Love Island USA is breaking hearts and streaming records, as it becomes the no. 2 most-watched shows online
Not the first time for Love Island
And that is not all. The series has also snatched the No. 1 spot among streaming reality shows for the second week in a row. Even without specific viewer counts from Peacock yet, all signs point to Love Island USA being the messy, flirty summer addiction fans cannot get enough of.
Since its premiere on June 3, this season's numbers have been exploding like one of Kaylor's arguments. The audience for Episode 1 has quadrupled (yes, quadrupled) since launch. And get this—June 23, the day Casa Amor came in to stir up loyalty chaos, marked the most-watched day of the entire season so far.
Love Island new fans
Peacock insiders also revealed that 39% of Season 7 viewers are newbies, proving that the show's reach is still growing. And Gen Z? They are clearly watching on the go—Peacock reported the show scored its largest-ever mobile audience for an entertainment title, with nearly 30% of viewers watching via phone.
But the real party is online. From June 2 to June 19, Love Island USA racked up 54 million social media interactions across Instagram, Facebook, X (Twitter), and YouTube. And on TikTok alone? A casual 623 million views—a whopping 232% spike from last season's numbers. Someone get the Islanders their influencer deals, stat.
Love Island: Beyond the Villa
Even the spin-off is making noise. The trailer for Love Island: Beyond the Villa, which tracks Season 6's alumni chaos, scored 14 million views and 1.3 million social engagements within the first 24 hours of release. Islanders just do not rest.
New episodes of Love Island USA drop every day except Wednesdays on Peacock, so grab your iced coffee, mute the group chat, and get ready for more villa meltdowns, love triangles, and TikTok-worthy one-liners.
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