Heinz 'upgrades' classic sauce as shoppers brand the move 'revolutionary'

Daily Record

09-05-2025

Take a classic British dish to the next level with this brand new sauce
Fish and chips is a staple dish across the UK. Whether it be by the seaside or a Friday night takeaway, it's a go-to order that has become synonymous with British cuisine.
It's also quite versatile, as it pairs well with virtually any condiment, with some loyalists preferring ketchup, while others tend to just stick to salt and vinegar. However, many will know that the OG is Tartare sauce.
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Fans of the classic sauce will be pleased to hear that there is a brand new bottle on the market, as this week Heinz unveiled its Fish and Chips Sauce that they have branded as "Tartare 2.0."
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The beloved food manufacturer often cooks up an assortment of unique-flavoured sauces for fans to try out, with its latest offering already going down quite a treat with fans on social media who have branded it as "revolutionary."
Hailed by Heinz as the "new companion for fish and chips", its herby and creamy sauce combines a few similar ingredients to the OG condiment such as gherkins, parsley, and dill.
Those who are keen to give Heinz's Fish and Chips Sauce a try out the next time they order the staple dish will be able to find a 400ml bottle for £3.40 at Tesco, or on the firm's website for just £2.90.
Based on the product description on the Heinz website, the sauce isn't just perfect for pairing with fish and chips, as it can bring a "refreshing twist to any dish".
This includes a dip for fries, or for adding a herby flavour to vegetables and potato salad.
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After announcing the sauce on Instagram earlier this week, fans were quick to share their positive thoughts, as one responded with: "Now this is revolutionary!"
A second Heinz fan wrote: "Ooooft! Hello!!!!" While someone else said: "Wow! its amazing!"
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A few shoppers on Facebook were a little more sceptical, as they thought the rebrand was just the exact same sauce but in a different bottle. One such user wrote: "It's Tartare Sauce for god sake."
However, it is worth mentioning that, despite some comments, the Heinz Fish and Chips sauce is slightly different, as it does not contain capers which is one of the key ingredients in tartare sauce.
The firm also responded to a customer saying it "added herbs and onions."
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Thiago Rapp, Director of Taste Elevation at Heinz said: "At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving.
"We want to give fans endless flavour possibilities and unexpected pairings that elevate every bite. And when it comes to British classics, nothing quite compares to fish and chips.
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"It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal. We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion."
The Heinz Fish and Chips sauce (400ml) is available to buy for £3.40 at Tesco and £2.90 on the Heinz website.