Trader Joe's collabs with Bay FC on viral mini tote giveaway
In a new collaboration between the women's professional soccer club and the grocery chain, ticketed attendees at Bay FC's home match on Aug. 2 against the Houston Dash will receive an exclusive, co-branded mini tote upon entry.
The giveaway capitalizes on the national frenzy sparked earlier this year when Trader Joe's pastel-colored canvas totes sold out within minutes and flooded resale sites at eye-popping prices.
Now, Bay FC's custom version will be offered as part of its multi-year partnership with the grocer — the company's first with a National Women's Soccer League team.
'We're thrilled to provide a fun, memorable experience for fans,' Bay FC said in its announcement last week, encouraging early arrivals for pre-match FanFest activities.
These include an on-stage grocery bagging contest, a Trader Joe's-themed scavenger hunt and giveaways.
While the collectible totes will be permitted at the Aug. 2 match, officials note they do not meet PayPal Park's standard bag policy and will be barred at future games.
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