Digital Marketing: 5 Free Courses And Certifications That Will Help Build A Career
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Here is a list of top free digital marketing courses and certifications to enhance your skills and impact the digital world.
Strong digital marketing skills are crucial for businesses, professionals, and entrepreneurs in today's digital world. Whether starting a career in this field or expanding your knowledge, Google offers free courses and certifications in areas like SEO, Google Ads, Analytics, and content creation. Designed by industry experts, these courses provide practical skills and up-to-date knowledge to help you succeed in the competitive digital market.
Here is a list of top free digital marketing courses and certifications to enhance your skills and impact the digital world.
Fundamentals of Digital Marketing (Google Digital Garage):
This 40-hour course covers fundamental digital marketing topics such as SEO, social media marketing, email marketing, and Google Ads. It is perfect for beginners, offering a thorough introduction to digital marketing. Through practical examples and real-world case studies, you will learn to utilize various tools to expand your online business. Upon completion, candidates will receive a Google certificate.
Meta Social Media Management by Coursera
This free digital marketing course, designed for beginners, focuses on social media marketing and is divided into four modules, each lasting 1 to 4 hours. The self-paced course is ideal for digital marketers and social media content creators. Throughout the modules, you'll learn how to build and maintain a strong social media presence, manage a content calendar across various platforms, create a distinct brand voice, and measure the effectiveness of your social media content. The course includes four quizzes and four assignments for assessment. Completing the course as part of the Meta SMM Professional Certificate program will earn you a shareable career certificate from Meta.
This free Digital Marketing Certification Course covers essential topics such as digital marketing, inbound marketing, SEO, social media marketing, content marketing, and lead generation. With a duration of 5 hours and 25 minutes, the self-paced course is designed for beginners to intermediate learners, including small business owners, marketing managers, and students. Focusing on human-centered marketing strategies, the course aligns with HubSpot Academy's emphasis on an inbound-first approach. Through 9 lessons and 37 videos, participants will learn to optimize websites for both humans and search engines, enabling them to develop a robust digital marketing strategy that can help grow a healthy business following. The course is offered in five languages: English, French, Japanese, Spanish, and German.
Free Digital Marketing Basics Course by Udemy
Anyone looking to grasp the basics of digital marketing and apply them in practice should consider taking this course. Participants will learn foundational concepts of digital marketing and clear up any doubts they may have on the subject. Part of the course also focuses on practical digital marketing and personal branding, offering hands-on experience. The curriculum includes practical lessons on creating landing pages and email marketing, as well as live demonstrations of various tools. The course comprises 3 sections, 22 lectures, and has a total length of 5 hours and 45 minutes.
Advanced Google Analytics (Google Analytics Academy):
For those familiar with Google Analytics, this course delves into advanced techniques such as segmentation, funnel analysis, and custom reporting, aiding marketers in making data-driven decisions and optimizing website performance. These courses offer a comprehensive path to mastering digital marketing, covering everything from the basics of digital marketing and Google Ads to advanced web analytics. Whether you're a beginner or looking to enhance your current skills, these free courses and certifications from Google will help you build a solid foundation and open up opportunities in the digital marketing field.
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