
boAt, India's top audio wearables brand, debuts in the UAE
IDC report
), has debuted in the UAE, marking a milestone in its international expansion journey.
The brand will offer its portfolio of audio products and smart wearables, including TWS (true wireless stereo) earbuds, headphones, portable speakers, large audio, and smartwatches to customers in the UAE.
These products will be available through an
boAt launch aligns with the brand's expansion strategy
This expansion is aligned with boAt's strategic vision to expand in a focused manner in select countries in the Middle East, that have a large Indian diaspora or population with similar tastes and preferences as India.
The focus remains on young, digitally enabled consumers in such target international markets.
Aman Gupta, co-founder and CMO of the brand, said: 'The UAE is a natural next step for boAt's international journey. With a large Indian diaspora, strong demand for wearable tech, and a digitally connected, youth-driven population, the market mirrors many of the conditions where we've seen success in India. Add to that the UAE's strategic location and pro-business environment, and it becomes an ideal springboard for our broader expansion across the GCC and MENA region.'
Signalling its intent to disrupt, boAt kicked off its UAE presence with the 'Don't be a Fanboy' campaign, shot and conceptualised by Moonshot UAE.
'Our expansion into the UAE represents a defining step in boAt's mission to expand our distribution in select countries in the Middle East,' said Sameer Mehta, co-founder and CEO of boAt. 'These are dynamic markets with a large base of young, digitally enabled consumers who align with boAt's DNA of innovation. We are excited to introduce the boAt experience to the UAE.'
Gupta adds: 'We're not trying to be another legacy electronics brand — boAt is built around community, culture, and design. We see a gap between ultra-premium global players and low-cost generic products. That's where boAt comes in, delivering premium experiences at accessible price points. In the UAE, our edge will be creating relevance through localised storytelling, influencer partnerships, and products that speak to the lifestyles of Gen Z and millennial consumers.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
23 minutes ago
- Zawya
ADNOC Drilling posts 21% higher profits in H1-25; quarterly dividends announced
Abu Dhabi: The net profits after tax of ADNOC Drilling Company jumped by 21% year-on-year (YoY) to $692 million in the first half (H1) of 2025 from $570 million. The group generated revenues worth $2.36 billion as of 30 June 2025, an annual surge of 30% from $1.82 billion, according to the financial results. Earnings per share (EPS)stood at $0.04 in the first six months (6M) of 2025, up from $0.03 in H1-24. Results for Q2-25 In the second quarter (Q2) of 2025, ADNOC Drilling posted 19% YoY higher net profits at $351 million, compared to $295 million. Revenues increased by 28% to $1.19 billion in Q2-25 from $935 million in Q2-24, while the EPS climbed to $0.02 from $0.01. Quarterly, the Q2-25 profits grew by 3% from $341 million in Q1-25, while the revenues went up by 2% from $1.17 billion. Dividends for Q2 The board members approved cash dividends amounting to $217 million, nearly 5 fils per share, for Q2-25 in line with the group's commitment to delivering reliable, growing income to shareholders. The cash amount is expected to be paid in the second half of August 2025 to all shareholders of record as of 8 August 2025. The company's strong performance was mainly driven by the full operational impact of rigs commissioned in stages over the course of last year. ADNOC Drilling was awarded a $1.15 billion contract for two jack-up rigs by ADNOC Offshore in support of its growing offshore operations. The contract follows existing agreements, bringing accretive rates that generate long-term revenue and attractive returns. The UAE-based company signed a deal to acquire a 70% stake in SLB's land drilling rigs business in Kuwait and Oman. On 30 June, ADNOC Drilling announced the award of a contract valued at up to $800 million by ADNOC Onshore for the provision of integrated hydraulic fracturing services for conventional and tight reservoirs.


