Discover Filipino weaves and destinations with Cebu Pacific's QR Flight Codes
Now, Cebu Pacific is offering travelers the chance to explore not only the stunning destinations of the Philippines but also the cultural stories behind these iconic fabrics. All it takes is a simple scan of a QR code, patterned on these weaves, found on billboards, select travel magazines, or at the airport. For Filipinos in the UAE, take pride in spotting it at Deira City Centre Metro station!
Through its 'Discover PH: QR Flight Codes' campaign, Cebu Pacific bridges modern technology and age-old traditions. In just one scan, travelers gain access to more than just travel guides — they're invited into the heart of Filipino culture.
Here are the five traditional weaves featured in Cebu Pacific's campaign — and the destinations where you can experience these cultural masterpieces in person:
1. Binakol of Ilocos Norte (via Laoag)
Binakol is known for its pattern crafted with straight lines, designed to give the illusion of curves and three-dimensionality. The design mimics movement — representing both protection and harmony with nature.
Explore Ilocos Norte: Visit the iconic Paoay Church, a UNESCO World Heritage Site recognized for its Baroque architecture
Marvel at the Bangui Windmills, the first power-generating windmill farm in Southeast Asia
Enjoy local favorites like empanada and bagnet
2. Ramit of Mindoro (via San Jose)
Woven by the Mangyan community, Ramit features deep colors and striped patterns that symbolize identity and tradition. It's often worn during rituals and special occasions.
Explore Mindoro: Dive into Apo Reef, a UNESCO-protected marine park
Visit Mangyan heritage villages for cultural immersion
Explore the nature through Mt. Iglit-Baco National Park
3. Patadyong of Antique (via Caticlan)
Bold and plaid, the Patadyong is a functional everyday fabric and a symbol of life in the province of Antique. It is often worn by women as a wraparound skirt or shawl.
Explore Antique: Bathe in the kawa hot baths of Tibiao
Enjoy river tubing in the Bugang River
Discover hidden waterfalls and natural springs
4. Hablon of Iloilo
Once considered fabric for royalty, Hablon boasts a mix of cotton and silk threads woven into bright, elegant patterns. It's a symbol of Ilonggo pride and resilience.
Explore Iloilo: Attend the vibrant Dinagyang Festival held every January
Visit the UNESCO-protected Miag-ao Church
Savor Ilonggo cuisine like batchoy and pancit molo
5. Tennun of Basilan (via Zamboanga)
The Tennun, often associated with Yakan weavers, features vivid colors and complex patterns representing daily life and local folklore. Each design tells a unique story.
Explore Zamboanga: Visit the Yakan Weaving Village
Take a boat to the pink sands of Sta. Cruz Island
Discover Fort Pilar and the colorful vintas
Scan, Learn, Fly
Running until April 25, 2025, Cebu Pacific has partnered with the Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI) to bring attention to these incredible textile traditions. The airline was even recognized at the National Textile Convention (TelaCon) for its efforts in turning these weaving patterns into functional QR codes — offering a digital window into the cultural significance and stories behind the textiles.
More than promoting flights, Cebu Pacific's campaign champions a movement: supporting regional culture, celebrating Filipino identity, and encouraging pride in one's roots.
