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The most popular destination for Brits has been revealed - and it has a beach with the warmest sea in Europe

The most popular destination for Brits has been revealed - and it has a beach with the warmest sea in Europe

Daily Mail​19-05-2025

The UK's top destination for summer holidays has been revealed and Spain and Greece have missed out on this year's crown.
According to research by On the Beach, it's Turkey that's this year's leading summer destination.
More Brits than ever are heading to Turkey with bookings rising by 54 per cent in two years.
Zoe Harris, chief customer officer at On the Beach, says: 'Turkey is the king of summer once again.
'Their incredible all-inclusive offering, combined with guaranteed sunshine and purpose built, luxurious hotels has become a major pull for Brits. The rise of this great holiday destination continues!'
And a Turkish beach has recently been named the warmest in Europe.
Konyaalti Beach in Antalya has the continent's warmest seas at 27.8 degrees celsius, according to research by Iglu Cruise.
So it's no surprise that Antalya is one of Turkey's leading destinations for Brits.
On the Beach says the resort area on Turkey's beautiful Turquoise Coast has seen a 17 per cent increase in visitors over the last year.
Spain's Canary Islands are this year's second-most popular destination with Brits seemingly undeterred by the recent wave of anti-tourist protests.
Mainland Spain rounds out the top three while the country's Balearic islands are the fourth most popular spot.
Greece is this year's fifth most popular holiday destination while Egypt takes sixth place.
Tunisia enters the top 10 most popular summer hotspots for the first time this year, snatching 10th position in the ranking.
According to On the Beach, Brits are mostly opting for all-inclusive breaks this year. Just over six in 10 holidays (62 per cent) booked with the brand are all-inclusive.
Zoe says: 'It's been 75 years since the first package holiday and clearly Brits still love a deal with all the trimmings.
'All-inclusive is now the nation's favourite way to holiday, it's putting your wallet on do not disturb.
'No surprise really, who wouldn't want unlimited pina coladas and zero stress? It's sun, fun and absolutely no need to split the bill.'
Portugal, the UAE and Cyprus are also among this year's most popular summer destinations for holidaying Brits.
Meanwhile, if it's a city break you're looking for, a stag do favourite has topped the list of best-value destinations.

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