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Business Insider
a day ago
- Business Insider
Calvin Klein is going all in on K-pop hot boy summer with Seventeen member Mingyu
Seventeen's Mingyu is the face of Calvin Klein's Fall 2025 collection. He turned up the heat with promo videos wearing denim fits and repping the brand's iconic waistband. International sales matter to the brand. In 2024, they accounted for about 70% of its total sales. Calvin Klein is doubling down on K-pop, with a campaign starring K-pop star Mingyu of boy band Seventeen. The 28-year-old South Korean rapper and singer is the face of Calvin Klein's Fall 2025 collection. He was spotted modeling several denim outfits in the brand's promotional videos, which were released on Tuesday. In the videos, Mingyu, surrounded by large black speakers and dramatic lighting, showed off Calvin Klein's new pieces, such as its 90s Straight Jeans, and a monogrammed denim top and pants combo. Of course, like most Calvin Klein advertisements, there were shots dedicated to the star shirtless, showing off the iconic waistband of the brand's underwear. View this post on Instagram A post shared by Calvin Klein (@calvinklein) The two videos have racked up millions of views. As of press time, the first video had been viewed more than 1.9 million times, while the second had been viewed over 3.1 million times. Seventeen is a cultural behemoth in Asia and beyond, with a following of 16.2 million on Instagram and its songs amassing millions of streams on Spotify. And its members are getting recognized globally. Seventeen's leader, was the first member of the band to attend the Met Gala. He walked his red carpet debut this year in a Hugo Boss ensemble, a brand for which he is an ambassador. Calvin Klein's collaboration with Mingyu is not its first foray into K-pop. It previously hired stars like BTS's Jungkook, Blackpink's Jennie, and several members of NewJeans. Mingyu, too, has been a Calvin Klein mainstay. He appeared in two of the brand's previous campaigns — Fall 2024 and Spring 2025. Calvin Klein is crucial to keeping international customers happy. According to an earnings report by its parent company, PVH Corp, about 69% of its total sales in 2024, or about $2.48 billion, came from its international business. Calvin Klein's North America sales in 2024 totaled $1.12 billion. The brand's partnership with Puerto Rican rapper and singer Bad Bunny was another international collaboration that paid off hugely. Calvin Klein's video of Bad Bunny's, in which he wears the brand's cotton stretch underwear and dances to the tune of his song EoO, has been viewed 32.6 million times as of press time.
Eater
2 days ago
- Eater
The Whole Internet Is Mukbang Now
Usually within about 30 seconds of opening the TikTok app on my phone, I can almost guarantee that I will see a video of someone eating. Maybe they're sitting in their car with a sack full of fast food, or perhaps they've just prepared an elaborate meal that they're sloppily plating into bowls, but within seconds, the eating begins. In 2025, it feels like the entire internet is mukbang, and I'm not the only one who can't stop watching. For those who are unfamiliar with the concept, mukbang, which roughly translates to 'eating show,' was first popularized in South Korea in the 2010s. In these eating shows — which usually involve an individual or group sitting down to eat a meal that's already been prepared, camera pointed directly at them — both celebrities and regular folks began attracting massive audiences, who would just hang out and watch their favorite mukbangers eat a giant bowl of noodles or kimchi jjigae on a Twitch livestream. Abundance was always part of the point, creating a visual you just couldn't look away from. But so was sound: Mukbangers largely ate without talking, and many viewers watched mukbang videos hoping to provoke an autonomous sensory meridian response (ASMR), or a pleasant tingly feeling that many people say is the result of listening to the calming, repetitive sounds of someone eating, or tapping their nails, or gently whispering. The trend made its way to the United States shortly thereafter. By 2017, YouTubers like Trisha Paytas started creating their own mukbang videos, telling the camera about their day while eating pizza, chicken nuggets, and Taco Bell. These early American videos already differed from their South Korean counterparts. They usually weren't livestreamed, just posted to YouTube or a Facebook account, and even though they clearly required a lot of prep in ordering the food and setting up a camera, American mukbang videos generally boasted a more impromptu, less structured vibe. 'We've Americanized it to where I'm talking about how I'm feeling that day or telling a story from my past,' U.S.