
Champion moms raising new order of champions
'We bought him so many shoes. But there were always holes in them,' said Mduduzi's mom.
Mduduzi Shabalala's mom is proud that his son is living his dream at Kaizer Chiefs. Photo: Muzi Ntombela/BackpagePix
Carling Black Label has paid tribute to the women who raised champions — the mothers behind South Africa's most promising footballers.
Released across the brand's digital platforms during one of the country's most high-profile football moments, a new video message turned the spotlight away from match results and onto the real foundation of greatness: family.
ALSO READ: Chiefs midfielder yet to discuss new Amakhosi deal
As part of its ongoing Champion Moms initiative, the brand collaborated with two players from the Soweto Giants — Mduduzi Shabalala and Thalente Mbatha — to honour the women who raised, believed in, and inspired them.
Before Mduduzi wore the Amakhosi jersey, he was a young boy with a ball and a dream. His mother remembers how that dream first began to show itself.
'We bought him so many shoes. But there were always holes in them,' she recalls. 'That's how we knew — wherever he was, he was playing football. That's where it all began.'
For Thalente's mother, her son's journey was marked by a name that carried meaning from the very beginning.
'When they asked me what I would name him, I just said Thalente,' she says. 'I don't know why. I think it was my way of manifesting that he would be talented.'
These reflections form part of a heartfelt digital tribute that blends quiet, personal moments with words that resonate across generations. In one scene, Mduduzi surprises his mother at home:
'What are you doing here?' she asks.
'I came to visit you,' he replies.
Her response is brief, but full of history:
'Thank you so much for everything you have done for the family. I love you.'
'I love you very much,' Mduduzi answers.
A similar moment unfolds between Thalente and his mother.
'Is it really you?' she asks with disbelief. 'I am very proud of you and the person you have become.'
To which he replies: 'You are my champion too, Ma. I love you.'
The content piece is part of the broader #ChampionWords campaign, which invites South Africans to reflect on the most impactful advice or encouragement they've received from their mothers. Throughout the week, selected messages from fans will appear on digital billboards across the country — turning everyday public spaces into living love letters.
Kerryn Greenleaf, Brand Director for Carling Black Label, explains the campaign's purpose:
'We live in a country where mothers are the first teachers, the first believers, the first protectors. This campaign isn't about football glory — it's about the unseen work of mothering, and the words that keep us going long after we leave home.'
In the final moments of the video, respected commentator Baba Mthethwa delivers a closing line that echoes well beyond the screen:
'A mother's love is unrivalled. End of the story.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The South African
3 hours ago
- The South African
Kaizer Chiefs launch transfers ahead of Netherlands tour
Kaizer Chiefs have wasted no time strengthening their squad as they prepare for a crucial pre-season tour to the Netherlands in July. With plans to return to domestic dominance, the club has made decisive moves in the transfer market, securing key targets and cutting loose those who no longer fit the vision under head coach Nasreddine Nabi, according to iDiski digital paper. After enduring a challenging first season, Nabi managed to end Amakhosi's long-standing trophy drought by lifting the Nedbank Cup in a high-stakes Soweto Derby, derailing Orlando Pirates' dreams of a historic cup treble. This hard-earned silverware has given Chiefs fresh impetus to restructure the team aggressively. 'Winning the Nedbank Cup was a turning point,' said a club insider. 'But the work has just begun.' In a ruthless shake-up, Sabelo Radebe, Njabulo Blom (following the end of his loan), and Ranga Chivaviro (whose option was not exercised for the 2025/2026 season) have all exited Kaizer Chiefs. Uncertainty looms over several others, including George Matlou, Teboho Potsane, Zitha Kwinika, Fiacre Ntwari, and Samkelo Zwane. Chiefs are reportedly considering loan deals for fringe players and emerging prospects as they balance squad depth with competitive edge. The club has set its sights on a number of fresh talents, including goalkeeper Fiacre Ntwari, who could be heading to Azam FC in Tanzania, the very club from which Chiefs are chasing midfield maestro Feisul Salum. There were also early discussions surrounding a potential move involving Stanley Nwabali of Chippa United, but talks have seemingly stalled, with the Nigerian shot-stopper eyeing a European switch instead. Chiefs' interest in Ime Okon remains strong. The 21-year-old defensive ace is available on a free transfer and is seen as a major boost to Nabi's backline. However, they face stiff competition from rivals Mamelodi Sundowns, who rate him highly as one of the brightest young defenders in the PSL. Reports indicate that Thabiso Monyane signed with Amakhosi two weeks ago after his contract expired at Orlando Pirates. He might not be the only one making the switch across Soweto, Paseka Mako has also been linked to Chiefs, potentially forming a revamped full-back duo. Former Sundowns star Sipho Mbule is also on Chiefs' radar. His agent, Mike Makaab, confirmed that his client has been offered to the club following the expiry of his contract. A deal could bolster Nabi's midfield options with experience and creativity. Additionally, conversations have opened with several Europe-based Bafana Bafana internationals, who are weighing up returns to the South African top flight. Chiefs' growing ambition could make them an attractive destination. Finding a reliable target man has been a top priority for Nabi. With limited options locally, Chiefs are closing in on Etiosa Ighodaro. A powerful forward who has spent the last six years on the books of Sundowns, including loan spells at AmaTuks, Chippa United, SuperSport United, and AmaZulu. Now reportedly eligible for registration as a local player, Ighodaro is inching closer to a Naturena move. A source close to the club stated, 'He fits what Nabi wants up front, strength, movement, and goals.' Should Chiefs secure Ighodaro on a free, it could spark tensions with Chloorkop. But signal a major statement of intent from the Soweto giants. Who should Kaizer Chiefs sign for next season? Let us know by leaving a comment below or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X, and Bluesky for the latest news.


