Businesses turn to immersive experiences to boost sales amid stiff competition

10-05-2025

Mounting pressure from e-commerce giants, high rents, and shifting consumer habits is forcing local businesses to reinvent themselves. As Mother's Day approaches, many are turning to immersive experiences in a bid to stay relevant. Some report revenue doubling since 2020, but for others, the shift is a gamble with no guaranteed payoff. Alxis Thng and Rachel Teng with more.

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