-based mukbanger Ashley Sprankles told Eater in 2017. Early mukbang videos proved that there's a strong human desire to watch (mostly) normal people do (mostly) normal stuff. Nearly a decade later, though, the meaning of mukbang seems to have shifted dramatically. No longer does a creator have to consume enormous amounts of food to qualify as a mukbanger; now, it really just means 'eating in front of a camera.' In this new iteration of American mukbang, ideally the food is messy — dripping with tons of sauce or so juicy that it must be eaten with latex gloves — and visually compelling, like seafood boils tinged bright red with tons of chile oil, or a hot dog dripping with chili and cheese. There's less polish to this generation of mukbangs, too: Instead of a table set with utensils and a homemade meal, it's just someone shoving delivery pizza into their face after dipping it into a giant cup of ranch dressing, remnants of sauce still lingering in the corners of their mouth. Maybe they're even sitting inside their car, a popular filming site for mukbang videos. In the ensuing years since mukbang made its way to the States, the way we consume video has changed dramatically. TikTok parent company ByteDance launched a progenitor in China in 2016; after a merge with the following year, it officially launched in the U.S. as TikTok, emphasizing short videos, under a minute long, in August 2018. By February 2019, the app hit 1 billion downloads. Today, TikTok has more than 1 billion active users per month, and now, you don't have to commit to watching an entire 20-minute (or hour-long!) eating show on YouTube. Instead, you're more likely to half-watch a three-minute mukbang video on TikTok (or its competitor, Instagram Reels, which launched in 2020) while you're waiting for the subway or doomscrolling on the couch. The shorter format has made it easier to buy into this type of content, whether you're the creator making it or the viewer watching it. As current TikTok feeds show, early mukbang videos proved that there's a strong human desire to watch (mostly) normal people do (mostly) normal stuff. We now go to Instagram to watch people put on their makeup in wildly popular 'Get Ready With Me' videos, and gawk while creators do chores and go to the grocery store in 'Day in the Life' TikToks. We watch people restock the groceries in their refrigerators and deep-clean their bathrooms. This is a distinctly mundane type of voyeurism, but one that I often find myself unable to stop engaging in, for reasons I can't quite explain. The widespread popularity of mukbang is just further proof that basically everything we do for fun — or for sustenance — can be turned into content. Social media virality has a way of flattening things, of drilling down concepts like mukbang into their basest, most easily replicable form. You don't need to cook a bunch of food, you just need to swing through a drive-thru. You don't even really have to plan ahead, either — you can just throw open the TikTok app and start eating. When I first reported on the rising popularity of mukbang in 2017, it felt very clear that these videos are, on some level, a way for many people to combat the loneliness that they feel in an increasingly isolated society. Many people eat their meals alone at home, and watching someone else eat and chat while warming up your boring frozen TV dinner creates the illusion of dining with someone else. We're arguably even more isolated now than in 2017. The enshittification of social media platforms like X (formerly Twitter) and Facebook means that we're not even seeing content from our friends and family anymore, just a constant onslaught of AI slop and advertising. That makes mukbang videos, with human faces and voices front and center, even more compelling. Many of these videos lean into creating a friendly, intimate connection between creator and viewer, styled to feel a bit like FaceTime calls. 'Hey besties, let's eat,' one creator cheerily yells as she prepares to dig into a plate of steak and scallops. And while there's nothing inherently wrong with wanting to watch someone eat, I do think that there's a more sinister element to the proliferation of mukbang, one that's intimately connected to our ongoing cultural obsession with the pursuit of thinness. In an era when millions of Americans are taking weight-loss drugs that severely limit their ability to eat at all, there seems to be something uniquely appealing about watching someone else eat all the carbs and fried food that you're denying yourself, whether that's a massive spread of fast food or just an order of fries. 'Either I feel satisfied by watching them eat, or I end up disgusted by the amount of food,' wrote one user on a forum for people with eating disorders. 'Either way I don't feel hungry afterwards.' If it is true that we're all watching mukbangs because we're lonely and terrified to eat 'fattening foods,' that's just the clearest reflection of the society that we're living in that I've ever seen. Everyone is craving comfort and connection and a nonstop dopamine drip, and platforms like TikTok are all too happy to provide them. It's just that, like watching someone eat, a simulacrum of emotional connection doesn't actually fill you up.
