Nestle confirms it's axed breakfast staple from all UK supermarket shelves as shoppers sob ‘life isn't the same'

The Sun

2 days ago

NESTLE has confirmed it axed a breakfast staple from all UK supermarkets, leaving shoppers heartbroken.
The chocolate to coffee maker has confirmed Clusters are no longer available on shelves.
The morning meal - made with whole grain flakes and toasted almonds - was a staple in British supermarkets for years but was axed over a decade.
However many shoppers are unaware the snack is no longer available in stores and wondered if it would make a return.
One curious customers took to X, to plead with Nestle to bring the product back.
They said: "I woke up this morning and the only thing I want is a bowl of Clusters. Please bring them back.
"Life just hasn't been the same since they went away."
Nestle responded and confirmed the cereal was no more, crushing dreams the product might make a return soon.
The company said: "We're sorry to have to give you disappointing news, but unfortunately, Clusters has been discontinued from our range."
It will come as a blow to customers who in the past described it as a "glorious cereal".
While another said: "Nestle clusters was the only cereal I could eat. I used to buy upto a dozen boxes. There's nothing out there I can eat."
And a third upset shopper said: "Please bring nestle clusters back! I'll buy them in bulk I promise."
Kellogg's discontinues breakfast cereal
It is not the first time Nestle has axed a product that customers love.
Last December it told customers it would no longer sell Carnation Vegan Condensed Milk Alternative.
The substitute for its original dairy version was made with oats and rice and was used for baking sweet treats that were plant-based.
It was launched by the chocolate-to-coffee maker back in 2020 and was sold in supermarkets such as Asda and retailed for around £2.50.
Last October, shoppers were left distraught after learning the company had stopped making Smarties Buttons.
The treat comprised a tasty combination of milk chocolate buttons with crunchy bits, but maker Nestle said it now wants to focus on its core Smarties products.
The product was unveiled in 2020 as a 'reimagined' treat for choc-lovers with 'special memories' of Smarties.
Nestle also said last summer it was no longer making Cheerios Vanilla O's, leading to heartbreak.
MORE DISCONTINUED CEREAL
It is not uncommon for popular cereals to disappear from shelves.
Kellogg's said last month it would no longer be making chocolate Cornflake s after a product recall.
Two years ago shoppers were also horrified to learn the cereal giant had axed Frosties from its multi pack boxes as it contained too much sugar.
And it's not only Kellogg's which has pulled the trigger on a number of popular morning foods.
Weetabix confirmed earlier this month that Alpen cereal bars have now permanently disappeared from supermarket shelves.
Tesco left shoppers heartbroken when it confirmed it was no longer making its own-brand apricot wheats.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.