So the next time you're stuck in traffic and spot a colorful Cebu Pacific ad, don't just scroll past it. Scan the code. Book a flight. Discover the Philippines — and the weaves that make us who we are.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
What's On
13 hours ago
- What's On
Enjoy a UAE residents discount and new experiences this summer at Louvre Abu Dhabi
Art lovers, rejoice! Louvre Abu Dhabi is offering a 30% discount on entry tickets exclusively for UAE residents this summer, making it a perfect time to explore the museum's collections. Book your tickets online on where you will pay just Dhs45.50 per person. On the day of your visit, just carry your Emirates ID card. New masterpieces If you visit Louvre Abu Dhabi regularly, make time to explore its new masterpiece. New exhibition on display at Louvre Abu Dhabi New acquisitions include Kota Reliquary Figure from Gabon attributed to Sébé River Master of the Skull Head, a limestone Head of an Ephebe (pictured above) and a casket from the Kingdom of Kotte, Ceylon (ca. 1543). A number of paintings also now call the Louvre Abu Dhabi home, including The Rialto Bridge from the South (c. 1720) by Giovanni Antonio Canal, The Farewell of Telemachus and Eucharis (1800) – a rare Neoclassical painting by Charles Meynier, and Portrait of Kosa Pan (1686) by Antoine Benoist. Fan of Wassily Kandinsky? Look out for his White Oval (1921). Una Bulaqueña – Juan Luna y Novicio (Badoc 1857–Hong Kong, 1899) | National Museum of the Philippines And for a limited time, the Louvre Abu Dhabi is displaying masterpieces from Musée du Louvre, Centre Pompidou and the National Museum of the Philippines. Highlights include the sarcophagus of Livia Primitiva (c. 250 CE) – one of the earliest known examples of Christian funerary art, a sarcophagus of Livia Primitiva by French painter Antoinette Cécile Hortense Haudebourt-Lescot, and Grand Blanc horizontal (1962), a monumental mixed-media work by Antoni Tàpies Another one not to miss is Una Bulaqueña (1895) painted by Juan Luna, one of the most celebrated Filipino artists. On loan from the National Museum of the Philippines, it will remain at Louvre Abu Dhabi for a year, offering visitors a profound insight into Filipino identity, history, and artistic expression. Picturing the Cosmos For little ones in tow, don't miss the Children's Museum at Louvre Abu Dhabi. Picturing the Cosmos is an interstellar journey that will teleport visitors to space. The three awe-inspiring floors blends art and interactive games and is perfect for little ones above the age of four. The best news? Children under the age of 18 can enter for free. Book here. An all-new VR experience The Quantum Dome Project | Louvre Abu Dhabi VR experience While the Louvre Abu Dhabi is home to around 600 works of art, you can experience so much more with its new experience, The Quantum Dome Project. It will teleport back in time across different time periods – ancient Rome, medieval Baghdad and Mughal-era India – all via a cool VR experience. You will need to book your session in advance. Arrive at least 15 minutes beforehand. For more information, visit > Sign up for FREE to get exclusive updates that you are interested in
Filipino Times
17 hours ago
- Filipino Times
DOTr to relaunch iconic ‘Love Bus' in Cebu and Davao
The Department of Transportation (DOTr) will begin the relaunch of the iconic 'Love Bus' in Cebu and Davao in the coming weeks. Speaking at a post-State of the Nation Address (SONA) discussion, Transportation Secretary Vince Dizon said the project is aimed at reviving a beloved public transport symbol while also providing free rides to commuters. 'It's exciting for everyone. You'll see the iconic blue and white Love Buses back on the road,' Dizon said in Filipino. He added that the initiative will be subsidized by the government, allowing bus operators to offer rides free of charge. 'So the President said, that's how we help—through direct government subsidies to bus companies to make these rides free,' Dizon said. During his SONA, President Ferdinand Marcos Jr. announced the revival of the 'Love Bus,' emphasizing that passengers will not be charged for the service. On Tuesday, the DOTr unveiled the updated design of the buses, which now feature the 'Bagong Pilipinas' branding alongside the DOTr logo. The original 'Love Bus' was first introduced in the 1970s and was known as the country's first air-conditioned public bus. It was reportedly launched under the initiative of then-First Lady Imelda Marcos.
Filipino Times
17 hours ago
- Filipino Times
Apply for OWWA membership, e-Card, and other services at Serbisyo Caravan in Dubai
Need to apply for OWWA membership or request an e-Card? Filipino workers in the UAE can access these services and more during the OFW Serbisyo Caravan on August 3, at Exhibition Hall 8 of the Dubai World Trade Center. The Overseas Workers Welfare Administration (OWWA) will be on site to process membership applications and renewals, issue OFW e-Cards, and accept requests for various assistance programs. OWWA membership costs $25 or its local currency equivalent (around AED 91) and is valid for two years. It grants access to OWWA's full range of benefits, including medical and financial assistance, legal support, repatriation aid, and training or livelihood opportunities for family members. Active members may also receive an official government-issued ID, the OWWA OFW e-Card, which serves as proof of membership and allows easier transactions with OWWA and other government agencies. Workers not covered by other medical programs may apply for the Welfare Assistance Program, which offers financial aid for hospitalization, procedures, or medicine expenses. Legal support, psychosocial counseling, jail or hospital visitations, and repatriation assistance are also among the welfare services offered. These services are part of the Department of Migrant Workers' Bagong Bayani ng Mundo: OFW Serbisyo Caravan, an outreach initiative designed to make government support more accessible to Filipinos living and working abroad in one venue.