Zawya
23 minutes ago
- Zawya
Damisa launches local payment rails and on/off-ramp services across six GCC markets
MIDDLE EAST – Damisa, the orchestration network transforming how businesses move money and data globally, has announced the official launch of local payment rails and on/off-ramp services across six Gulf Cooperation Council (GCC) markets. This marks a major step forward in simplifying access to the digital economy for businesses and individuals in the region. Effective immediately, partners can enable instant, frictionless transactions in native GCC currencies - directly through local bank accounts - removing traditional cross-border complexities and banking delays. The supported currencies include: Bahraini Dinar (BHD) Omani Rial (OMR) Qatari Riyal (QAR) Saudi Riyal (SAR) UAE Dirham (AED) Kuwaiti Dinar (KWD) With this launch, Damisa strengthens its position as a key enabler of cross-border commerce and financial innovation in the region - helping clients operate faster, more securely, and more efficiently. 'This is a foundational step in our mission to simplify asset and data transfers globally,' said Jordan Lawrence, CEO and Co-Founder of Damisa. 'By integrating directly with local financial systems across the GCC, we're removing the friction that has historically slowed down international payments. Traditional cross-border banking can be costly, time-consuming, and opaque - especially for businesses operating across multiple jurisdictions. Our new infrastructure solves that. With local payment rails and on/off-ramp capabilities in place, we're enabling our partners to transact in native currencies instantly, without the delays, high FX fees, or compliance headaches typically associated with cross-border transactions. It's a game-changer for how businesses in sectors like real estate, travel, education, and e-commerce operate across the region. This launch is not just about access - it's about empowerment. We're helping local and international businesses unlock new markets, streamline operations, and fully participate in the digital economy with speed, transparency, and trust. ' In addition to local rails, Damisa's platform provides a full-stack solution for global financial operations: Cross-Border Payments: Settle cross-border payments rapidly with reduced fees, automated AML processes, and no more banking delays. Global Collections: Accept payments worldwide - fiat or crypto - in local currencies with seamless reconciliation and real-time visibility. Global Payouts: Disburse payouts globally in fiat or crypto with minimal FX costs and no hidden fees. Escrow Services Secure, automated escrow with customizable terms for milestone-based or high-value transactions. These ensure funds are only released when conditions are met - ideal for real estate, education, B2B contracts, and more. These services are delivered through Damisa Connect, an API-driven gateway giving clients access to local partners and the ability to transact in over 25 currencies with full compliance and such as real estate, education, and travel are already leveraging Damisa to improve operational efficiency, automate settlement, and scale faster in emerging and frontier markets. About Damisa Damisa is an orchestration network built to streamline the global transfer of assets and data, especially across emerging markets. The platform offers secure, automated escrow services with customizable settlement terms. Through Damisa Connect, businesses can integrate via API to access local partners, process global payments in over 25 currencies, and bypass the delays of traditional banking systems. From cross-border transactions to global collections and payouts, Damisa is building the financial infrastructure for the next generation of borderless business. Media Contact: hello@


Zawya
an hour ago
- Zawya
Saudi IPO proceeds hit $1.8bln in Q2 2025
Saudi Arabia led the IPO activity in the Gulf Cooperation Council (GCC) region during the second quarter of the year, with total proceeds reaching $1.8 billion. The turnout, representing more than three quarters (76%) of the regional total, was supported by listings of companies like Flynas and Specialized Medical Co., according to PwC. The kingdom's Nomu market also helped bring in more IPO funds, raising a total of $128 million. Across the GCC, the equity markets bagged a total of $2.4 billion in IPO proceeds, broadly in line with the same period last year, despite a drop in the number of listings. The slower IPO activity across the region has been attributed to trade tariffs. 'The global market volatility at the start of Q2, driven by uncertainty over global trade tariffs, understandably prompted some companies to reassess their IPO plans,' said Muhammad Hassan, Capital Markets Leader, Partner at PwC Middle East. 'The outlook remains cautiously optimistic for the remainder of the year subject to macroeconomic and geopolitical factors.' Looking ahead, the region's IPO market is still expected to see more offerings, with potential listings in late 2025 and early 2026. 'The pipeline remains strong and diversified,' PwC said. (Writing by Cleofe Maceda; editing by Brinda Darasha)