Yahoo
2 days ago
- Yahoo
Chance the Rapper Says He Hasn't Talked to Ye ‘In a Long Time'
Though Chance the Rapper and Ye go way back, it seems their paths have diverged over the years. In advance of Chanoe's forthcoming album, Star Line, he sat down with New Rory & Mal, where he was asked if Ye appears on the project. 'I haven't talked to him in a long time,' Chance told the titular hosts at around the 37:45 minute mark. 'He's one of the most influential people in my music. He was at my wedding, our kids have hung out together. I always love Kanye, and but just being honest, I haven't talked to him in a while. 'I feel like I've been hella busy—I'm working on shit,' the Chicago rapper continued. 'He's obviously been busy. I be trying not to take opportunities to diss motherfuckers or add too much to the story.' COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess. When Chance was asked if he would reach out to Ye once things settle, Chance said, 'No.' 'The way that I think about my world is, I be thinking about my day. So what I gotta do that day and what I'm working on for the next two weeks, maybe six months,' he said. 'My relationships and how I view people as friends and stuff is just, 'Have I loved this person? And have they ever willfully and intentionally betrayed me?' 'I got friends that I haven't talked to in five or six, seven years. It's not like I'm anticipating some conversation, something where it's like, 'Alright, now it's my time to fix you and tell your ass what you've been tweaking on.' No s**tlike that.' He then explained that he and Ye aren't 'necessarily peers,' and that—even though they've collaborated—Ye was and is one of Chance's idols. 'I'm also a lot younger than them n***as. There's also different ways that people can even have friendships because we're not necessarily peers. My first album that I consciously wanted to have was The College Dropout. So I have a different reverence for him, or just understanding of how my life went and how it influenced things I do. 'I think most rappers got a rapper that was they first album, and probably from they city. So imagine if yours was Kanye West, and imagine if you worked with them, and imagine all that shit,' Chance reflected. 'I'm always gonna have my own opinions and I'ma always state my opinions,' he added. 'For the most part, I'ma just be me, I'ma let people be them. And so no, there's not a time where I'm like, 'Man, I gotta make sure I hit up Kanye before I put this album out or after I put this album out,' or anybody.' The pair first worked together almost a decade ago, on The Life of Pablo, which arrived on Feb. 14, 2016. Chance appears on the opening album cut, 'Ultralight Beam," and also wrote on a handful of songs, including 'Father Stretch My Hands, Pt. 1,' 'Famous,' 'Feedback,' and 'Waves.' Ye later appeared on Chance's Coloring Book mixtape track 'All We Got,' which dropped a few months later, on May 13, 2016. Chance's second studio album, Star Line,' is set to arrive on Friday. Complexcon Returns to Las Vegas on October 25–26, 2025, With Over 300 Brands and Live Performances by Young Thug, Yeat & Friends, Peso Pluma, Central Cee, Ken Carson, and More. Get Your Tickets Now. Related Products Def Jam | Official Store Justin Bieber: Holy ft. Chance The Rapper CD $4.98 , Def Jam | Official Store Justin Bieber: Anyone / Holy 12" Single $11.98 Related News , , Related News Yaya Mayweather Responds to Rumor That She and NBA YoungBoy Are Expecting Another Child Eminem Fires Back at 'Silver' Rhyme Challenge With Epic X Response COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess. Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows. Solve the daily Crossword
