Kapil Sharma makes car insurance smarter, not harder in Policybazaar's new ad
In
Policybazaar
's latest tongue-in-cheek ad campaign, Kapil Sharma makes sure you know exactly which one you are.
The brand rolled out two new ad films that are packed with Sharma's signature wit and an important message. In one of them, the actor-comedian takes a playful dig at a Zebra buying a car from the showroom, 'Na na… galat samajh rahe hain aap. Ye Zebra nahin hai.'
And just when you wonder why, he drops the bomb - anyone who skips comparing on Policybazaar and ends up paying extra at the showroom is no Zebra, but a Gadha. The similar storyline unfolds in the other one where the Zebra gets his car insurance without comparing on Policybazaar and realises he's a Gadha.
Samir Sethi, head, brand marketing at Policybazaar, said, 'The ads are humorous but the pain of overpaying for something like your car insurance is very real. Whether your car is fresh out of the showroom or a few years old, buying without comparing your best options means you are paying more than you need to. The ads deliver a serious message in a relatable way - look before you leap and make smarter choices.'
Dheeraj Renganath and Natwar Singh, co-founders, MagicCircle (creative agency), said, 'So, for this campaign, we just had to imagine how Kapil Sharma would choose to say this in his trademark and inimitable style. This is how the 'Zebra nahi Gadha' idea was born. Of course, with such an interesting visual, we could be sure that the campaign would break the clutter as well.'
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Hindustan Times
a day ago
- Hindustan Times
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a day ago
- India Today
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Time of India
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