cent increase in the second quarter from a year earlier, while the rest of prime southwest London saw prices rise by 0.5 per cent.
From 2020 to 2025, Wimbledon home prices climbed 15.8 per cent versus 8.1 per cent for the rest of prime southwest London, according to the property consultancy.
'Buyers often perceive Wimbledon to be fantastically positioned between London and the country,' said Corey Askew, the director and head of Savills' Wimbledon office. 'For those living more centrally who had been toying with the idea of moving further out with their family, Wimbledon has been an attractive option in giving them the best of both worlds: green spaces and easy access to central London.'
One of the area's most attractive drawing cards was the All England Lawn Tennis Club and the annual Wimbledon Championships, which is held from late June to early July, said Christopher Burton, the head of Wimbledon sales at Knight Frank.