logo
AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities - Middle East Business News and Information

AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities - Middle East Business News and Information

Mid East Info6 days ago
AI will reshape the accountancy profession by changing how tasks are completed at all levels. Leading global accountancy body, ACCA (the Association of Chartered Certified Accountants) says that as AI becomes more commonplace, new responsibilities and tasks will emerge for finance teams as they focus on improving controls and specifying the desired information outcomes from machine use.
New roles are also expected to support activities ensuring AI systems remain accurate and compliant with professional standards and regulations.
ACCA's latest AI Monitor report explores how the gradual integration of AI over coming years is likely to change how accountants work and deliver value from the automation of repetitive tasks to increased knowledge support for decision making. The report points out that while AI can help make processes more efficient, human intervention needs to be retained at critical junctures. Ultimately, the integration of AI needs to reflect the fact that trust remains a fundamentally social concept built on human interaction, transparency, and oversight. And the future of accounting will involve navigating tensions between efficiency and human judgement, automation and control.
Alistair Brisbourne, Head of Technology Research, ACCA, said: 'Professionals who can embrace uncertainty, develop strong judgement skills, and continuously adapt their expertise will thrive even as specific tasks change or become automated.'
Brisbourne said: 'It should be remembered that over the decades accountancy has prospered by its intelligent and enthusiastic adoption of the latest technology.'
Kush Ahuja, Head of Eurasia and Middle East at ACCA, added: 'Across the Middle East, the profession is embracing AI as a catalyst for transformation. Accountants in this region are increasingly being called upon not only to understand new technologies but to ensure their ethical and effective use. With a strong government focus on digital innovation and sustainable growth, finance professionals here have a unique opportunity to lead in building trust, resilience and long-term value.'
The report sets out four key work trends that AI will drive for accountants: A contraction in routine processing;
An expansion in strategic and advisory decision-making;
An evolution of mid-level roles to incorporate more judgement and client interaction; and
New responsibilities at the intersection of accounting, technology and strategy.
The future that is unfolding isn't one where finance and accounting professionals are replaced – but one where their responsibilities will change. Success in this transition depends on making clear assessments of where AI will add value, establishing clear policies and governance in use, and the cultivation of skills that complement technical capabilities.
ACCA expects that coming years will see organisations develop more integrated workflows based on the principle that AI adoption is not just about distinguishing high versus low-value activities – but focusing on outcomes, quality and value.
Brisbourne said: 'Only a minority of finance and accounting teams have implemented AI solutions – but these resources are widely available, and organisations are reviewing opportunities and workforce needs.
'AI adoption is expected to accelerate in coming years, especially as our data shows investment on AI initiatives is increasing, and widespread cloud adoption provides a crucial foundation for AI implementation.'
The profession is still in the invention and adoption stage of AI, as demonstrated by investment data and current adoption/usage statistics. And the profession is embracing the learning and employment challenge offered by AI as shown by the recently announced changes to the ACCA Qualification which embraces emerging advances in technology and sustainability.
The report adds that widescale use of a general-purpose technology, like AI, may take longer than anticipated.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Abu Dhabi Startup Ovasave Raises $1.2M to Expand Fertility Platform
Abu Dhabi Startup Ovasave Raises $1.2M to Expand Fertility Platform

CairoScene

time5 hours ago

  • CairoScene

Abu Dhabi Startup Ovasave Raises $1.2M to Expand Fertility Platform

Founded in 2023, Ovasave focuses on fertility and hormonal health, offering a digital-first service for hormone testing, egg freezing, virtual consultations, and menopause care. Jul 21, 2025 Abu Dhabi-based FemTech startup Ovasave has secured $1.2 million in pre-seed funding to scale its digital health platform across the GCC. The round was led by PlusVC, Annex Investments, and New York's 25 Madison, with additional support from strategic angel investors and family offices in the UAE and Saudi Arabia. Founded in 2023, Ovasave focuses on fertility and hormonal health, offering a digital-first service for hormone testing, egg freezing, virtual consultations, and menopause care. Its platform combines at-home diagnostic tools with personalised care protocols and access to fertility clinics. The company also runs a corporate benefits programme, aimed at helping organisations offer reproductive health services as part of employee wellbeing strategies. "There is a critical need for timely intervention in women's health, particularly around fertility and hormonal health, Torkia Mahloul, Co-founder and CEO of Ovasave said. "This funding marks a crucial step in our mission to disrupt women's health and expand access to fertility and hormonal care across the region. A recent report by FemTech Analytics showed that the FemTech market in the region is projected to reach $3.8 billion by 2031, growing at a CAGR of 15% from 2021 to 2031. The new capital will support Ovasave's regional expansion, the scaling of employer partnerships, and the development of the next version of its mobile app. Upcoming features will include menstrual cycle tracking, symptom monitoring, AI-supported treatment recommendations, and expanded menopause support. Ovasave is registered with the Department of Health – Abu Dhabi and is part of the Hub71 tech ecosystem, aligning its services with national efforts to digitise healthcare and expand access to preventive care.

