'That's bananas!' Blue Bell drops new Banana Fudge Ice Cream to welcome spring
Spring is just around the corner, and of course Blue Bell Creameries has launched a new ice cream flavor to celebrate.
Banana Fudge Ice Cream consists of milk chocolate ice cream swirled with banana flavored ice cream. The new product's listing describes it as "a perfect spring treat, reminiscent of past frozen snack bars on a stick."
"Our new Banana Fudge Ice Cream combines two flavors that complement each other so well," said Sara Schramm, Blue Bell marketing brand manager. "Chocolate and banana ice creams are popular treats all on their own. But swirl these two in one carton, and you have an incredibly smooth and delicious dessert."
'We know our fans still crave the frozen snack bars on a stick that featured banana and chocolate,' Schramm continued. 'We have received requests over the years to return these products to our lineup. We thought, why not shake things up and bring this delicious combination back as an ice cream?'
Blue Bell teased the launch of the flavor on social media Monday, alongside an edited version of its iconic logo with an orange background and a curvy yellow stripe down the cow's middle.
"New logo? That's bananas! It's more like a new flavor clue," the creamery wrote on Facebook.
People were quick to decipher the message — and went bananas, as expected.
"Are you bringing the banana fudge back?????" one user commented.
"Y'all better be bringing back the banana fudge bars or I'll riot!" another wrote. "We the people are SICK of waiting!"
Blue Bell's Banana Fudge Ice Cream is available in half-gallon and pint containers — but only for a limited time.
The launch of Banana Fudge Ice Cream comes just weeks after Blue Bell announced Strawberry Toaster Pastry and Mardi Gras King Cake ice cream. Both flavors coincided with upcoming holidays, National Ice Cream for Breakfast Day and Mardi Gras.
This article originally appeared on Austin American-Statesman: Banana Fudge Ice Cream: Blue Bell drops new spring flavor
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