Popular Glasgow IMAX cinema reopens after 'major' upgrade including new laser system
The cinema is always a top day out for adults and children alike. Whether you're dying to see the latest big release or are just looking for something to do to escape the rain or have a bit of respite from the summer heat.
And from blockbusters to scary movies, there really is a genre for everyone. Scots will be excited to hear, then, that ODEON's IMAX cinema at Xsite Braehead has reopening its screen today, Tuesday, August 5.
It comes after a "major" upgrade, which includes a brand-new Laser system to elevate your viewing experience. The upgrade is going to give moviegoers "an unparalleled visual and audio experience."
The new screen will "enhance" cinema trips for the local community and visitors, too, cementing XSite as many people's go-to destination for fun and leisure.
"We're excited to unveil the brand-new ODEON IMAX with Laser here at XSite," Bruce Harley, XSite Centre Manager, said.
He added: "As a leading entertainment destination, we're committed to providing our visitors an elevated experience, and the arrival of these screens will be a fantastic addition – making every visit to XSite even more special."
ODEON Braehead's transformation includes a major investment to upgrade to IMAX's most advanced cinematic technology, IMAX with Laser.
The system sets itself apart with its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technologies that deliver crystal-clear IMAX laser projection, enhanced resolution, deeper contrast, and the most distinct colours ever available on-screen.
In addition to the visual upgrade, the cinema now boasts a multi-channel audio system that delivers greater dynamic range and precision, offering the ultimate audio immersion exclusive to IMAX screens.
The system is also supported by IMAX's 24/7/365 Network Operations Centre and features built-in image calibration and audio tuning to ensure optimum performance at every screening.
Laura Canavan Doyle, Senior Marketing Manager at ODEON Cinemas said: "We're delighted to expand our long-standing partnership with IMAX as we continue investing in our cinemas to elevate movie experiences.
"We look forward to welcoming guests back to our Braehead cinema at XSite."
Guests will be able to enjoy some of the biggest new blockbusters on the newly upgraded screen. This includes Marvel's The Fantastic Four: First Steps and the hotly anticipated horror film Weapons.
It comes as Braehead Arena has become the first arena and the biggest venue to commit to not charging artists fees for selling merch.
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The Arena – home of the Glasgow Clan ice hockey team - has partnered with Ghostwriter Consultancy & Events to work on developing a programme of world class live music, entertainment, comedy and sporting shows and events.
With a bigger focus on live music in the Arena set to bring even more big names, previous shows have included Oasis, Beyoncé, Bob Dylan, Paul Weller, Blondie, SUM 41, Blink-182 and Beyoncé.
XSite is an entertainment hub situated near the Braehead Shopping Centre in Renfrew, just outside of Glasgow. It features laser games, a climbing wall, bowling alleys, and a cinema, as well as a range of food and drink venues.
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