Tim Cook was hand-picked to lead Apple. Some say it's time for him to go
Tim Cook was hand-picked to lead Apple. Some say it's time for him to go

Egypt Independent

timea day ago

  • Egypt Independent

Tim Cook was hand-picked to lead Apple. Some say it's time for him to go

New York CNN — Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren't suggesting a logo or product redesign. Instead, they called for the replacement of Tim Cook, the CEO who directly succeeded Steve Jobs in 2011 and helped catapult the company to its $3 trillion valuation. Walter Piecyk and Joe Galone of LightShed Partners, a New York-based technology, media and telecommunications research firm, are questioning whether Cook is still the right person to lead one of the world's most valuable companies amid concerns that it's fallen behind in AI — a technology that's already disrupting work, education and other facets of everyday life. Apple has already faced pressure to come up with a new hit product as sales of smartphones, Apple's biggest revenue driver, have slowed across the industry. 'Apple now needs a product-focused CEO, not one centered on logistics,' the pair wrote on July 9. An Apple store on September 20, 2024, in Kuala Lumpur, Cook would be a high-stakes move for Apple; the company is already undergoing leadership changes elsewhere in the C-suite, and changing CEOs could further pull focus away from running Apple's core business. Cook is also widely supported by Apple's board and has 'staying power akin to other captains of industry' such as Disney's Bob Iger and JPMorgan Chase's Jamie Dimon, reports Bloomberg's Mark Gurman, who has long tracked Apple's business strategy. There's no evidence to indicate Cook is going anywhere soon. Shares of Apple (AAPL) have skyrocketed under Cook's tenure, during which he's also built other lucrative products after the iPhone's success — such as smartwatches, earbuds and digital services. To be sure, the LightShed note is just one take in a crowded field of analysts and researchers who follow Apple's business. But it is perhaps an indication that Apple's AI setbacks are bigger than a standard product delay — to some, they're shaking confidence in Apple's ability to innovate. And Piecyk and Galone aren't the only ones questioning whether Apple needs fresh leadership. 'He's a supply chain guy. They need a tech visionary,' said Ted Mortonson, managing director and technology sector strategist at financial services company Baird. 'I think they're in a lot more trouble than some people think.' Apple did not respond to CNN's request for comment. Apple's challenges in 2025 Apple has grappled with a litany of challenges so far in 2025, among them: President Donald Trump's tariff threats; fresh restrictions from the European Union on how it runs its valuable App Store; and a federal judge allowing an antitrust lawsuit alleging it has monopolized the smartphone market to proceed. But concerns about the iPhone maker's slow progress in AI have been front and center. The company in March said it's delaying a long-awaited update to Siri that would have enabled it to answer more complex questions with personalized answers and handle tasks on a user's behalf. That type of change would bring Siri closer to more modern AI agents like OpenAI's ChatGPT and Google's Gemini. The company hasn't said much about when the revamped Siri will arrive aside from needing 'more time to reach our high-quality bar,' Craig Federighi, Apple's senior vice president of software engineering, said in June at the company's Worldwide Developers Conference. The concern is broader than Siri alone, it's that Apple doesn't seem to have much to show for its AI efforts so far, Creative Strategies CEO and principal analyst Ben Bajarin told CNN earlier this year. Apple has shaken up its AI leadership in an effort to accelerate its efforts in the space, according to Bloomberg. Apple Intelligence, which arrived in 2024 following the iPhone 16's September launch, includes tools that can summarize notifications, transcribe phone calls, erase objects in photos, and use an iPhone's camera to search Google or prompt ChatGPT and create images. Apple's annual Worldwide Developers Conference in Cupertino, California, on June 9, 2025. Josh Edelson/AFP/Getty Images Although Apple delayed the Siri update, it did announce a batch of new AI features coming this fall, including live-language translation, AI-generated workout insights for the Apple Watch and enhancements to existing features. But many of these upgrades are Apple playing catch-up to tools already offered by other tech companies, and may not be enough to position Apple as a leader. '(Cook) has done a great job of getting Apple to where it is, but the environment certainly has changed,' said Thomas Martin, partner and senior portfolio manager at investment firm Globalt. 'They are really struggling on the AI front. It's a different animal, because AI is software, and Apple is traditionally almost exclusively hardware.' Under Cook's watch, other high-profile products or projects have fallen short of expectations in recent years. Last year, Apple launched the $3,500 Vision Pro headset, heralding it as the future of computing. But more than a year on, it remains a niche, novelty device as some of Apple's competitors are moving ahead with more stylish and practical augmented reality glasses. A person wears Vision Pro headset the product release at the Apple Store in New York City on February 2, 2024. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. Angela Weiss/AFP/Getty Images Also in 2024, Apple reportedly ended a decade-long effort to build an electric car, known internally as Project Titan, pulling the plug on what was believed to be an ambitious, expensive endeavor. Apple has made other significant changes to its leadership. Chief Financial Officer Luca Maestri was replaced at the start of 2025, although he remains vice president of corporate services according to Apple's website. And the company announced that longtime Chief Operating Officer Jeff Williams will leave the post this month and retire this year. Tough shoes to fill Cook, 64, has been Apple's CEO for nearly 14 years and is widely respected for his operational acumen. He stepped out of the shadow of one of America's most iconic CEOs, Steve Jobs, and built a global supply chain and ecosystem of products and services that maintained Apple's place as one of the world's most valuable companies. He also carved out an important role for Apple in the digital health space with the Apple Watch, which was introduced in 2014 and was the first major new product launched under Cook's tenure. Apple is now a market leader in wearable technology, which includes both the Apple Watch and other devices like its AirPods — it claimed nearly a quarter of the global market for wearables as of the fourth quarter of 2024, according to market research firm the International Data Corporation. Under Cook's leadership, Apple's market cap went from just over $342 billion in August 2011 to roughly $3 trillion today. Even the two LightShed Partners analysts have acknowledged that Cook has done 'a great job.' 'To be clear, Tim Cook was the right CEO at the time of his appointment and unquestionably has done a great job,' the analysts wrote. And further change to Apple's executive ranks might hinder their efforts to expand in AI.

