Honouring the cooks behind festivities
Published on: Sat, May 24, 2025 Text Size: Kota Kinabalu: Maggi's 'Honouring the Cooks Behind the Festivities' showcases the special part played by home cooks as the quiet heroes of Kaamatan, creating memorable dishes with love while preserving Sabah's cultural heritage, to meaningfully connect people of all ages and backgrounds through food. 'The harvest celebrations allow us to get to know East Malaysian communities and share happiness. With Maggi being a staple since 1970s it is through food that we create lasting bonds that span generations. 'With the festival, we see culture being preserved, traditions passed down the generations, and families coming together joyfully. The campaign is our way of honouring the food and cooks, but also reward our consumers while supporting the communities,' said Ivy Tan Link Cheh, Business Executive Officer of Maggi, Malaysia and Singapore. With over 20 years of tradition, Maggi is bringing back its iconic 'Jom Masak & Menang Bersama' contest from May 1 to June 30, giving home cooks in Sabah the chance to win exciting prizes.
Advertisement They include an Isuzu D-Max, cooking appliances and weekly e-wallet rewards. With every RM8 spent on Maggi products, shoppers can participate by submitting their receipts via WhatsApp or physically. Each entry will see Maggi contribute 10sen to Pacos Trust Sabah, to support local community empowerment efforts across the state. For more information visit http://www.maggi.com.my/ * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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