Egypt's PALM Secures Funding to Expand Goal-Oriented Savings Platform
The company provides a goal-based savings platform that integrates traditional investment tools with behavioral nudges to support users in meeting financial goals such as education, healthcare, marriage, or major purchases.
PALM was founded by Mazen El Kerdany and Ahmed Ashour.
El Kerdany is an investment executive with experience managing approximately US$2 billion, previously holding senior roles at EFG Hermes, Beltone Financial Holding, and Post for Investment.
Ashour brings a background in technology and finance, with prior roles at Amazon, Goldman Sachs, and several fintech startups in EMEA and the US.
'The challenge isn't the ability to save but the lack of accessible tools that deliver real returns, diversification, and align with personal goals,'
said El Kerdany, who also serves as CEO.
'PALM enables that by embedding investment into the spending process, making it more mindful, goal-driven, and outcome-focused.'
PALM's platform allocates savings across asset classes such as fixed income, equities, and precious metals.
It also partners with merchants to offer users exclusive deals, aiming to reduce out-of-pocket spending while improving returns.
According to the company, this model supports financial planning while promoting broader goals like financial inclusion and capital market participation, as outlined in Egypt's Vision 2030.
With the new funding, PALM plans to scale user acquisition, expand product offerings, and grow its network of partners.
The company aims to make saving more accessible and aligned with everyday life in Egypt.
PALM plans to expand its reach beyond Egypt in the long term, targeting users across the Mediterranean.
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