LG Launches 'Less Artificial, More Human' Brand Film - Middle East Business News and Information
LG Launches 'Less Artificial, More Human' Brand Film - Middle East Business News and Information

Mid East Info

time3 days ago

  • Mid East Info

LG Launches 'Less Artificial, More Human' Brand Film - Middle East Business News and Information

Dubai, United Arab Emirates, July, 2025 — LG Electronics (LG) has unveiled a new a brand film titled 'Less Artificial, More Human,' inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG's Affectionate Intelligence. This film is part of the ongoing Life's Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide. LG is committed to redefining the customer experience, ensuring that the essence of Life's Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation. This year's campaign emphasizes Life's Good moments in everyday life with LG's Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company's human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users. The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers' daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go. The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it's a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring. 'Our brand's focus is not just on AI technology itself, but on how it enhances customers' lives in meaningful ways,' said Kim Hyo-eun, vice president and head of LG's Brand Management Division. 'This campaign aims to showcase how LG's Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.' LG has been a pace-setter in the innovation of AI technology in the Middle East, employing its ThinQ platform to create more intelligent home environments and deliver regionalized solutions. For example, LG's smart appliances, such as air conditioners and washing machines, are tailored to the needs of the region, delivering energy efficiency for heat-scalded climates and solutions such as fabric-sensitive washing programs for conventional apparel like abayas and kanduras. In addition, LG ThinQ TVs support Arabic voice recognition, which can be utilized to search for content and control devices with ease, reflecting the company's adaptive culture. In retail and sustainability, LG has launched AI-based digital signage in malls and airports, showing personalized ads through facial recognition and behavioral analysis. The firm has also concentrated on energy-efficient appliances that employ AI to reduce water and electricity usage in line with the Middle East's drive for green technologies. Such innovations reflect LG's prowess to blend global experience with local knowledge in order to produce effective AI solutions. The global campaign has rolled out in countries including the UAE, UK, Germany, Brazil, Mexico and Australia. The brand film can be viewed here , and more details about the campaign can be found on the LG website ( About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store