How a clothing swap became a staple Charlotte shopping event
Why it matters: It wasn't meant to be a business, they tell me. Their story is a reminder that some of your best ideas might be chapters ahead of where you are now.
Context: "We were all moms first," Shelly tells me. They didn't expect to have new full-time jobs at this point in life, but their passion for beautiful clothing — paired with consumer demand — led them to this unexpected and fulfilling (and sometimes exhausting) journey.
Flashback: I remember going to Jennifer's house to preview one of the earliest sales back in 2019. There were a few racks and a long table topped with accessories. They hand wrote all the tags and invoices.
It was one of the first times they opened it up beyond their own social network. Dozens of people showed up to shop.
By then, the EDIT girls, as they're called, knew one of the city's best-kept secrets was out of their closets and into someone else's.
How it works: The Charlotte sale is twice a year and lasts five days. The EDIT Sale team typically curates 5,000-7,000 pieces of designer clothing and accessories from more than 100 consignors.
There are smaller three-day sales in Dallas and Raleigh, too.
Behind the scenes: In true startup form, the three original women still take on the lion's share of labor — and there's plenty of it.
In the few hours I spent with them to write this story, I saw them sort and tag clothes, break down racks, tour a venue, map out security, direct content creation, negotiate extra parking, and manage influencers and press, among other logistical tasks.
Once you understand the dynamic between the three founders, it's clear their magic is part of the business. Shelly oversees content and communications; Jennifer is the stylist, organization and hiring extraordinaire; and Stephanie works behind the scenes, optimizing things like their POS system.
Each season, they hire about a dozen helping hands, mostly friends, for things like sorting, pricing and tagging.
Zoom in: Some aspects of their growth have been intentional. For example, they've worked hard to keep that getting-ready-with-the-girls vibe.
They're also adamant about leaning on a pretty tight network of consignors. They expanded enough to create more size and price diversity, but not so much to dilute EDIT Sale style standards.
Other parts of their brand growth have been more organic. For instance, once they realized how much clothing could be going into landfills, sustainability became a core part of their brand identity.
What's next: There's no detailed five-year plan for the EDIT Sale. Instead, they'll keep listening to their shoppers and consignors, as they always have.
If you go: The spring/summer 2025 sale runs Feb. 26 to March 2 at The Collector's Room (2122 Freedom Dr.).
Hours are 10am-8pm Wednesday-Thursday; 10am-6pm Friday-Saturday; and noon to 4pm Sunday.
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