The South African
3 hours ago
- The South African
Kaizer Chiefs transfer news: Amakhosi land first new signing
Kaizer Chiefs have reportedly reached an agreement with talented full-back Thabiso Monyane. The 25-year-old Pirates academy graduate was released by the Buccaneers just a week ago. Monyane made a total of 95 top flight appearances, scoring four goals and assisting four more for the Buccaneers. Now, a new chapter is about to begin for him in the colours of Orlando Pirates' arch rivals Kaizer Chiefs! READ MORE • Orlando Pirates agree terms with key Chiefs and Sundowns target! READ MORE • Orlando Pirates linked with record-breaking PSL signing! According to the latest transfer gossip, Kaizer Chiefs have reached an agreement to sign Thabiso Monyane. The free agent has reportedly put pen-to-paper at Naturena and an official club announcement can be expected in the coming days. 'SABC Sport broke the news last week that Amakhosi had been offered the chance to sign the player, and this website has it on good authority, a deal has been reached between the two parties,' an IDiski Times report regarding Monyane stated. The Glamour Boys are also expected to snap-up Paseka Mako. The defender was also offloaded by Orlando Pirates last week and can join the club as a free agent. READ MORE • Orlando Pirates beat Kaizer Chiefs to star PSL signing! Let us know by clicking on the comment tab below this article or by emailing info@ or sending a WhatsApp to 060 011 0211. You can also follow @ TheSAnews on X and The South African on Facebook for the latest news.


The South African
4 hours ago
- The South African
Rival too late to hijack Kaizer Chiefs signing of Orlando Pirates star!
Kaizer Chiefs have reportedly wrapped up an agreement to sign a player recently released by arch rivals Orlando Pirates. Chiefs are looking to complete a couple of their signings before heading off to the Netherlands next month for preseason. Earlier on Tuesday, this publication reported that Chiefs had reached an agreement to sign Thabiso Monyane from Pirates . The move looks to have progressed very quickly with the player offered to Amakhosi just last week Friday. On Monday evening the reports moved to say the negotiations between both parties were advanced. The deal to sign Monyane seems to have been done right on the nick of time. This is because, according to Soccer-Laduma , Sekhukhune United were also interested in signing the right-back ahead of Chiefs! 'At just 25 years old, the talented player is already attracting interest from several PSL clubs, with Sekhukhune United understood to be expressing firm interest, while Kaizer Chiefs have also been linked to the player in recent reports. Sekhukhune are said to be keen on acquiring his services ahead of the 2025/26 season. The club, known for its ambitious recruitment strategy and strong defensive foundation, could offer Monyane the platform to regain form and rediscover the consistency that once earmarked him as one of South Africa's brightest defensive prospects. Meanwhile, a potential move to Kaizer Chiefs, a club currently in the midst of a squad overhaul, would not only keep Monyane in the spotlight but also add an extra layer of drama to Soweto Derby narratives.' Wrote the publication. Chiefs fans who wanted to see Monyane cross the floor from Pirates don't have anything to worry about though. The 25-year-old clearly had the preference to become a glamour boy and wrapped up a deal before Sekhukhune could hijack it. Chiefs fans, are you happy that Monyane chose your club instead of Sekhukhune? Let us know by clicking on the comment tab. Or by emailing info@ or sending a WhatsApp to 060 011 021 1. You can also follow @TheSAnews on X and The South African on Facebook for the latest news.