Lewis Capaldi to join Sydney Sweeney as fashion ambassador in new campaign
Lewis Capaldi has been revealed as a brand ambassador for footwear brand HEYDUDE in their brand new campaign.
The Scots singer joins Hollywood actress Sydney Sweeney who is also an ambassador for the brand.
Fresh off his legendary Glastonbury Festival comeback, the release of his chart-topping single 'Survive' and ahead of his sell-out tour, Capaldi, who is renowned for his no-nonsense attitude and his vocal advocacy for mental health, perfectly represents the HEYDUDE brand which is intended to celebrate self-expression, comfort, and stepping out in the world as your full, unfiltered self.
The HEYDUDE Country campaign invites new fans to experience the brand through expansive storytelling and in-real-life moments, with the goal of building community and connectivity, and encouraging fans to be their most authentic selves.
The partnership with Capaldi will kick-off with an exclusive short film that offers an intimate look at Lewis' journey as an artist.
From navigating the pressures of fame to reconnecting with what truly matters, the film captures personal reflections, candid moments and the humour that's made him a fan favourite. At its heart, it reveals how the Scots singer found his own version of HEYDUDE Country.
Lewis said: 'It's been great to partner up with HEYDUDE who are all about feeling right in yourself. Making music is something that brings me a lot of comfort. You have to make music for you and then you hope that people find some of themselves in it'.
Michael Anthes, SVP and General manager for HEYDUDE International, said: 'Lewis is the perfect fit for HEYDUDE Country - he embodies the spirit of our brand like no other. He's authentic, effortlessly relatable, and lives the comfort-first lifestyle we celebrate.
"This campaign is about more than just footwear; it's about confidence, self-expression, and finding that unique headspace where you can be unapologetically yourself. Lewis doesn't just wear HEYDUDE, he is HEYDUDE Country, and we can't wait to share that energy with the world.'
The launch of the global HEYDUDE Country campaign builds on the brand's explosive growth in the US, where it's quickly becoming a cultural favourite among Gen Z.
The partnership with Capaldi is an important milestone for the brand as it looks to expand HEYDUDE Country internationally, with dedicated focus in the UK. This announcement follows with an official launch event set to take place in Lewis's hometown of Glasgow.
The campaign will continue rolling out across Europe with a series of unexpected brand-inspired experimental moments and pop-up activations, all inviting people to find their own, unique version of 'HEYDUDE Country' where they can come together through shared creative experiences, personal passions, and meaningful connections.
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